Les annonces interstitielles s'affichent en plein écran et recouvrent l'interface de l'application hôte. Elles sont généralement diffusées à des points de transition naturels dans une application, par exemple entre deux activités ou pendant la pause entre les niveaux d'un jeu.
Lorsqu'une application diffuse une annonce interstitielle, l'utilisateur peut appuyer dessus et continuer vers sa destination, ou la fermer et revenir à l'application.
Lire l'une de nos études de cas
Ce guide explique comment intégrer des annonces interstitielles à une application Android.
Prérequis
SDK Google Mobile Ads 19.7.0 ou version ultérieure.
Lorsque vous créez et testez vos applications, assurez-vous d'utiliser des annonces tests plutôt que des annonces de production. À défaut, votre compte risque d'être suspendu.
Le moyen le plus simple de charger les annonces tests consiste à utiliser notre ID de bloc d'annonces test dédié aux interstitiels Android:
ca-app-pub-3940256099942544/1033173712
Il est spécialement configuré pour renvoyer des annonces tests pour chaque requête. Vous pouvez l'utiliser dans vos propres applications lors du codage, des tests et du débogage. Veillez simplement à le remplacer par votre propre ID de bloc d'annonces avant de publier votre application.
Pour en savoir plus sur le fonctionnement des annonces tests du SDK Mobile Ads, consultez Annonces tests.
Charger une annonce
Pour charger une annonce interstitielle, appelez la méthode InterstitialAd statique load() et transmettez un InterstitialAdLoadCallback pour recevoir l'annonce chargée ou toute erreur possible. Notez que, comme d'autres rappels de chargement de format, InterstitialAdLoadCallback exploite LoadAdError pour fournir des détails d'erreur plus précis.
Java
import com.google.android.gms.ads.interstitial.InterstitialAd;
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback;
public class MainActivity extends Activity {
private InterstitialAd mInterstitialAd;
private static final String TAG = "MainActivity";
@Override
protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
setContentView(R.layout.activity_main);
AdRequest adRequest = new AdRequest.Builder().build();
InterstitialAd.load(this,"ca-app-pub-3940256099942544/1033173712", adRequest,
new InterstitialAdLoadCallback() {
@Override
public void onAdLoaded(@NonNull InterstitialAd interstitialAd) {
// The mInterstitialAd reference will be null until
// an ad is loaded.
mInterstitialAd = interstitialAd;
Log.i(TAG, "onAdLoaded");
}
@Override
public void onAdFailedToLoad(@NonNull LoadAdError loadAdError) {
// Handle the error
Log.d(TAG, loadAdError.toString());
mInterstitialAd = null;
}
});
}
}
Kotlin
import com.google.android.gms.ads.interstitial.InterstitialAd;
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback;
class MainActivity : AppCompatActivity() {
private var mInterstitialAd: InterstitialAd? = null
private final val TAG = "MainActivity"
override fun onCreate(savedInstanceState: Bundle?) {
super.onCreate(savedInstanceState)
setContentView(R.layout.activity_main)
var adRequest = AdRequest.Builder().build()
InterstitialAd.load(this,"ca-app-pub-3940256099942544/1033173712", adRequest, object : InterstitialAdLoadCallback() {
override fun onAdFailedToLoad(adError: LoadAdError) {
Log.d(TAG, adError?.toString())
mInterstitialAd = null
}
override fun onAdLoaded(interstitialAd: InterstitialAd) {
Log.d(TAG, 'Ad was loaded.')
mInterstitialAd = interstitialAd
}
})
}
}
Définir le rappel FullScreenContentCallback
Le FullScreenContentCallback gère les événements liés à l'affichage de votre InterstitialAd. Avant d'afficher InterstitialAd, veillez à définir le rappel:
Java
mInterstitialAd.setFullScreenContentCallback(new FullScreenContentCallback(){
@Override
public void onAdClicked() {
// Called when a click is recorded for an ad.
Log.d(TAG, "Ad was clicked.");
}
@Override
public void onAdDismissedFullScreenContent() {
// Called when ad is dismissed.
// Set the ad reference to null so you don't show the ad a second time.
Log.d(TAG, "Ad dismissed fullscreen content.");
mInterstitialAd = null;
}
@Override
public void onAdFailedToShowFullScreenContent(AdError adError) {
// Called when ad fails to show.
Log.e(TAG, "Ad failed to show fullscreen content.");
mInterstitialAd = null;
}
@Override
public void onAdImpression() {
// Called when an impression is recorded for an ad.
Log.d(TAG, "Ad recorded an impression.");
}
@Override
public void onAdShowedFullScreenContent() {
// Called when ad is shown.
Log.d(TAG, "Ad showed fullscreen content.");
}
});
Kotlin
mInterstitialAd?.fullScreenContentCallback = object: FullScreenContentCallback() {
override fun onAdClicked() {
// Called when a click is recorded for an ad.
Log.d(TAG, "Ad was clicked.")
}
override fun onAdDismissedFullScreenContent() {
// Called when ad is dismissed.
Log.d(TAG, "Ad dismissed fullscreen content.")
mInterstitialAd = null
}
override fun onAdFailedToShowFullScreenContent(adError: AdError?) {
// Called when ad fails to show.
Log.e(TAG, "Ad failed to show fullscreen content.")
mInterstitialAd = null
}
override fun onAdImpression() {
// Called when an impression is recorded for an ad.
Log.d(TAG, "Ad recorded an impression.")
}
override fun onAdShowedFullScreenContent() {
// Called when ad is shown.
Log.d(TAG, "Ad showed fullscreen content.")
}
}
Diffuser l'annonce
Les annonces interstitielles doivent s'afficher lors de pauses naturelles dans le flux d'une application. Par exemple, entre les niveaux d'un jeu, ou après que l'utilisateur a terminé une tâche.
Pour afficher un interstitiel, utilisez la méthode show().
Java
if (mInterstitialAd != null) {
mInterstitialAd.show(MyActivity.this);
} else {
Log.d("TAG", "The interstitial ad wasn't ready yet.");
}
Kotlin
if (mInterstitialAd != null) {
mInterstitialAd?.show(this)
} else {
Log.d("TAG", "The interstitial ad wasn't ready yet.")
}
Quelques bonnes pratiques
Déterminez si les annonces interstitielles sont le bon type d'annonce pour votre application.
Les annonces interstitielles sont plus efficaces dans les applications qui présentent des points de transition naturels.
La fin d'une tâche dans une application, comme le partage d'une image ou la fin d'un niveau de jeu, crée un tel point. Réfléchissez à à quels stades du workflow de votre application vous diffuserez des annonces interstitielles, et à la manière dont l'utilisateur est susceptible de répondre.
N'oubliez pas de mettre en veille l'action lors de l'affichage d'une annonce interstitielle.
Il existe plusieurs types d'annonces interstitielles: textuelles, illustrées, vidéo, etc. Lorsque votre application affiche une annonce interstitielle, vous devez vous assurer que l'utilisation de certaines ressources est également suspendue pour que l'annonce puisse en profiter. Par exemple, lorsque vous effectuez l'appel pour afficher une annonce interstitielle, veillez à mettre en pause toute sortie audio produite par votre application.
Prévoyez un temps de chargement adéquat.
Tout comme vous devez vous assurer que vous diffusez des annonces interstitielles au bon moment, vous devez faire en sorte que l'utilisateur n'ait pas à attendre que leur chargement soit terminé. En chargeant l'annonce à l'avance en appelant load() avant d'appeler show(), vous pouvez vous assurer que votre application dispose d'une annonce interstitielle entièrement chargée le moment venu.
N'inondez pas l'utilisateur d'annonces.
L'augmentation de la fréquence des annonces interstitielles dans votre application peut sembler être un excellent moyen d'augmenter vos revenus, mais cela peut également avoir un impact négatif sur l'expérience utilisateur et réduire les taux de clics. Assurez-vous que les utilisateurs ne soient pas interrompus trop souvent au point qu'ils ne puissent plus profiter de votre application.
Code source
MyActivity.java
/*
* Copyright (C) 2013 Google, Inc.
