# Overview

> [!CAUTION]
> **Caution:** We are continuing to add new features to make integrating with your CRM systems faster and easier. If you need assistance with your setup, visit our [support page](https://developers.google.com/google-ads/webhook/docs/support).

Advertisers using [lead form
extensions](https://support.google.com/google-ads/answer/9423234) can leverage the
webhook solution to receive leads directly into their preferred CRM solution.

![](https://developers.google.com/static/google-ads/webhook/images/how-it-works.png)

The webhook CRM solution lets you configure a URL path, which we then use to
send all incoming lead data from the ad. Along with the URL, you provide a key
which can be used to validate the sent leads.

After the user clicks on an ad and submits the lead form, an HTTP POST request
gets sent to the configured URL. The lead data then goes directly into your CRM
of choice.

## Resources

- [Implementation guide](https://developers.google.com/google-ads/webhook/docs/implementation)
- [Set up a webhook integration for a lead form
  extension](https://support.google.com/google-ads/answer/10089407)