[null,null,[],[[["The Attribution Reporting API enables advertisers to track ad performance and attribute conversions across different ad networks (cross-network attribution)."],["Advertisers can receive attribution reports directly or continue utilizing existing Mobile Measurement Partners (MMPs)."],["The API offers customization options, including redirects, priority settings, and filters, allowing advertisers to fine-tune attribution logic."],["Attribution is determined by matching user conversions (triggers) with ad interactions (sources) based on predefined rules and priorities."],["The Attribution Reporting API supports various scenarios, including those with multiple ad networks and complex interactions, providing insights into ad effectiveness across the advertising ecosystem."]]],["Cross-Network Attribution (XNA) determines the winning ad source for a conversion across multiple ad networks. During source registration, ad techs register user ad interactions, potentially redirecting to others. Trigger registration occurs upon conversion, where an MMP or ad tech registers it, optionally redirecting. The API matches triggers to sources, considering priority, filters, and deduplication. Attribution results in event or aggregate reports, which can include derived sources created from the configured criteria. A source can only win attribution once. Post-install attribution can give a source priority.\n"]]
