發布者指南:如何在網站上啟用 Protected Audience 和 Topics
發布商有數種啟用 Protected Audience 和 Topics 的方法,具體取決於廣告技術供應商整合技術的方式。
以下列舉幾種可用的整合類型。發布商應確認廣告技術合作夥伴支援的導入類型。
啟用 Protected Audience
直接
- 如果您自行執行廣告堆疊,可以直接導入 API。操作說明請參閱 Protected Audience API 說明文件。
廣告伺服器
- 如果您使用的廣告伺服器可代為啟用 Protected Audience API,請參閱相關說明文件。
標頭出價
- 預先出價:如果您使用的是採用預先出價的賣方平台,請參閱依序競價設定總覽一文。如需實作程序,請參閱 Prebid 說明文件。建議您與賣方平台聯絡,瞭解對方透過預先出價整合的具體指南。指南中可能包含最低 Prebid 版本和安裝模組。
- 日後可能會有更多標頭出價方與 Protected Audience 整合。
請參閱用於導入的標頭出價程式庫說明文件。
啟用主題
廣告伺服器或賣方平台
標頭出價
公開出價
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上次更新時間:2024-09-03 (世界標準時間)。
[null,null,["上次更新時間:2024-09-03 (世界標準時間)。"],[[["Publishers can enable Protected Audience directly via APIs, through their ad server, or using header bidding solutions like Prebid."],["Publishers can enable Topics through their ad server or SSP, by leveraging Prebid's built-in features or dedicated modules, or via Open Bidding integrations."],["It's crucial for publishers to consult their ad tech partners to determine which integration methods are supported and to follow their specific implementation guidance."],["Prebid offers support for both Protected Audience and Topics, with detailed documentation and resources available for publishers and SSPs."],["Header bidding libraries are continuously evolving, and publishers should stay informed about updates and new integrations for Protected Audience and Topics."]]],["Publishers can activate Protected Audience directly via API implementation, through an ad server, or via header bidding platforms like Prebid. For Prebid, publishers should consult their SSPs for integration guidance, referencing Prebid's documentation. Activating Topics can be done through an ad server or SSP using HTTP headers or JavaScript, or via Prebid. Open Bidding also allows SSPs to receive Topics. Publishers must consult their ad tech partners' documentation for specific integration methods.\n"]]