The [Merchant Reports API](https://developers.google.com/merchant/api/reference/rest/reports_v1/accounts.reports/search)
offers data views you can use to learn about your products, their performance,
and their competitive environment on Google.

You can use the Merchant Reports API to do the following:
[Video](https://www.youtube.com/watch?v=L2Y_valh1D0)

- [Measure the performance of your
  products](https://developers.google.com/merchant/api/guides/reports/evaluate-products#measure_performance).
- [Filter your products by specific
  fields](https://developers.google.com/merchant/api/guides/reports/evaluate-products#filter_products).
- [Improve product
  pricing](https://developers.google.com/merchant/api/guides/reports/evaluate-products#improve_pricing).
- [View retail data on Google that can help inform your business
  strategy](https://developers.google.com/merchant/api/guides/reports/understand-the-market).
- [Explore your competitive
  landscape](https://developers.google.com/merchant/api/guides/reports/explore-competitive-landscape).
- [Analyze Youtube Affiliate Performance (Alpha)](https://developers.google.com/merchant/api/guides/reports/analyze-youtube-affiliate-performance).
- [Analyze UCP agentic performance (Alpha)](https://developers.google.com/merchant/api/guides/reports/ucp-performance-reports).

This API is only available for standalone and individual sub-accounts. You can't
retrieve reports for advanced accounts.

## Get started

The Merchant Reports API uses [Merchant Center Query Language](https://developers.google.com/merchant/api/guides/reports/query-language).

Try this [quickstart example](https://developers.google.com/merchant/api/guides/reports/quickstart) to get
started.

For details about paging, see [Paging](https://developers.google.com/merchant/api/guides/reports/paging).

## Views

See the [reference
documentation](https://developers.google.com/merchant/api/reference/rest/reports_v1/accounts.reports/search)
for full details of the views you can query with the Merchant Reports API,
and the guides in the left navigation menu for detailed examples. You can query
only one view per request.

To learn about the migration from Content API for Shopping, see [Migrate reporting management](https://developers.google.com/merchant/api/guides/compatibility/reports).