An ad group audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level.

| Attributed resources |
|---|
| [ad_group](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group.md.txt) |
| [ad_group_criterion](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_criterion.md.txt) |
| [campaign](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/campaign.md.txt) |
| [customer](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/customer.md.txt) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

| Segmenting resources |
|---|
| [bidding_strategy](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/bidding_strategy.md.txt) |
| [user_list](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/user_list.md.txt) |

Fields from the above resources, when selected along with this
resource in your SELECT and WHERE clauses, **will segment** metrics.

#### Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of `ad_group_audience_view`.
However, when you specify `ad_group_audience_view` in the FROM clause, some metrics and segments
cannot be used.
Use the following filter to show only the fields that can be used when `ad_group_audience_view` is specified in the FROM clause.

Is `ad_group_audience_view` specified in the FROM clause of your query?
No Yes, it is Resource fields [resource_name](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#ad_group_audience_view.resource_name) Segments [ad_network_type](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.ad_network_type) [conversion_action](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.conversion_action) [conversion_action_category](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.conversion_action_category) [conversion_action_name](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.conversion_action_name) [date](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.date) [day_of_week](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.day_of_week) [device](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.device) [keyword.ad_group_criterion](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.keyword.ad_group_criterion) [keyword.info.match_type](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.keyword.info.match_type) [keyword.info.text](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.keyword.info.text) [month](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.month) [quarter](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.quarter) [week](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.week) [year](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#segments.year) Metrics [absolute_top_impression_percentage](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.absolute_top_impression_percentage) [all_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.all_conversions) [all_conversions_by_conversion_date](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.all_conversions_by_conversion_date) [all_conversions_from_interactions_rate](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.all_conversions_from_interactions_rate) [all_conversions_from_interactions_value_per_interaction](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.all_conversions_from_interactions_value_per_interaction) [all_conversions_value](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.all_conversions_value) [all_conversions_value_by_conversion_date](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.all_conversions_value_by_conversion_date) [all_conversions_value_per_cost](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.all_conversions_value_per_cost) [average_cost](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.average_cost) [average_cpc](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.average_cpc) [average_cpm](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.average_cpm) [clicks](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.clicks) [client_account_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.client_account_conversions) [client_account_conversions_value](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.client_account_conversions_value) [client_account_view_through_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.client_account_view_through_conversions) [conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.conversions) [conversions_by_conversion_date](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.conversions_by_conversion_date) [conversions_from_interactions_rate](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.conversions_from_interactions_rate) [conversions_from_interactions_value_per_interaction](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.conversions_from_interactions_value_per_interaction) [conversions_value](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.conversions_value) [conversions_value_by_conversion_date](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.conversions_value_by_conversion_date) [conversions_value_per_cost](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.conversions_value_per_cost) [cost_micros](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.cost_micros) [cost_per_all_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.cost_per_all_conversions) [cost_per_conversion](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.cost_per_conversion) [cross_device_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.cross_device_conversions) [cross_device_conversions_by_conversion_date](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.cross_device_conversions_by_conversion_date) [cross_device_conversions_value](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.cross_device_conversions_value) [cross_device_conversions_value_by_conversion_date](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.cross_device_conversions_value_by_conversion_date) [ctr](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.ctr) [impressions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.impressions) [interaction_event_types](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.interaction_event_types) [interaction_rate](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.interaction_rate) [interactions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.interactions) [search_budget_lost_impression_share](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.search_budget_lost_impression_share) [search_exact_match_impression_share](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.search_exact_match_impression_share) [search_impression_share](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.search_impression_share) [search_rank_lost_impression_share](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.search_rank_lost_impression_share) [top_impression_percentage](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.top_impression_percentage) [value_per_all_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.value_per_all_conversions) [value_per_all_conversions_by_conversion_date](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.value_per_all_conversions_by_conversion_date) [value_per_conversion](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.value_per_conversion) [value_per_conversions_by_conversion_date](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/ad_group_audience_view.md.txt#metrics.value_per_conversions_by_conversion_date)

## ad_group_audience_view.resource_name

Field descriptionThe resource name of the ad group audience view. Ad group audience view resource names have the form: `customers/{customer_id}/adGroupAudienceViews/{ad_group_id}~{criterion_id}` Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse

## segments.ad_network_type

Field descriptionAd network type. Category`SEGMENT` Data Type`
ENUM

CONTENTMIXEDSEARCHSEARCH_PARTNERSUNKNOWNUNSPECIFIEDYOUTUBE_SEARCHYOUTUBE_WATCH

` Type URL`google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.conversion_action

Field descriptionResource name of the conversion action. Category`SEGMENT` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.conversion_action_category

Field descriptionConversion action category. Category`SEGMENT` Data Type`
ENUM

ADD_TO_CARTBEGIN_CHECKOUTBOOK_APPOINTMENTCONTACTCONVERTED_LEADDEFAULTDOWNLOADENGAGEMENTGET_DIRECTIONSIMPORTED_LEADLEADOUTBOUND_CLICKPAGE_VIEWPHONE_CALL_LEADPURCHASEQUALIFIED_LEADREQUEST_QUOTESIGNUPSTORE_SALESTORE_VISITSUBMIT_LEAD_FORMSUBSCRIBE_PAIDUNKNOWNUNSPECIFIED