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* http://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
package com.google.android.gms.example.interstitialexample;
import android.annotation.SuppressLint;
import android.os.Bundle;
import android.os.CountDownTimer;
import android.util.Log;
import android.view.Menu;
import android.view.MenuItem;
import android.view.View;
import android.widget.Button;
import android.widget.PopupMenu;
import android.widget.TextView;
import android.widget.Toast;
import androidx.annotation.NonNull;
import androidx.appcompat.app.AppCompatActivity;
import com.google.android.gms.ads.AdError;
import com.google.android.gms.ads.AdRequest;
import com.google.android.gms.ads.FullScreenContentCallback;
import com.google.android.gms.ads.LoadAdError;
import com.google.android.gms.ads.MobileAds;
import com.google.android.gms.ads.initialization.InitializationStatus;
import com.google.android.gms.ads.initialization.OnInitializationCompleteListener;
import com.google.android.gms.ads.interstitial.InterstitialAd;
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback;
import java.util.concurrent.atomic.AtomicBoolean;
/**
* Main Activity. Inflates main activity xml.
*/
@SuppressLint("SetTextI18n")
public class MyActivity extends AppCompatActivity {
private static final long GAME_LENGTH_MILLISECONDS = 3000;
private static final String AD_UNIT_ID = "ca-app-pub-3940256099942544/1033173712";
private static final String TAG = "MyActivity";
private final AtomicBoolean isMobileAdsInitializeCalled = new AtomicBoolean(false);
private GoogleMobileAdsConsentManager googleMobileAdsConsentManager;
private InterstitialAd interstitialAd;
private CountDownTimer countDownTimer;
private Button retryButton;
private boolean gamePaused;
private boolean gameOver;
private boolean adIsLoading;
private long timerMilliseconds;
@Override
protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
setContentView(R.layout.activity_my);
// Log the Mobile Ads SDK version.
Log.d(TAG, "Google Mobile Ads SDK Version: " + MobileAds.getVersion());
// Initialize the Mobile Ads SDK.
MobileAds.initialize(this, new OnInitializationCompleteListener() {
@Override
public void onInitializationComplete(InitializationStatus initializationStatus) {}
});
googleMobileAdsConsentManager =
GoogleMobileAdsConsentManager.getInstance(getApplicationContext());
googleMobileAdsConsentManager.gatherConsent(
this,
consentError -> {
if (consentError != null) {
// Consent not obtained in current session.
Log.w(
TAG,
String.format(
"%s: %s",
consentError.getErrorCode(),
consentError.getMessage()));
}
startGame();
if (googleMobileAdsConsentManager.canRequestAds()) {
initializeMobileAdsSdk();
}
if (googleMobileAdsConsentManager.isPrivacyOptionsRequired()) {
// Regenerate the options menu to include a privacy setting.
invalidateOptionsMenu();
}
});
// This sample attempts to load ads using consent obtained in the previous session.
if (googleMobileAdsConsentManager.canRequestAds()) {
initializeMobileAdsSdk();
}
// Create the "retry" button, which tries to show an interstitial between game plays.
retryButton = findViewById(R.id.retry_button);
retryButton.setVisibility(View.INVISIBLE);
retryButton.setOnClickListener(new View.OnClickListener() {
@Override
public void onClick(View view) {
showInterstitial();
}
});
}
public void loadAd() {
// Request a new ad if one isn't already loaded.
if (adIsLoading || interstitialAd != null) {
return;
}
adIsLoading = true;
AdRequest adRequest = new AdRequest.Builder().build();
InterstitialAd.load(
this,
AD_UNIT_ID,
adRequest,
new InterstitialAdLoadCallback() {
@Override
public void onAdLoaded(@NonNull InterstitialAd interstitialAd) {
// The mInterstitialAd reference will be null until
// an ad is loaded.
MyActivity.this.interstitialAd = interstitialAd;
adIsLoading = false;
Log.i(TAG, "onAdLoaded");
Toast.makeText(MyActivity.this, "onAdLoaded()", Toast.LENGTH_SHORT).show();
interstitialAd.setFullScreenContentCallback(
new FullScreenContentCallback() {
@Override
public void onAdDismissedFullScreenContent() {
// Called when fullscreen content is dismissed.
// Make sure to set your reference to null so you don't
// show it a second time.
MyActivity.this.interstitialAd = null;
Log.d("TAG", "The ad was dismissed.");
}
@Override
public void onAdFailedToShowFullScreenContent(AdError adError) {
// Called when fullscreen content failed to show.
// Make sure to set your reference to null so you don't
// show it a second time.
MyActivity.this.interstitialAd = null;
Log.d("TAG", "The ad failed to show.");
}
@Override
public void onAdShowedFullScreenContent() {
// Called when fullscreen content is shown.
Log.d("TAG", "The ad was shown.");
}
});
}
@Override
public void onAdFailedToLoad(@NonNull LoadAdError loadAdError) {
// Handle the error
Log.i(TAG, loadAdError.getMessage());
interstitialAd = null;
adIsLoading = false;
String error =
String.format(
java.util.Locale.US,
"domain: %s, code: %d, message: %s",
loadAdError.getDomain(),
loadAdError.getCode(),
loadAdError.getMessage());
Toast.makeText(
MyActivity.this, "onAdFailedToLoad() with error: " + error, Toast.LENGTH_SHORT)
.show();
}
});
}
private void createTimer(final long milliseconds) {
// Create the game timer, which counts down to the end of the level
// and shows the "retry" button.
if (countDownTimer != null) {
countDownTimer.cancel();
}
final TextView textView = findViewById(R.id.timer);
countDownTimer = new CountDownTimer(milliseconds, 50) {
@Override
public void onTick(long millisUnitFinished) {
timerMilliseconds = millisUnitFinished;
textView.setText("seconds remaining: " + ((millisUnitFinished / 1000) + 1));
}
@Override
public void onFinish() {
gameOver = true;
textView.setText("done!");
retryButton.setVisibility(View.VISIBLE);
}
};
countDownTimer.start();
}
@Override
public void onResume() {
// Start or resume the game.
super.onResume();
resumeGame();
}
@Override
public void onPause() {
super.onPause();
pauseGame();
}
@Override
public boolean onCreateOptionsMenu(Menu menu) {
getMenuInflater().inflate(R.menu.action_menu, menu);
MenuItem moreMenu = menu.findItem(R.id.action_more);
moreMenu.setVisible(googleMobileAdsConsentManager.isPrivacyOptionsRequired());
return true;
}
@Override
public boolean onOptionsItemSelected(MenuItem item) {
View menuItemView = findViewById(item.getItemId());
PopupMenu popup = new PopupMenu(this, menuItemView);
popup.getMenuInflater().inflate(R.menu.popup_menu, popup.getMenu());
popup.show();
popup.setOnMenuItemClickListener(
popupMenuItem -> {
if (popupMenuItem.getItemId() == R.id.privacy_settings) {
pauseGame();
// Handle changes to user consent.
googleMobileAdsConsentManager.showPrivacyOptionsForm(
this,
formError -> {
if (formError != null) {
Toast.makeText(
this,
formError.getMessage(),
Toast.LENGTH_SHORT).show();
}
resumeGame();
});
return true;
}
return false;
});
return super.onOptionsItemSelected(item);
}
private void showInterstitial() {
// Show the ad if it's ready. Otherwise restart the game.
if (interstitialAd != null) {
interstitialAd.show(this);
} else {
startGame();
if (googleMobileAdsConsentManager.canRequestAds()) {
loadAd();
}
}
}
private void startGame() {
// Hide the button, and kick off the timer.
retryButton.setVisibility(View.INVISIBLE);
createTimer(GAME_LENGTH_MILLISECONDS);
gamePaused = false;
gameOver = false;
}
private void resumeGame() {
if (gameOver || !gamePaused) {
return;
}
// Create a new timer for the correct length.
gamePaused = false;
createTimer(timerMilliseconds);
}
private void pauseGame() {
if (gameOver || gamePaused) {
return;
}
countDownTimer.cancel();
gamePaused = true;
}
private void initializeMobileAdsSdk() {
if (isMobileAdsInitializeCalled.getAndSet(true)) {
return;
}
// Initialize the Mobile Ads SDK.
