# conversion_custom_variable

A conversion custom variable. See "About custom Floodlight metrics and dimensions in the new Search Ads 360" at <https://support.google.com/sa360/answer/13567857>

| Attributed resources |
|---|
| [customer](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/customer) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

|---|
| | ## conversion_custom_variable.cardinality || |---|---| | Field description | Cardinality of the conversion custom variable. | | Category | `ATTRIBUTE` | | Data Type | ` ENUM APPROACHES_STATS_LIMITBELOW_ALL_LIMITSEXCEEDS_SEGMENTATION_LIMIT_BUT_NOT_STATS_LIMITEXCEEDS_STATS_LIMITUNKNOWNUNSPECIFIED ` | | Type URL | `google.ads.searchads360.v0.enums.ConversionCustomVariableCardinalityEnum.ConversionCustomVariableCardinality` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |
| | ## conversion_custom_variable.custom_column_ids || |---|---| | Field description | The IDs of custom columns that use this conversion custom variable. | | Category | `ATTRIBUTE` | | Data Type | `INT64` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | True | |
| | ## conversion_custom_variable.family || |---|---| | Field description | Family of the conversion custom variable. | | Category | `ATTRIBUTE` | | Data Type | ` ENUM FLOODLIGHTSTANDARDUNKNOWNUNSPECIFIED ` | | Type URL | `google.ads.searchads360.v0.enums.ConversionCustomVariableFamilyEnum.ConversionCustomVariableFamily` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |
| | ## conversion_custom_variable.floodlight_conversion_custom_variable_info.floodlight_variable_data_type || |---|---| | Field description | Floodlight variable data type defined in Search Ads 360. | | Category | `ATTRIBUTE` | | Data Type | ` ENUM NUMBERSTRINGUNKNOWNUNSPECIFIED ` | | Type URL | `google.ads.searchads360.v0.enums.FloodlightVariableDataTypeEnum.FloodlightVariableDataType` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |
| | ## conversion_custom_variable.floodlight_conversion_custom_variable_info.floodlight_variable_type || |---|---| | Field description | Floodlight variable type defined in Search Ads 360. | | Category | `ATTRIBUTE` | | Data Type | ` ENUM DIMENSIONMETRICUNKNOWNUNSETUNSPECIFIED ` | | Type URL | `google.ads.searchads360.v0.enums.FloodlightVariableTypeEnum.FloodlightVariableType` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |
| | ## conversion_custom_variable.id || |---|---| | Field description | The ID of the conversion custom variable. | | Category | `ATTRIBUTE` | | Data Type | `INT64` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |
| | ## conversion_custom_variable.name || |---|---| | Field description | Required. The name of the conversion custom variable. Name should be unique. The maximum length of name is 100 characters. There should not be any extra spaces before and after. | | Category | `ATTRIBUTE` | | Data Type | `STRING` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |
| | ## conversion_custom_variable.owner_customer || |---|---| | Field description | The resource name of the customer that owns the conversion custom variable. | | Category | `ATTRIBUTE` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |
| | ## conversion_custom_variable.resource_name || |---|---| | Field description | The resource name of the conversion custom variable. Conversion custom variable resource names have the form: `customers/{customer_id}/conversionCustomVariables/{conversion_custom_variable_id}` | | Category | `ATTRIBUTE` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | False | |
| | ## conversion_custom_variable.status || |---|---| | Field description | The status of the conversion custom variable for conversion event accrual. | | Category | `ATTRIBUTE` | | Data Type | ` ENUM ACTIVATION_NEEDEDENABLEDPAUSEDUNKNOWNUNSPECIFIED ` | | Type URL | `google.ads.searchads360.v0.enums.ConversionCustomVariableStatusEnum.ConversionCustomVariableStatus` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |
| | ## conversion_custom_variable.tag || |---|---| | Field description | Required. Immutable. The tag of the conversion custom variable. Tag should be unique and consist of a "u" character directly followed with a number less than ormequal to 100. For example: "u4". | | Category | `ATTRIBUTE` | | Data Type | `STRING` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |