Generate a summary report with aggregate reporting
Summary reports are a powerful tool for examining your data from Attribution Reporting and Private Aggregation. This pathway will take you through the key concepts and tooling needed to enable you to build effective reports.
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6 activities
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Introduction to summary reports
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Learn the key concepts to work with summary reports and design your data collection.
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Contribution budget for summary reports
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Article
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Learn about the role of the contribution budget for Attribution Reporting summary reports and how to allocate it to capture the data you need.
Learn how to use Noise Lab, a tool that helps grasp the effects of various noise parameters, and that enables quick exploration and assessment of various noise management strategies.
[null,null,[],[[["The Attribution Reporting API leverages aggregation keys to categorize and summarize campaign performance data based on dimensions like campaign, geography, and product."],["Advertisers can choose between two key structure strategies: a single granular key or multiple coarse keys, each with trade-offs between simplicity and noise reduction."],["Keys are generated using a hash-based approach, with source-side and trigger-side pieces set at different stages of the user journey (ad interaction and conversion)."],["Conversion data is scaled to minimize noise and protect user privacy, using a contribution budget to limit individual user impact."],["Summary reports provide aggregated insights into campaign performance, allowing advertisers to analyze data based on desired aggregation keys."]]],["Aggregation keys, composed of dimensions like Ad Campaign ID, Geography ID, and Product Category, are used to categorize data. Aggregatable values, representing measurement goals such as purchase count and value, are summed per key. Reports include aggregatable reports, generated upon conversion, and summary reports, which aggregate data across users with added noise. Keys have a limited size and are assembled in stages. Strategies A and B are used to organize data based on number of key structures. The Hash approach can also be used. Reports are generated and include key and value pairs.\n"]]