MobileAds.initialize(
this,
new OnInitializationCompleteListener() {
@Override
public void onInitializationComplete(InitializationStatus initializationStatus) {
// Load an ad.
loadAd();
}
});
}
}
MainActivity.kt
package com.google.android.gms.example.interstitialexample
import android.os.Bundle
import android.os.CountDownTimer
import android.util.Log
import android.view.Menu
import android.view.MenuItem
import android.view.View
import android.widget.PopupMenu
import android.widget.Toast
import androidx.appcompat.app.AppCompatActivity
import com.google.android.gms.ads.*
import com.google.android.gms.ads.interstitial.InterstitialAd
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback
import com.google.android.gms.example.interstitialexample.databinding.ActivityMainBinding
import java.util.concurrent.atomic.AtomicBoolean
const val GAME_LENGTH_MILLISECONDS = 3000L
const val AD_UNIT_ID = "ca-app-pub-3940256099942544/1033173712"
class MainActivity : AppCompatActivity() {
private val isMobileAdsInitializeCalled = AtomicBoolean(false)
private lateinit var binding: ActivityMainBinding
private lateinit var googleMobileAdsConsentManager: GoogleMobileAdsConsentManager
private var interstitialAd: InterstitialAd? = null
private var countdownTimer: CountDownTimer? = null
private var gamePaused = false
private var gameOver = false
private var adIsLoading: Boolean = false
private var timerMilliseconds = 0L
override fun onCreate(savedInstanceState: Bundle?) {
super.onCreate(savedInstanceState)
binding = ActivityMainBinding.inflate(layoutInflater)
val view = binding.root
setContentView(view)
// Log the Mobile Ads SDK version.
Log.d(TAG, "Google Mobile Ads SDK Version: " + MobileAds.getVersion())
googleMobileAdsConsentManager = GoogleMobileAdsConsentManager.getInstance(this)
googleMobileAdsConsentManager.gatherConsent(this) { consentError ->
if (consentError != null) {
// Consent not obtained in current session.
Log.w(TAG, "${consentError.errorCode}: ${consentError.message}")
}
// Kick off the first play of the "game".
startGame()
if (googleMobileAdsConsentManager.canRequestAds) {
initializeMobileAdsSdk()
}
if (googleMobileAdsConsentManager.isPrivacyOptionsRequired) {
// Regenerate the options menu to include a privacy setting.
invalidateOptionsMenu()
}
}
// This sample attempts to load ads using consent obtained in the previous session.
if (googleMobileAdsConsentManager.canRequestAds) {
initializeMobileAdsSdk()
}
// Set your test devices. Check your logcat output for the hashed device ID to
// get test ads on a physical device. e.g.
// "Use RequestConfiguration.Builder().setTestDeviceIds(Arrays.asList("ABCDEF012345"))
// to get test ads on this device."
MobileAds.setRequestConfiguration(
RequestConfiguration.Builder().setTestDeviceIds(listOf("ABCDEF012345")).build()
)
// Create the "retry" button, which triggers an interstitial between game plays.
binding.retryButton.visibility = View.INVISIBLE
binding.retryButton.setOnClickListener { showInterstitial() }
}
override fun onCreateOptionsMenu(menu: Menu?): Boolean {
menuInflater.inflate(R.menu.action_menu, menu)
menu?.findItem(R.id.action_more)?.apply {
isVisible = googleMobileAdsConsentManager.isPrivacyOptionsRequired
}
return super.onCreateOptionsMenu(menu)
}
override fun onOptionsItemSelected(item: MenuItem): Boolean {
val menuItemView = findViewById<View>(item.itemId)
val activity = this
PopupMenu(this, menuItemView).apply {
menuInflater.inflate(R.menu.popup_menu, menu)
show()
setOnMenuItemClickListener { popupMenuItem ->
when (popupMenuItem.itemId) {
R.id.privacy_settings -> {
pauseGame()
// Handle changes to user consent.
