[Search campaigns](https://support.google.com/google-ads/answer/9510373) are shown in
Google Search results pages and Google partner sites, to target people while
they search with Google for the products and services you offer. This campaign
type is well-suited for advertisers wanting to drive sales, leads, or traffic to
their website, by showing ads to people actively looking for their products and
services.

## AI Max for Search campaigns

[AI Max for Search](https://support.google.com/google-ads/answer/15910187) enhances
standard Search campaigns by leveraging Google's AI to improve performance and
reach. It's not a separate campaign type but rather a set of AI-powered features
you can enable within your existing Smart Bidding-enabled Search campaigns.

## Campaign creation

Google Ads scripts supports [mutate](https://developers.google.com/google-ads/scripts/docs/concepts/mutate) and
[search](https://developers.google.com/google-ads/scripts/docs/concepts/reports), which allow direct access
to the Google Ads API and most of its features, including Search campaign creation
and management workflows. Requests are formatted in JSON and use the same format
as the API's [REST endpoints](https://developers.google.com/google-ads/api/rest/overview). The concepts
presented can be used for any campaign type supported by the
[Google Ads API](https://developers.google.com/google-ads/api/docs/start). Search campaigns are not supported through any
specialized AdsApp functions.

This guide covers the following topics:

- Campaign creation [using mutates](https://developers.google.com/google-ads/scripts/docs/campaigns/search/mutate-strategy)
- [Uploading assets](https://developers.google.com/google-ads/scripts/docs/campaigns/search/assets) to use when creating campaigns
- [Required components](https://developers.google.com/google-ads/scripts/docs/campaigns/search/required-components) of Search campaigns
- [Optional components](https://developers.google.com/google-ads/scripts/docs/campaigns/search/optional-components) of Search campaigns
- [Reporting](https://developers.google.com/google-ads/scripts/docs/campaigns/search/reporting) on Search campaigns