发布商指南:如何在您的网站上启用 Protected Audience 和 Topics
发布商可通过多种方式启用 Protected Audience 和 Topics,具体取决于其广告技术供应商集成这些技术的方式。
以下是一些可用的集成类型。发布商应验证其广告技术合作伙伴支持哪些实现类型。
启用 Protected Audience
直接
- 如果您运营自己的广告堆栈,可以直接实现 API。Protected Audience API 文档中介绍了具体方法。
广告服务器
- 如果您使用的广告服务器可以代表您启用 Protected Audience API,请参阅其文档。
标头出价
- Prebid:如果您使用 Prebid 与 SSP 合作,请参阅依序竞价设置的概览。如需了解实现,您可以参考 Prebid 文档。您应咨询 SSP,了解他们关于通过 Prebid 进行集成的具体指导。指导内容可能包括最低 Prebid 版本和模块安装。
- 未来,可能会有更多标头出价方与 Protected Audience 集成。
请查看您用于实现的标头出价库的文档。
启用主题
广告服务器或 SSP
标头出价
公开出价
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最后更新时间 (UTC):2024-09-03。
[null,null,["最后更新时间 (UTC):2024-09-03。"],[[["Publishers can enable Protected Audience directly via APIs, through their ad server, or using header bidding solutions like Prebid."],["Publishers can enable Topics through their ad server or SSP, by leveraging Prebid's built-in features or dedicated modules, or via Open Bidding integrations."],["It's crucial for publishers to consult their ad tech partners to determine which integration methods are supported and to follow their specific implementation guidance."],["Prebid offers support for both Protected Audience and Topics, with detailed documentation and resources available for publishers and SSPs."],["Header bidding libraries are continuously evolving, and publishers should stay informed about updates and new integrations for Protected Audience and Topics."]]],["Publishers can activate Protected Audience directly via API implementation, through an ad server, or via header bidding platforms like Prebid. For Prebid, publishers should consult their SSPs for integration guidance, referencing Prebid's documentation. Activating Topics can be done through an ad server or SSP using HTTP headers or JavaScript, or via Prebid. Open Bidding also allows SSPs to receive Topics. Publishers must consult their ad tech partners' documentation for specific integration methods.\n"]]