Discover the Merchant API

A new, simplified API to manage merchant accounts and showcase products. The Merchant API is currently in beta. New features coming soon.
Learn about the Merchant API beta.
Get started with the Merchant API.
Compare with the Content API for Shopping and learn how you can migrate to the Merchant API.
Learn how to programmatically create and manage merchant accounts, users, and sub-accounts.
Learn how to upload and manage your products programmatically using the Merchant API.
Learn how to view online return policies for your products.
Learn how to programmatically create and update your data sources that let you insert products.
Add, update and remove in-store or regional inventories for your products.
Learn how to upload your local product inventory feed using the Merchant API.
Learn how to showcase special offers for products you sell on Google.
Learn about your products, their performance, and their competitive environment on Google.
Learn how to manage the conversion sources for your merchant account.
Learn how to send multiple Merchant API requests at once.
Give feedback on the Merchant API, documentation, client libraries or code samples.