Passkeys are a safer and easier alternative to passwords. With passkeys, users can sign in to apps and websites with a biometric sensor (such as a fingerprint or facial recognition), PIN, or pattern, freeing them from having to remember and manage passwords.

Here are success stories of some passkey integrations:

## Case Studies

### adidas

How adidas accelerated passkey adoption and reliability with Conditional Create and the Signal API
[Read more](https://web.dev/case-studies/adidas-passkeys)

### pixiv

How pixiv reached 29% higher login success rate for passkey users
[Read more](https://web.dev/case-studies/pixiv-passkeys)

### Tokyu

How Tokyu achieved 12 times faster sign-in with passkeys, helping thousands of commuters daily
[Read more](https://web.dev/case-studies/tokyu-passkeys)

### X

X improved login success rate by 2x after adopting passkeys
[Read more](https://android-developers.googleblog.com/2024/11/x-improved-login-success-rate-after-adopting-passkeys.html)

### Zoho

Zoho achieves 6 times faster logins with passkey and Credential Manager integration
[Read more](https://android-developers.googleblog.com/2025/05/zoho-achieves-faster-logins-passkey-credential-manager-integration.html)

### Kayak

How KAYAK reduced sign in time by 50% and improved security with passkeys
[Read more](https://developers.googleblog.com/en/how-kayak-reduced-sign-in-time-by-50-and-improved-security-with-passkeys/)

### Yahoo! JAPAN

How Yahoo! JAPAN increased passkeys adoption to 11% and reduced SMS OTP costs
[Read more](https://web.dev/case-studies/yahoo-japan-passkeys)

### Dashlane

Password manager Dashlane sees 70% increase in conversion rate for signing-in with passkeys compared to passwords
[Read more](https://developers.google.com/identity/passkeys/case-studies/dashlane)

### Mercari

Mercari's passkey authentication speeds up sign-in 3.9 times
[Read more](https://developers.google.com/identity/passkeys/case-studies/mercari)

### Google

Designing the user experience of passkeys on Google Accounts
[Read more](https://web.dev/articles/passkey-google-ux)

### Google Security Blog

Making authentication faster than ever: passkeys versus passwords
[Read more](https://security.googleblog.com/2023/05/making-authentication-faster-than-ever.html)