Create and target ad audiences

Learn how to create an audience to target your ads

4 activities
1

Define audience data

Article Optional

Learn how to define an audience by creating an interest group with the Protected Audience API.

2

Update audience data and refresh ads

Article Optional

Learn how to update audience data by configuring an update URL for a Protected Audience API interest group.

3

Delegate audience management to a third-party

Article Optional

Learn how to control audience management by using a Permissions Policy or delegate to a third party by configuring a .well-known permissions URL.

4

Use Topics with programmatic bidding in Protected Audience

Article Optional

Learn how to use interests from Topics as an input to the Protected Audience bidding and auction process.