Create a multi-client account

  • This guide outlines the process of creating a new Merchant Center account and converting it into a multi-client account (MCA) for managing multiple merchants.

  • It's recommended to use a dedicated Google account for your business rather than a personal one when setting up your Merchant Center account.

  • Converting your Merchant Center account to an MCA allows you to manage multiple Merchant Center accounts, one for each merchant you work with.

  • You can grant access to other users for your Merchant Center account, with admin privileges required for making account-level changes.

Summary

Here are the steps to create a new Merchant Center account and convert it to a multi-client account (MCA), also known as an advanced account. You can only do this through the Merchant Center UI.

Manual steps

  1. We recommend making a Google account that's unique to your business instead of using your personal account.

    Because this account is for your business, you may want to consider its name carefully.

  2. Sign in to the Google account you want to use for your Merchant Center account.

  3. Create your Merchant Center account at the Merchant Center signup page.

  4. If you plan to manage multiple Merchant Center accounts (one per merchant), request the conversion of your new Merchant Center account to an advanced account (MCA). See Convert to an advanced account for more information.

  5. If other Google accounts need access to your Merchant Center account, set up user access.

    Admin privileges are required for account-level changes, like modifying the users on an account or managing sub-accounts for MCAs.

  6. Set up Content API for Shopping access.

Automatic steps

Not available for this process.