Targeted locations are used to only show your ads in specific geographic areas. For instance, a broadly-targeted campaign might have location targets for an entire country, whereas a more specifically-targeted campaign might break down its location targets at the city level.
For more information on locations, please see the AdWords API documentation on geotargeting.
See also ExcludedLocation.
Methods:
Member | Type | Description |
---|---|---|
getBidModifier | double |
Returns the bid modifier for this shopping targeted location. |
getCampaign | AdsApp.Campaign |
Returns the campaign to which this location belongs. |
getCountryCode | String |
Returns the country code of this location. |
getEntityType | String |
Returns the type of this entity as a String , in this case, "ShoppingTargetedLocation" . |
getId | long |
Returns the ID of the shopping targeted location. |
getName | String |
Returns the name of this location. |
getStatsFor | AdsApp.Stats |
Returns stats for the specified date range. |
getStatsFor | AdsApp.Stats |
Returns stats for the specified custom date range. |
getTargetType | String |
Returns the target type of this location. |
getTargetingStatus | String |
Returns the targeting status of this location. |
remove | void |
Removes the shopping targeted location. |
setBidModifier | void |
Sets the bid modifier for this shopping targeted location. |
getBidModifier()
Returns the bid modifier for this shopping targeted location.
The bid modifier is a multiplier applied to bids which match this shopping targeted location.
So, for instance, a bid modifier of 1.1
increases the bid to 110% of its original
value, and changes a bid of $5.00 to a bid of $5.50.
The bid modifiers for all matching criteria are multiplied together to calculate the actual bid modification. A campaign with the following bid modifiers:
Type | Value | Bid Modifier |
---|---|---|
Location | Laos | 1.3 |
Ad Schedule | Saturday 6AM-10AM | 0.9 |
Platform | Mobile | 1.1 |
1.3 * 0.9 * 1.1 = 1.287
, so a bid of $10 would
get increased to $12.87 for clicks by Laotian smartphone users on Saturday mornings in the
account timezone.
For more information about bid modifiers, please see the Google Ads Help Center article.
Return values:
Type | Description |
---|---|
double |
The criterion bid modifier. |
getCampaign()
Returns the campaign to which this location belongs.Return values:
Type | Description |
---|---|
AdsApp.Campaign |
The campaign to which this location belongs. |
getCountryCode()
Returns the country code of this location.
This is the standard two-letter country code, e.g. "US"
or "BR"
.
Return values:
Type | Description |
---|---|
String |
The country code of this location. |
getEntityType()
Returns the type of this entity as a String
, in this case, "ShoppingTargetedLocation"
.Return values:
Type | Description |
---|---|
String |
Type of this entity: "ShoppingTargetedLocation" . |
getId()
Returns the ID of the shopping targeted location.
Location IDs are shared across campaigns. In order to uniquely identify a location target,\ one must specify both its campaign ID and the location ID.
Return values:
Type | Description |
---|---|
long |
The ID of the shopping targeted location. |
getName()
Returns the name of this location.Return values:
Type | Description |
---|---|
String |
The name of this location. |
getStatsFor(dateRange)
Returns stats for the specified date range. Supported values:
TODAY, YESTERDAY, LAST_7_DAYS, THIS_WEEK_SUN_TODAY, LAST_WEEK, LAST_14_DAYS,
LAST_30_DAYS, LAST_BUSINESS_WEEK, LAST_WEEK_SUN_SAT, THIS_MONTH, LAST_MONTH, ALL_TIME
.
Example:
var stats = shoppingTargetedLocation.getStatsFor("THIS_MONTH");
Arguments:
Name | Type | Description |
---|---|---|
dateRange | String |
Date range for which the stats are requested. |
Return values:
Type | Description |
---|---|
AdsApp.Stats |
The stats for the specified date range. |
getStatsFor(dateFrom, dateTo)
Returns stats for the specified custom date range. Both parameters can be either an object
containing year, month, and day fields, or an 8-digit string in YYYYMMDD
form. For
instance, March 24th, 2013
is represented as either {year: 2013, month: 3, day:
24}
or "20130324"
. The date range is inclusive on both ends, so forDateRange("20130324", "20130324")
defines a range of a single day.Arguments:
Name | Type | Description |
---|---|---|
dateFrom | Object |
Start date of the date range. Must be either a string in YYYYMMDD form,
or an object with year , month and day properties. |
dateTo | Object |
End date of the date range. Must be either a string in YYYYMMDD form, or
an object with year , month and day properties. |
Return values:
Type | Description |
---|---|
AdsApp.Stats |
The stats for the specified date range. |
getTargetType()
Returns the target type of this location.
The target type is a generic description of the location, such as "City"
, "Postal Code"
, or "Country"
. For a full list of target types, see the AdWords API documentation on geotargeting.
Return values:
Type | Description |
---|---|
String |
The target type of this location. |
getTargetingStatus()
Returns the targeting status of this location.
This can return one of three values:
"ACTIVE"
: indicates that the location can be targeted as normal. The vast majority of locations are active."PHASING_OUT"
: indicates that the location can be targeted, but that support will soon be removed. To get a list of which locations are phasing out, please see the AdWords API documentation on geotargeting."OBSOLETE"
: indicates that the location cannot be targeted.
Return values:
Type | Description |
---|---|
String |
The targeting status of this location. |
remove()
Removes the shopping targeted location. Returns nothing.
setBidModifier(modifier)
Sets the bid modifier for this shopping targeted location.
The bid modifier is a multiplier applied to bids which match this shopping targeted location.
So, for instance, a bid modifier of 1.1
increases the bid to 110% of its original
value, and changes a bid of $5.00
to a bid of $5.50
.
The bid modifiers for all matching criteria are multiplied together to calculate the actual bid modification. A campaign with the following bid modifiers:
Type | Value | Bid Modifier |
---|---|---|
Location | Laos | 1.3 |
Ad Schedule | Saturday 6AM-10AM | 0.9 |
Platform | Mobile | 1.1 |
1.3 * 0.9 * 1.1 = 1.287
, so a bid of $10 would
get increased to $12.87 for clicks by Laotian smartphone users on Saturday mornings in the
account timezone.
For more information about bid modifiers, please see the Google Ads Help Center article.
For locations, acceptable bid modifiers are in the range 0.1
to 10
.
Returns nothing.
Arguments:
Name | Type | Description |
---|---|---|
modifier | double |
The new bid modifier. |