googleMobileAdsConsentManager.showPrivacyOptionsForm(activity) { formError ->
if (formError != null) {
Toast.makeText(activity, formError.message, Toast.LENGTH_SHORT).show()
}
resumeGame()
}
true
}
// Handle other branches here.
else -> false
}
}
return super.onOptionsItemSelected(item)
}
}
private fun loadAd() {
// Request a new ad if one isn't already loaded.
if (adIsLoading || interstitialAd != null) {
return
}
adIsLoading = true
val adRequest = AdRequest.Builder().build()
InterstitialAd.load(
this,
AD_UNIT_ID,
adRequest,
object : InterstitialAdLoadCallback() {
override fun onAdFailedToLoad(adError: LoadAdError) {
Log.d(TAG, adError.message)
interstitialAd = null
adIsLoading = false
val error =
"domain: ${adError.domain}, code: ${adError.code}, " + "message: ${adError.message}"
Toast.makeText(
this@MainActivity,
"onAdFailedToLoad() with error $error",
Toast.LENGTH_SHORT
)
.show()
}
override fun onAdLoaded(ad: InterstitialAd) {
Log.d(TAG, "Ad was loaded.")
interstitialAd = ad
adIsLoading = false
Toast.makeText(this@MainActivity, "onAdLoaded()", Toast.LENGTH_SHORT).show()
}
}
)
}
// Create the game timer, which counts down to the end of the level
// and shows the "retry" button.
private fun createTimer(milliseconds: Long) {
countdownTimer?.cancel()
countdownTimer =
object : CountDownTimer(milliseconds, 50) {
override fun onTick(millisUntilFinished: Long) {
timerMilliseconds = millisUntilFinished
binding.timer.text = "seconds remaining: ${ millisUntilFinished / 1000 + 1 }"
}
override fun onFinish() {
gameOver = true
binding.timer.text = "done!"
binding.retryButton.visibility = View.VISIBLE
}
}
countdownTimer?.start()
}
// Show the ad if it's ready. Otherwise restart the game.
private fun showInterstitial() {
if (interstitialAd != null) {
interstitialAd?.fullScreenContentCallback =
object : FullScreenContentCallback() {
override fun onAdDismissedFullScreenContent() {
Log.d(TAG, "Ad was dismissed.")
// Don't forget to set the ad reference to null so you
// don't show the ad a second time.
interstitialAd = null
}
override fun onAdFailedToShowFullScreenContent(adError: AdError) {
Log.d(TAG, "Ad failed to show.")
// Don't forget to set the ad reference to null so you
// don't show the ad a second time.
interstitialAd = null
}
override fun onAdShowedFullScreenContent() {
Log.d(TAG, "Ad showed fullscreen content.")
// Called when ad is dismissed.
}
}
interstitialAd?.show(this)
} else {
startGame()
if (googleMobileAdsConsentManager.canRequestAds) {
loadAd()
}
}
}
// Hide the button, and kick off the timer.
private fun startGame() {
binding.retryButton.visibility = View.INVISIBLE
createTimer(GAME_LENGTH_MILLISECONDS)
gamePaused = false
gameOver = false
}
private fun pauseGame() {
if (gameOver || gamePaused) {
return
}
countdownTimer?.cancel()
gamePaused = true
}
private fun resumeGame() {
if (gameOver || !gamePaused) {
return
}
createTimer(timerMilliseconds)
gamePaused = true
}
private fun initializeMobileAdsSdk() {
if (isMobileAdsInitializeCalled.getAndSet(true)) {
return
}
// Initialize the Mobile Ads SDK.
MobileAds.initialize(this) { initializationStatus ->
// Load an ad.
loadAd()
}
}
// Resume the game if it's in progress.
public override fun onResume() {
super.onResume()
resumeGame()
}
public override fun onPause() {
super.onPause()
pauseGame()
}
private companion object {
const val TAG = "MainActivity"
}
}
Exemples sur GitHub
Exemple d'annonces interstitielles :
Java | Kotlin
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