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TargetCpaSimulationPointList

A container for simulation points for simulations of type TARGET_CPA.

JSON representation
{
  "points": [
    {
      object (TargetCpaSimulationPoint)
    }
  ]
}
Fields
points[]

object (TargetCpaSimulationPoint)

Projected metrics for a series of target CPA amounts.

TargetCpaSimulationPoint

Projected metrics for a specific target CPA amount.

JSON representation
{
  "requiredBudgetAmountMicros": string,
  "appInstalls": number,
  "inAppActions": number,
  "biddableConversions": number,
  "biddableConversionsValue": number,
  "clicks": string,
  "costMicros": string,
  "impressions": string,
  "topSlotImpressions": string,

  // Union field target_cpa_simulation_key_value can be only one of the
  // following:
  "targetCpaMicros": string,
  "targetCpaScalingModifier": number
  // End of list of possible types for union field
  // target_cpa_simulation_key_value.
}
Fields
requiredBudgetAmountMicros

string (int64 format)

Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.

appInstalls

number

Projected number of app installs.

inAppActions

number

Projected number of in-app actions.

biddableConversions

number

Projected number of biddable conversions.

biddableConversionsValue

number

Projected total value of biddable conversions.

clicks

string (int64 format)

Projected number of clicks.

costMicros

string (int64 format)

Projected cost in micros.

impressions

string (int64 format)

Projected number of impressions.

topSlotImpressions

string (int64 format)

Projected number of top slot impressions. Only search advertising channel type supports this field.

Union field target_cpa_simulation_key_value. When SimulationModificationMethod = UNIFORM or DEFAULT, target_cpa_micros is set. When SimulationModificationMethod = SCALING, target_cpa_scaling_modifier is set. target_cpa_simulation_key_value can be only one of the following:
targetCpaMicros

string (int64 format)

The simulated target CPA upon which projected metrics are based.

targetCpaScalingModifier

number

The simulated scaling modifier upon which projected metrics are based. All CPA targets relevant to the simulated entity are scaled by this modifier.