[null,null,[],[[["The Attribution Reporting API enables advertisers to track ad performance and attribute conversions across different ad networks (cross-network attribution)."],["Advertisers can receive attribution reports directly or continue utilizing existing Mobile Measurement Partners (MMPs)."],["The API offers customization options, including redirects, priority settings, and filters, allowing advertisers to fine-tune attribution logic."],["Attribution is determined by matching user conversions (triggers) with ad interactions (sources) based on predefined rules and priorities."],["The Attribution Reporting API supports various scenarios, including those with multiple ad networks and complex interactions, providing insights into ad effectiveness across the advertising ecosystem."]]],["The Attribution Reporting API measures ad conversions without third-party cookies, prioritizing user privacy. It tracks ad clicks/views (attribution source events) and subsequent conversions (attribution trigger data), matching them within the browser. Two report types exist: event-level, which offer limited conversion data with noise and delay for privacy, and summary reports, which aggregate data. The API, available in Chrome, employs techniques like partitioned identity, noising, and encryption to prevent cross-site user tracking while enabling conversion measurement. The API can work in third-party iframes, and between apps and the web.\n"]]
