Please read through the following merchants and services eligibility criteria before beginning integration. If you have a specific use case that you think should be evaluated for an exception, please reach out to your Google business development contact.
Merchant eligibility criteria
For a merchant to be eligible for Reserve with Google, they need to meet two main requirements:
The merchant's business must have a physical location with an address that matches one in the Google Maps database, or be a service area business that is part of the Google Guaranteed or Google Screened programs.
Its services must be bookable as defined by the standard service definition or its waitlist queue must be joinable as defined by the waitlist service definition.
Some criteria is industry-specific. For details on supported and unsupported services, see the following:
Supported services
The following services are supported:
- Appointments
- Reservations
- Classes
- Activities
- Consults and evaluations
- Sign-ups and trials
Unsupported services
The following services aren't supported unless functionality is explicitly identified in the vertical specific policy pages:
Services that are membership-based, subscription-based, or have recurring billing.
Services that require insurance, or have unique legal requirements, such as dentists, healthcare, childcare, or adult entertainment, or regulated goods or services such as medicine.
Services that take appointments for law firms or other legal services.
Services that are "on demand", "mobile-based", or "in-home" such as mobile haircuts, cleaners, or locksmiths, if the business offering the service is not part of the Google Guaranteed or Google Screened programs.
Services that require additional steps in the booking flow, such as the need to fill out a waiver to complete the booking, or contact merchants directly to complete the booking.
Services that require custom fields related to the user. This includes any fields beyond first name, last name, email address, and phone number. User addresses can also be requested by businesses that are part of the Google Guaranteed or Google Screened programs.
Supported Wellness and Fitness Services
The following wellness and fitness services are supported:
- Consults and evaluations
- Sign-ups and trials
- Appointments
- Reservations
- Classes
- Activities
- Retreat center
- Meditation
- Reiki
Unsupported wellness and fitness services
The following wellness and fitness services aren't supported:
- Any service provided by a covered entity or any other entity that handles protected health information, as such terms are defined under the Health Insurance Portability and Accountability Act (HIPAA) (or local legal equivalents)
- In-home trainers
Supported spa and beauty services
The following spa and beauty services are supported:
- Consults and evaluations
- Sign-ups and trials
- Appointments
- Reservations
- Classes
- Activities
- Massage
- Spa
- Hair removal
Unsupported spa and beauty services
The following spa and beauty services aren't supported:
- Any service provided by a covered entity or any other entity that handles protected health information, as such terms are defined under the Health Insurance Portability and Accountability Act (HIPAA) (or local legal equivalents)
- A stylist that comes to your workplace
- Mobile spa services
- Services where multiple individuals are operating out of a single shared space (such as booths that they rent)
Supported financial services
The following financial services are supported:
- Services that are consultative in nature (Eg. "Mortgage consultation")
- Non transactional oriented services
Unsupported financial services
The following financial services are not supported:
- Services that have the intention of completing a transaction (Eg. "Open a new account" or "Complete a wire transfer"
- Services that are stages of a transaction (Eg. "Signing of documentation for a loan")
Access criteria
Even within these approved categories we might block certain merchants. This is most likely for cases where the partner-provided appointment isn't what the user expects. We might hold our approvalon those categories until we have an appropriate method to address the issue.
As we review new merchant categories, we reserve the right to include or exclude them as we deem appropriate. Our goal is to enable as many merchants as possible, if they fit our criteria. Not every merchant fits our criteria.
Supported Countries
The following table lists the countries supported by Reserve with Google. This list is updated periodically, check back here and on our product announcements page to stay up to date.
Legend:
- ‘Non-payments’ support include any reservation or booking that does not require payment to complete.
- ‘Accepting payments’ support indicates that payments may be accepted to reservations for merchants in that country.
| Country | Country Code | Non Payments | Accepting Payments1 2 |
|---|---|---|---|
| Aland | AX | Supported | Not Currently Supported |
| Andorra | AD | Supported | Not Currently Supported |
| Anguilla | AI | Supported | Not Currently Supported |
| Argentina | AR | Supported | Supported |
| Aruba | AW | Supported | Not Currently Supported |
| Australia | AU | Supported | Supported |
| Austria | AT | Supported | Supported |
| Bahrain | BH | Supported | Not Currently Supported |
| Belgium | BE | Supported | Supported |
| Brazil | BR | Supported | Supported3 |
| British Virgin Islands | VG | Supported | Not Currently Supported |
| Bulgaria | BG | Supported | Supported |
| Canada | CA | Supported4 | Supported4 |
| Cayman Islands | KY | Supported | Not Currently Supported |
| Chile | CL | Supported | Supported |
| Christmas Island | CX | Supported | Not Currently Supported |
| Colombia | CO | Supported | Supported |
| Cook | CK | Supported | Not Currently Supported |
| Croatia | HR | Supported | Supported |
| Curaçao | CW | Supported | Not Currently Supported |
| Czech Republic | CZ | Supported | Supported |
| Denmark | DK | Supported | Supported |
| Estonia | EE | Supported | Supported |
| Falkland | FK | Supported | Not Currently Supported |
| Faroe Islands | FO | Supported | Not Currently Supported |
| Finland | FI | Supported | Supported |
| France | FR | Supported | Supported |
| French Polynesia | PF | Supported | Not Currently Supported |
| Germany | DE | Supported | Supported |
| Gibraltar | GI | Supported | Not Currently Supported |
| Greece | GR | Supported | Supported |
| Greenland | GL | Supported | Not Currently Supported |
| Guam | GU | Supported | Not Currently Supported |
| Hong Kong | HK | Supported | Supported |
| Hungary | HU | Supported | Supported |
| India | IN | Supported | Not Currently Supported |
| Indonesia | ID | Supported | Supported |
| Ireland | IE | Supported | Supported |
| Isle of Man | IM | Supported | Not Currently Supported |
| Israel(*EN UI only) | IL | Supported5 | Not Currently Supported |
| Italy | IT | Supported | Supported |
| Japan | JP | Supported | Supported |
| Latvia | LV | Supported | Supported |
| Lithuania | LT | Supported | Supported |
| Luxembourg | LU | Supported | Supported |
| Malaysia | MY | Supported | Supported |
| Malta | MT | Supported | Not Currently Supported |
| Martinique | MQ | Supported | Not Currently Supported |
| Mexico | MX | Supported | Supported |
| Montserrat | MS | Supported | Not Currently Supported |
| Netherlands | NL | Supported | Supported |
| New Caledonia | NC | Supported | Not Currently Supported |
| New Zealand | NZ | Supported | Supported |
| Niue | NU | Supported | Not Currently Supported |
| Northern Mariana Islands | MP | Supported | Not Currently Supported |
| Norway | NO | Supported | Supported |
| Panama | PA | Supported | Not Currently Supported |
| Peru | PE | Supported | Not Currently Supported |
| Philippines | PH | Supported | Supported |
| Poland | PL | Supported | Supported |
| Portugal | PT | Supported | Supported |
| Puerto Rico | PR | Supported | Supported |
| Russia | RU | Supported | Supported |
| Saint Helena | SH | Supported | Not Currently Supported |
| Saint Pierre and Miquelon | PM | Supported | Not Currently Supported |
| Samoa | WS | Supported | Not Currently Supported |
| San Marino | SM | Supported | Not Currently Supported |
| Singapore | SG | Supported | Supported |
| Sint Marteen | SX | Supported | Not Currently Supported |
| South Africa | ZA | Supported | Supported |
| South Korea | KR | Supported | Not Currently Supported |
| Spain | ES | Supported | Supported |
| Svalbard | SJ | Supported | Not Currently Supported |
| Sweden | SE | Supported | Supported |
| Switzerland | CH | Supported | Supported |
| Taiwan | TW | Supported | Supported |
| Thailand | TH | Supported | Supported |
| Tokelau | TK | Supported | Not Currently Supported |
| Turkey | TR | Supported | Supported |
| Turks | TC | Supported | Not Currently Supported |
| United Arab Emirates (*EN UI only) | AE | Supported | Supported |
| United Kingdom | GB | Supported | Supported |
| United States | US | Supported | Supported |
| Uruguay | UY | Supported | Not Currently Supported |
| US Virgin Islands | VI | Supported | Supported |
| Vatican City | VA | Supported | Supported |
| Vietnam | VN | Supported | Supported |
| Wallis | WF | Supported | Not Currently Supported |
Notes and exceptions
- Accepting payments is subject to Reserve with Google’s payment policy.
- We recommend you check with the Reserve with Google support team prior to planning to launch payments in a country as there may be country specific requirements.
- CDF (Cadastro de Pessoas Físicas) or National Identification payments are not supported in Brazil at this time.
- For merchants and services that are operating in Quebec, all text must be localized in both English and French.
- For Israel, price must be in local currency (ILS). Item price must be in increments of 0.10 (eg. 50.10, 50.20, 50.30) and not be in other increments (eg. 50.12, 50.22).
- Financial Services is only allowed in US and CA.