A link between an ad group and an asset. | Attributed resources | |---| | [asset](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/asset.md.txt) | | [customer](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/customer.md.txt) | Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields **will not segment** metrics in your `SELECT` clause. | Segmenting resources | |---| | [ad_group](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group.md.txt) | | [campaign](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/campaign.md.txt) | Fields from the above resources, when selected along with this resource in your SELECT and WHERE clauses, **will segment** metrics. #### Fields/Segments/Metrics This page shows all metrics and segments that can be put in the same SELECT clause as the fields of `ad_group_asset`. However, when you specify `ad_group_asset` in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when `ad_group_asset` is specified in the FROM clause. Is `ad_group_asset` specified in the FROM clause of your query? No Yes, it is Resource fields [ad_group](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#ad_group_asset.ad_group) [asset](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#ad_group_asset.asset) [resource_name](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#ad_group_asset.resource_name) [status](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#ad_group_asset.status) Segments [ad_format_type](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.ad_format_type) [ad_network_type](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.ad_network_type) [asset_interaction_target.asset](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.asset_interaction_target.asset) [asset_interaction_target.interaction_on_this_asset](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.asset_interaction_target.interaction_on_this_asset) [conversion_action](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.conversion_action) [conversion_action_category](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.conversion_action_category) [conversion_action_name](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.conversion_action_name) [date](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.date) [day_of_week](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.day_of_week) [device](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.device) [month](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.month) [quarter](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.quarter) [week](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.week) [year](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#segments.year) Metrics [absolute_top_impression_percentage](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.absolute_top_impression_percentage) [all_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.all_conversions) [all_conversions_from_interactions_rate](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.all_conversions_from_interactions_rate) [all_conversions_from_interactions_value_per_interaction](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.all_conversions_from_interactions_value_per_interaction) [all_conversions_value](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.all_conversions_value) [all_conversions_value_per_cost](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.all_conversions_value_per_cost) [average_cost](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.average_cost) [average_cpc](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.average_cpc) [average_cpm](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.average_cpm) [clicks](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.clicks) [client_account_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.client_account_conversions) [client_account_conversions_value](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.client_account_conversions_value) [client_account_view_through_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.client_account_view_through_conversions) [conversions_from_interactions_value_per_interaction](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.conversions_from_interactions_value_per_interaction) [cost_micros](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.cost_micros) [cost_per_all_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.cost_per_all_conversions) [cross_device_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.cross_device_conversions) [cross_device_conversions_value](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.cross_device_conversions_value) [ctr](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.ctr) [impressions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.impressions) [interaction_event_types](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.interaction_event_types) [interaction_rate](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.interaction_rate) [interactions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.interactions) [top_impression_percentage](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.top_impression_percentage) [value_per_all_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_asset.md.txt#metrics.value_per_all_conversions) ## ad_group_asset.ad_group Field descriptionRequired. Immutable. The ad group to which the asset is linked. Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse ## ad_group_asset.asset Field descriptionRequired. Immutable. The asset which is linked to the ad group. Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse ## ad_group_asset.resource_name Field descriptionThe resource name of the ad group asset. AdGroupAsset resource names have the form: `customers/{customer_id}/adGroupAssets/{ad_group_id}~{asset_id}~{field_type}` Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse ## ad_group_asset.status Field descriptionStatus of the ad group asset. Category`ATTRIBUTE` Data Type` ENUM ENABLEDPAUSEDREMOVEDUNKNOWNUNSPECIFIED ` Type URL`google.ads.searchads360.v0.enums.AssetLinkStatusEnum.AssetLinkStatus` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.ad_format_type Field descriptionAd Format type. Category`SEGMENT` Data Type` ENUM TEXTUNKNOWNUNSPECIFIEDVERTICAL_ADS_BOOKING_LINKVERTICAL_ADS_PROMOTION ` Type URL`google.ads.searchads360.v0.enums.AdFormatTypeEnum.AdFormatType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.ad_network_type Field descriptionAd network type. Category`SEGMENT` Data Type` ENUM CONTENTMIXEDSEARCHSEARCH_PARTNERSUNKNOWNUNSPECIFIEDYOUTUBE_SEARCHYOUTUBE_WATCH ` Type URL`google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.asset_interaction_target.asset Field descriptionThe asset resource name. Category`SEGMENT` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.asset_interaction_target.interaction_on_this_asset Field descriptionOnly used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Category`SEGMENT` Data Type`BOOLEAN` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.conversion_action Field descriptionResource name of the conversion action. Category`SEGMENT` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.conversion_action_category Field descriptionConversion action category. Category`SEGMENT` Data Type` ENUM ADD_TO_CARTBEGIN_CHECKOUTBOOK_APPOINTMENTCONTACTCONVERTED_LEADDEFAULTDOWNLOADENGAGEMENTGET_DIRECTIONSIMPORTED_LEADLEADOUTBOUND_CLICKPAGE_VIEWPHONE_CALL_LEADPURCHASEQUALIFIED_LEADREQUEST_QUOTESIGNUPSTORE_SALESTORE_VISITSUBMIT_LEAD_FORMSUBSCRIBE_PAIDUNKNOWNUNSPECIFIED ` Type URL`google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.conversion_action_name Field descriptionConversion action name. Category`SEGMENT` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.date Field descriptionDate to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category`SEGMENT` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.day_of_week Field descriptionDay of the week, for example, MONDAY. Category`SEGMENT` Data Type` ENUM FRIDAYMONDAYSATURDAYSUNDAYTHURSDAYTUESDAYUNKNOWNUNSPECIFIEDWEDNESDAY ` Type URL`google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.device Field descriptionDevice to which metrics apply. Category`SEGMENT` Data Type` ENUM CONNECTED_TVDESKTOPMOBILEOTHERTABLETUNKNOWNUNSPECIFIED ` Type URL`google.ads.searchads360.v0.enums.DeviceEnum.Device` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.month Field descriptionMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category`SEGMENT` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.quarter Field descriptionQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. Category`SEGMENT` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.week Field descriptionWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. Category`SEGMENT` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## segments.year Field descriptionYear, formatted as yyyy. Category`SEGMENT` Data Type`INT32` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.absolute_top_impression_percentage Field descriptionSearch absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.all_conversions Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.all_conversions_from_interactions_rate Field descriptionAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.all_conversions_from_interactions_value_per_interaction Field descriptionThe value of all conversions from interactions divided by the total number of interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.all_conversions_value Field descriptionThe value of all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.all_conversions_value_per_cost Field descriptionThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.average_cost Field descriptionThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.average_cpc Field descriptionThe total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.average_cpm Field descriptionAverage cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.clicks Field descriptionThe number of clicks. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.client_account_conversions Field descriptionThe number of client account conversions. This only includes conversion actions which `include_in_client_account_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.client_account_conversions_value Field descriptionThe value of client account conversions. This only includes conversion actions which `include_in_client_account_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.client_account_view_through_conversions Field descriptionThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.conversions_from_interactions_value_per_interaction Field descriptionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.cost_micros Field descriptionThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause) for more details. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.cost_per_all_conversions Field descriptionThe cost of ad interactions divided by all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.cross_device_conversions Field descriptionConversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in `all_conversions`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.cross_device_conversions_value Field descriptionThe sum of the value of cross-device conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.ctr Field descriptionThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.impressions Field descriptionCount of how often your ad has appeared on a search results page or website on the Google Network. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.interaction_event_types Field descriptionThe types of payable and free interactions. Category`METRIC` Data Type`ENUM` Type URL`google.ads.searchads360.v0.enums.InteractionEventTypeEnum.InteractionEventType` FilterableTrue SelectableTrue SortableFalse RepeatedTrue ## metrics.interaction_rate Field descriptionHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.interactions Field descriptionThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.top_impression_percentage Field descriptionThe percent of your ad impressions that are shown adjacent to the top organic search results. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse ## metrics.value_per_all_conversions Field descriptionThe value of all conversions divided by the number of all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse