This page outlines the steps to automate feed management with the Content API
for Shopping.

You can use the Content API for Shopping to do the following:

- Create and manage Merchant Center accounts
- Manage product inventory
- Link [Merchant Center](https://merchants.google.com) to Google Ads

The code samples in this guide use the
[Content API for Shopping client libraries](https://developers.google.com/shopping-content/guides/libraries),
which we recommend using in your own applications if you're using a supported
language. Otherwise, you can use the
[REST API](https://developers.google.com/shopping-content/reference/rest/v2.1) directly.

## Workflow

### Set up Merchant Center

#### Accounts

- [Create a multi-client account](https://developers.google.com/google-ads/shopping/feed-management/articles/t1)
- [Create sub-accounts](https://developers.google.com/google-ads/shopping/feed-management/articles/t2)
- [Administer an existing account](https://developers.google.com/google-ads/shopping/feed-management/articles/t3)
- [Verify and claim a URL](https://developers.google.com/google-ads/shopping/feed-management/articles/t4)
- [Set tax and shipping settings](https://developers.google.com/google-ads/shopping/feed-management/articles/t5)

#### Product feeds

- [Create a feed](https://developers.google.com/google-ads/shopping/feed-management/articles/t6)
- [Correct an existing feed](https://developers.google.com/google-ads/shopping/feed-management/articles/t7)
- [Maintain a product feed](https://developers.google.com/google-ads/shopping/feed-management/articles/t8)

### Get API access

- [Content API for Shopping](https://developers.google.com/google-ads/shopping/feed-management/articles/t10)

### Link Merchant Center with Google Ads

- [Request link in the Merchant Center](https://developers.google.com/google-ads/shopping/feed-management/articles/t15)