This page outlines the steps to automate Shopping Ads with the Content API
for Shopping and Google Ads API.

You can use the Content API for Shopping to do the following:

- Create and manage Merchant Center accounts
- Manage product inventory
- Link [Merchant Center](https://merchants.google.com) to Google Ads

You can use the Google Ads API to do the following:

- Create and manage [Google Ads accounts](https://developers.google.com/google-ads/api/docs/start)
- Manage ad campaigns
- Link Google Ads to Merchant Center.

The code samples in this guide use the
[Content API for Shopping client libraries](https://developers.google.com/shopping-content/guides/libraries),
and the [Google Ads client libraries](https://developers.google.com/google-ads/api/docs/client-libs), which
we recommend using in your own applications if you're using a supported
language. Otherwise, you can use the
[Content API](https://developers.google.com/shopping-content/reference/rest/v2.1) and [Google Ads
API](https://developers.google.com/google-ads/api/rest/overview) directly.

## Set up accounts

### Merchant Center

- [Create a multi-client account](https://developers.google.com/google-ads/shopping/feed-management/articles/t1)
- [Create sub-accounts](https://developers.google.com/google-ads/shopping/feed-management/articles/t2)
- [Administer an existing account](https://developers.google.com/google-ads/shopping/feed-management/articles/t3)
- [Verify and claim a URL](https://developers.google.com/google-ads/shopping/feed-management/articles/t4)
- [Set tax and shipping settings](https://developers.google.com/google-ads/shopping/feed-management/articles/t5)

### Google Ads

- [Create a Google Ads manager account](https://developers.google.com/google-ads/shopping/campaign-management/articles/t12)
- [Create Google Ads accounts](https://developers.google.com/google-ads/shopping/campaign-management/articles/t13)
- [Administer an existing account](https://developers.google.com/google-ads/shopping/campaign-management/articles/t14)

## Set up product feeds

- [Create a feed](https://developers.google.com/google-ads/shopping/feed-management/articles/t6)
- [Correct an existing feed](https://developers.google.com/google-ads/shopping/feed-management/articles/t7)
- [Maintain a product feed](https://developers.google.com/google-ads/shopping/feed-management/articles/t8)

## Get API access

- [Content API for Shopping](https://developers.google.com/google-ads/shopping/feed-management/articles/t10)
- [Google Ads API](https://developers.google.com/google-ads/shopping/campaign-management/articles/t11)

## Link Merchant Center with Google Ads

- [Request link in the Merchant Center](https://developers.google.com/google-ads/shopping/feed-management/articles/t15)
- [Accept link through Google Ads](https://developers.google.com/google-ads/shopping/campaign-management/articles/t16)

## Manage Shopping campaigns

- [Create a campaign](https://developers.google.com/google-ads/shopping/campaign-management/articles/t18)
- [Manage a campaign](https://developers.google.com/google-ads/shopping/campaign-management/articles/t19)
- [Create product groups](https://developers.google.com/google-ads/shopping/campaign-management/articles/t20)
- [Filter products](https://developers.google.com/google-ads/shopping/campaign-management/articles/t21)
- [Set campaign priority](https://developers.google.com/google-ads/shopping/campaign-management/articles/t22)

## Set up analytics

- [Conversion tracking](https://developers.google.com/google-ads/shopping/campaign-management/articles/t25)
- [Reporting](https://developers.google.com/google-ads/shopping/campaign-management/articles/t26)