Google Lodging Data Transfer

  • Google uses the Google Lodging Format to display hotel attribute data in Search and Maps.

  • Hotels can send their data to Google by embedding it within their hotel list feed or by using a dedicated file transfer.

  • Embedding data involves placing Base64-encoded Lodging proto within the <attributes> section of the hotel list feed, using Hotel ID for Lodging.place_id.

  • Dedicated file transfer is an alternative for hotels unable to embed data directly, requiring separate hosting similar to the hotel listing feed process and TAM assistance.

Overview

Google shows your hotel attribute data across Search and Maps. You can send this data to Google with the Google Lodging Format.

To send Google your lodging data, you can either embed the data in your hotel list feed (preferred method) or set up a dedicated file transfer. The following sections cover each option.

Embed data in your hotel list feed

If you have an existing hotel list feed, you can include the lodging data in the <attributes> section under the <client_attr name="lodging">. The value for this attribute is the Base64-encoded string of the encoded Lodging proto for the listing. Using this method, the Lodging.place_id field should be the Hotel ID of the specific listing entry in your feed.

Additional references

For more information, see the following:

Set up a dedicated file transfer

If you aren't able to include the lodging data directly in the listing entry, you can set up a separate hosted file transfer. The Lodging proto data can be formatted as a textproto or JSON. The setup is very similar to that of the hotel listing feed. Contact your technical account manager (TAM) for help setting this up.