Accept link through Google Ads

  • After requesting a link between your Merchant Center and Google Ads accounts, you need to accept the link in Google Ads, either through the UI or the API.

  • Manually accepting the link involves navigating to the "Linked accounts" section in Google Ads settings and approving the request.

  • Automatically accepting or rejecting the link requires using the Google Ads API and modifying the MerchantCenterLink resource and its status field.

  • Detailed instructions for manual approval are available in the Google Ads help center, while API-based linking is documented in the Google Ads API documentation for shopping ads.

Summary

After you request the link through your Merchant Center account, you can accept the link through Google Ads. You can do this through the Google Ads UI or the Google Ads API.

Manual steps

  1. In the Google Ads UI, click TOOLS & SETTINGS.
  2. Under SETUP, click Linked accounts.
  3. Under Google Merchant Center, click MANAGE & LINK.
  4. Click VIEW REQUEST.
  5. Click APPROVE.
  6. See Approve link request in Google Ads for more detail.

Automatic steps

  1. Use the MerchantCenterLink resource to view your link requests.
  2. Use the MerchantCenterLinkStatus field to view the link status.
    • To approve a PENDING link, set the MerchantCenterLinkStatus field to ENABLED.
    • To reject a PENDING link, remove the MerchantCenterLink object.
    • To unlink an ENABLED link, remove the MerchantCenterLink object.
  3. For more information about this process and example code, see Link your Merchant Center and Google Ads accounts.