# Content guidelines

For text fields in your alert, follow these guidelines:

- Avoid all-uppercase text. Use sentence case capitalization.
- Avoid using periods at the end of titles in the values of elements like `<areaDesc>` and `<headline>`.
- Use new lines only when appropriate.
- Avoid technical language and jargon as much as possible. Use common terms and colloquial language.
- Make sure that the attribution links aren't broken and that they refer to relevant content.
- Don't use any HTML tags except these supported ones: `<newline>`, `<b>`, and `<a href>`.