> [!IMPORTANT]
> **Key Point:** This content applies to Hotel Ads only.

You can manage Hotel Ads bids using one of the following methods:

- Google Ads manual entry as described in [Choose a bid for Hotel ads](https://support.google.com/google-ads/topic/9238359)
- Using the [Google Ads API](https://developers.google.com/google-ads/api/docs/hotel-ads/overview)

To control your bidding, you can set a maximum daily spending cap, as well as a
maximum bid cap so that your bids never exceed a specified amount. For more
information, see [Spending Caps](https://developers.google.com/hotels/hotel-prices/dev-guide/spending-caps).