Matching and Testing


In the "Matching" tab, you can view all of the merchants that have been submitted to Reserve with Google along with their matching status. For merchants who've been matched to a Google Maps feature, you can click a link to view the associated feature.

When you are performing end-to-end testing with your soft-launched inventory prior to launching, you may view direct booking page URLs for your matched merchants that can be used for testing your booking flows.

Filtering Merchant Inventory

In the Matching tab, you will be able to filter merchant inventory by:

  • Brand
  • Status
  • Merchant ID

Edit or make a match

First search for the merchant you are looking to make or edit the match for. Make sure you are under the applicable brand select the correct merchant status (unmatched merchants will not appear under the Servable or Processing status, which is the default).

If you notice that a merchant has been matched to the wrong feature, or if a merchant has not been matched, click the Edit button in the Matched? column to edit the merchant. Then, select from a list of the top matching options and match the merchant to the correct feature. Select the correct matching option and then click Save at the bottom of the modal to apply your changes.

Most candidates are automatically matched to the correct feature. The Google Operations team periodically reviews unmatched candidates and candidates that have been flagged as bad matches. The team tries on your behalf to match the merchants that you’ve submitted to the correct feature, but ultimately, it is the responsibility of the partner to ensure the matches are correct.

For more information on how to associate merchant data with a Maps feature, see Matching guidelines.

Remove a match

If you notice a merchant is incorrectly matched to a feature, you can unmatch the merchant.

To break a match, click the Edit button in the Matched? Column to edit the merchant. Then, select the “None of these are good matches” to unmatch the merchant from the feature and then click Save to apply your changes.

Errors when Matching

There may be times when editing or removing a match cannot be performed. This can be due to a previous match action that cannot be overridden.

If you believe the match is incorrect, please reach out to your Google contact or the alias for further guidance.

Merchant Statuses

Merchants can be in one of the following statuses:

Servable Merchant has been matched to a Google Maps feature. They're eligible to accept bookings once service and availability data are submitted.
Processing Merchant data is uploaded and being processed.
Unmatched Merchant data is processed, but no suitable matching Google Maps features have been found. Alternatively, potential matches might be in the middle of manual review.
Deleted Merchant was recently deleted from the feed, or deleted by an API update.

Soft-launched inventory and sandbox testing

Prior to launching publicly, your account will be placed in a "soft-launched" state, which means that all of your production inventory will become bookable, but will not be discoverable by any external users. This allows you to perform end-to-end tests on your production inventory.

To access your soft-launched inventory, select your Production Environment, hover over a merchant that is in Servable status, click on the Details icon on the far right (magnifying glass), and in the details dialog that opens, you will see a new Direct Booking Page URL that will allow you to access the merchant’s booking page.

If you select your Sandbox Environment while your account is in a "soft-launched" state, you will also see Direct Booking Page URLs, however these URLs will point to your Sandbox inventory, similar to what is shown in the Inventory Details > List of Enabled Merchants dashboard in the Sandbox environment.

Important notes

  1. These links reflect your live production inventory, including merchants that accept payments. When running end-to-end tests, it is recommended that you create bookings against at least one real merchant. Before running any tests, inform the merchant that you will be running tests, and cancel any test booking(s) that were created.

  2. Do not share the direct booking URLs outside your organization. Any user who accesses these URLs will be able to create real bookings against live inventory.

  3. These Direct Booking Page URLs are different than the URLs and pages that users will discover once you publicly launch on Reserve with Google.

  4. Once you launch publicly and your account progresses from a "soft-launched" to "launched" state, these Direct Booking Page URLs will disappear from this screen.