` Type URL`google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.conversion_action_name

Field descriptionConversion action name. Category`SEGMENT` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.date

Field descriptionDate to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category`SEGMENT` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.day_of_week

Field descriptionDay of the week, for example, MONDAY. Category`SEGMENT` Data Type`
ENUM

FRIDAYMONDAYSATURDAYSUNDAYTHURSDAYTUESDAYUNKNOWNUNSPECIFIEDWEDNESDAY

` Type URL`google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.device

Field descriptionDevice to which metrics apply. Category`SEGMENT` Data Type`
ENUM

CONNECTED_TVDESKTOPMOBILEOTHERTABLETUNKNOWNUNSPECIFIED

` Type URL`google.ads.searchads360.v0.enums.DeviceEnum.Device` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.keyword.ad_group_criterion

Field descriptionThe AdGroupCriterion resource name. Category`SEGMENT` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse

## segments.keyword.info.match_type

Field descriptionThe match type of the keyword. Category`SEGMENT` Data Type`
ENUM

BROADEXACTPHRASEUNKNOWNUNSPECIFIED

` Type URL`google.ads.searchads360.v0.enums.KeywordMatchTypeEnum.KeywordMatchType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.keyword.info.text

Field descriptionThe text of the keyword (at most 80 characters and 10 words). Category`SEGMENT` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.month

Field descriptionMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category`SEGMENT` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.quarter

Field descriptionQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. Category`SEGMENT` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.week

Field descriptionWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. Category`SEGMENT` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## segments.year

Field descriptionYear, formatted as yyyy. Category`SEGMENT` Data Type`INT32` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.absolute_top_impression_percentage

Field descriptionSearch absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions

Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_by_conversion_date

Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [About the "All conversions" column](https://support.google.com/sa360/answer/9250611). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_from_interactions_rate

Field descriptionAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_from_interactions_value_per_interaction

Field descriptionThe value of all conversions from interactions divided by the total number of interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_value

Field descriptionThe value of all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_value_by_conversion_date

Field descriptionThe value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [About the "All conversions" column](https://support.google.com/sa360/answer/9250611). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.all_conversions_value_per_cost

Field descriptionThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.average_cost

Field descriptionThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.average_cpc

Field descriptionThe total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.average_cpm

Field descriptionAverage cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.clicks

Field descriptionThe number of clicks. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_conversions

Field descriptionThe number of client account conversions. This only includes conversion actions which `include_in_client_account_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_conversions_value

Field descriptionThe value of client account conversions. This only includes conversion actions which `include_in_client_account_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.client_account_view_through_conversions

Field descriptionThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions

Field descriptionThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_by_conversion_date

Field descriptionThe sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in the date column mean the conversion date. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_from_interactions_rate

Field descriptionAverage biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_from_interactions_value_per_interaction

Field descriptionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which `include_in_conversions_metric` attribute is set to `true`. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_value

Field descriptionThe sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_value_by_conversion_date

Field descriptionThe sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.conversions_value_per_cost

Field descriptionThe value of biddable conversion divided by the total cost of conversion eligible interactions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cost_micros

Field descriptionThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the `metrics_currency` parameter at [PARAMETERS clause](https://developers.google.com/search-ads/reporting/query/query-structure.md.txt#parameters_clause) for more details. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cost_per_all_conversions

Field descriptionThe cost of ad interactions divided by all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cost_per_conversion

Field descriptionAverage conversion eligible cost per biddable conversion. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_device_conversions

Field descriptionConversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in `all_conversions`. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_device_conversions_by_conversion_date

Field descriptionThe number of cross-device conversions by conversion date. Details for the `by_conversion_date` columns are available at [About the "All conversions" column](https://support.google.com/sa360/answer/9250611) Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_device_conversions_value

Field descriptionThe sum of the value of cross-device conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.cross_device_conversions_value_by_conversion_date

Field descriptionThe sum of cross-device conversions value by conversion date. Details for the `by_conversion_date` columns are available at [About the "All conversions" column](https://support.google.com/sa360/answer/9250611) Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.ctr

Field descriptionThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.impressions

Field descriptionCount of how often your ad has appeared on a search results page or website on the Google Network. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.interaction_event_types

Field descriptionThe types of payable and free interactions. Category`METRIC` Data Type`ENUM` Type URL`google.ads.searchads360.v0.enums.InteractionEventTypeEnum.InteractionEventType` FilterableTrue SelectableTrue SortableFalse RepeatedTrue

## metrics.interaction_rate

Field descriptionHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.interactions

Field descriptionThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_budget_lost_impression_share

Field descriptionThe estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_exact_match_impression_share

Field descriptionThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_impression_share

Field descriptionThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.search_rank_lost_impression_share

Field descriptionThe estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.top_impression_percentage

Field descriptionThe percent of your ad impressions that are shown adjacent to the top organic search results. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.value_per_all_conversions

Field descriptionThe value of all conversions divided by the number of all conversions. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.value_per_all_conversions_by_conversion_date

Field descriptionThe value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the `by_conversion_date` columns are available at [About the "All conversions" column](https://support.google.com/sa360/answer/9250611). Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.value_per_conversion

Field descriptionThe value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse

## metrics.value_per_conversions_by_conversion_date

Field descriptionBiddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date. Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse