[null,null,[],[[["Header bidding enables publishers to receive bids from various demand sources for a single ad slot, potentially increasing revenue."],["Protected Audience auctions utilize cross-site data to facilitate targeted advertising while prioritizing user privacy."],["In a sequential auction setup, contextual auctions (including header bidding) run first, followed by a Protected Audience auction, allowing publishers to consider bids from both."],["The winning contextual auction bid price acts as a bid floor for the Protected Audience auction, ensuring the final ad selection is revenue-optimal."],["The Publisher Ad Server ultimately decides which ad to render based on the results of both contextual and Protected Audience auctions."]]],["Publishers use Protected Audience multi-seller auctions to optimize ad revenue. This involves component auctions, run in parallel by different sellers, that determine the highest-scoring ad. Each component auction's top ad is then submitted to a top-level auction. The top-level seller's scoring logic ranks these ads, and the highest-ranked ad is rendered. This process requires configuring component `auctionConfigs` and executing the auctions sequentially, involving buyer bidding logic, seller scoring logic, and ultimately, ad rendering.\n"]]
