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TargetImpressionShareSimulationPoint

Projected metrics for a specific target impression share value.

Fields

target_impression_share_micros

int64

The simulated target impression share value (in micros) upon which projected metrics are based. E.g. 10% impression share, which is equal to 0.1, is stored as 100_000. This value is validated and will not exceed 1M (100%).

required_cpc_bid_ceiling_micros

int64

Projected required daily cpc bid ceiling that the advertiser must set to realize this simulation, in micros of the advertiser currency.

required_budget_amount_micros

int64

Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.

biddable_conversions

double

Projected number of biddable conversions.

biddable_conversions_value

double

Projected total value of biddable conversions.

clicks

int64

Projected number of clicks.

cost_micros

int64

Projected cost in micros.

impressions

int64

Projected number of impressions.

top_slot_impressions

int64

Projected number of top slot impressions. Only search advertising channel type supports this field.

absolute_top_impressions

int64

Projected number of absolute top impressions. Only search advertising channel type supports this field.