Represents a view of BiddingStrategies owned by and shared with the customer. In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes. | Attributed resources | |---| | [customer](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/customer.md.txt) | Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields **will not segment** metrics in your `SELECT` clause. ## accessible_bidding_strategy.id Field descriptionThe ID of the bidding strategy. Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.maximize_conversion_value.target_roas Field descriptionThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.maximize_conversions.target_cpa Field descriptionThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition. Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.maximize_conversions.target_cpa_micros Field descriptionThe target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget. Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.name Field descriptionThe name of the bidding strategy. Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.owner_customer_id Field descriptionThe ID of the Customer which owns the bidding strategy. Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.owner_descriptive_name Field descriptiondescriptive_name of the Customer which owns the bidding strategy. Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.resource_name Field descriptionThe resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: `customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}` Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse ## accessible_bidding_strategy.target_cpa.target_cpa_micros Field descriptionAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.target_impression_share.cpc_bid_ceiling_micros Field descriptionThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.target_impression_share.location Field descriptionThe targeted location on the search results page. Category`ATTRIBUTE` Data Type` ENUM ABSOLUTE_TOP_OF_PAGEANYWHERE_ON_PAGETOP_OF_PAGEUNKNOWNUNSPECIFIED ` Type URL`google.ads.searchads360.v0.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.target_impression_share.location_fraction_micros Field descriptionThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.target_roas.target_roas Field descriptionThe chosen revenue (based on conversion data) per unit of spend. Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.target_spend.cpc_bid_ceiling_micros Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.target_spend.target_spend_micros Field descriptionDeprecated: The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See for details. Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## accessible_bidding_strategy.type Field descriptionThe type of the bidding strategy. Category`ATTRIBUTE` Data Type` ENUM COMMISSIONENHANCED_CPCINVALIDMANUAL_CPAMANUAL_CPCMANUAL_CPMMANUAL_CPVMAXIMIZE_CONVERSIONSMAXIMIZE_CONVERSION_VALUEPAGE_ONE_PROMOTEDPERCENT_CPCTARGET_CPATARGET_CPMTARGET_IMPRESSION_SHARETARGET_OUTRANK_SHARETARGET_ROASTARGET_SPENDUNKNOWNUNSPECIFIED ` Type URL`google.ads.searchads360.v0.enums.BiddingStrategyTypeEnum.BiddingStrategyType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse