These guides are intended to help you complete your integration with Reserve with Google. Read the sections below for a brief overview and a list of our criteria.

Merchant eligibility criteria

For a merchant to be eligible for Reserve with Google, they need to meet two main criteria:

  1. The business should have a physical location with an address that can be matched to the Google Maps database.

  2. Its services must be bookable according to the standard service definition.

Supported services

The following services are supported:

  • Appointments
  • Reservations
  • Classes
  • Activities
  • Basic ticketing
  • General admission day tours
  • Consults and evaluations
  • Signups and trials

Supported health and fitness services

The following health and fitness services are supported:

  • Acupuncture
  • Craniosacral therapy
  • Physiotherapy
  • Sports medicine
  • Sleep clinic
  • Drug testing
  • Retreat center
  • Speech pathologist
  • Meditation
  • Reiki

Supported spa and beauty services

The following spa and beauty services are supported:

  • Massage
  • Lymph drainage
  • Spa
  • Skin care
  • Hair removal
  • Hair replacement

Unsupported services

The following services aren't supported:

  • Services that are membership-based, subscription-based, or have recurring billing.

  • Services that require insurance, or have unique legal requirements, such as dentists, healthcare, childcare, or adult entertainment.

  • Services that are "on demand", "mobile-based", or "in-home" such as mobile haircuts, cleaners, or locksmiths.

  • Services that require additional steps in the booking flow, such as filling out a waiver.

  • Services that require custom fields related to the user. This includes any fields beyond first name, last name, email address, and phone number.

The following is a list of some specific examples of services that aren't supported:

  • Medical services:
    • Doctors, dentists, or surgery
    • Medical spas that aren't covered by insurance
  • On-demand or home services:
    • A stylist that comes to your workplace
    • In-home trainers
    • A pet grooming truck
    • Field services, plumbers, or contractors
    • Mobile mechanics
  • Location-agnostic multi-day tours

Even within these approved categories, we may blacklist certain merchants. This is most likely for cases where the partner-provided appointment isn't necessarily the primary action that users expect to take at a location. We may hold on those opportunities until we have an appropriate method to address the activities within our UIs.

As we review new merchant categories that come in, we reserve the right to include or exclude them as we deem appropriate. Our goal is to enable as many merchants as possible that fit our criteria, but not every one does.

Special Features

Launch process

The diagram below outlines the process to launch your merchants on Reserve with Google.

Figure 1: High level integration steps
Figure 1: High level integration steps

The diagram below illustrates the major data flows between you and Google.

Figure 2: Integration data flow diagram
Figure 2: Integration data flow diagram


If you have issues or questions about this content, be sure to check out our support resources.

Become a Reserve with Google partner

To integrate with Reserve with Google, you will first need to become a Reserve with Google partner. Please express interest in a potential partnership by filling out the interest form.