Generate a summary report with aggregate reporting
Summary reports are a powerful tool for examining your data from Attribution Reporting and Private Aggregation. This pathway will take you through the key concepts and tooling needed to enable you to build effective reports.
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6 गतिविधियां
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Introduction to summary reports
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Learn the key concepts to work with summary reports and design your data collection.
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Contribution budget for summary reports
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Learn about the role of the contribution budget for Attribution Reporting summary reports and how to allocate it to capture the data you need.
Learn how to use Noise Lab, a tool that helps grasp the effects of various noise parameters, and that enables quick exploration and assessment of various noise management strategies.
[null,null,[],[[["The Attribution Reporting API leverages aggregation keys to categorize and summarize campaign performance data based on dimensions like campaign, geography, and product."],["Advertisers can choose between two key structure strategies: a single granular key or multiple coarse keys, each with trade-offs between simplicity and noise reduction."],["Keys are generated using a hash-based approach, with source-side and trigger-side pieces set at different stages of the user journey (ad interaction and conversion)."],["Conversion data is scaled to minimize noise and protect user privacy, using a contribution budget to limit individual user impact."],["Summary reports provide aggregated insights into campaign performance, allowing advertisers to analyze data based on desired aggregation keys."]]],["The contribution budget (`CONTRIBUTION_BUDGET`), currently 65,536, is a limit for aggregatable values associated with ad clicks or views in Attribution Reporting. This budget acts as a hard cap: no further values are recorded once it's reached. It applies across all metrics for a single source event, meaning multiple values cannot exceed it. To maximize the signal-to-noise ratio, allocate the budget across metrics, ensure values stay within the cap and adjust aggregatable values.\n"]]
