A location view summarizes the performance of campaigns by a Location criterion. | Attributed resources | |---| | [campaign](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/campaign) | | [campaign_criterion](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/campaign_criterion) | | [customer](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/customer) | Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields **will not segment** metrics in your `SELECT` clause. #### Fields/Segments/Metrics This page shows all metrics and segments that can be put in the same SELECT clause as the fields of `location_view`. However, when you specify `location_view` in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when `location_view` is specified in the FROM clause. Is `location_view` specified in the FROM clause of your query? No Yes, it is |---|---|---| | | Resource fields | |---| | [resource_name](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#location_view.resource_name) | | | Segments | |---| | [ad_network_type](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#segments.ad_network_type) | | [conversion_action](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#segments.conversion_action) | | [conversion_action_category](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#segments.conversion_action_category) | | [conversion_action_name](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#segments.conversion_action_name) | | [date](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#segments.date) | | [day_of_week](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#segments.day_of_week) | | [device](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#segments.device) | | [month](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#segments.month) | | [quarter](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#segments.quarter) | | [week](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#segments.week) | | [year](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#segments.year) | | | Metrics | |---| | [absolute_top_impression_percentage](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.absolute_top_impression_percentage) | | [all_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.all_conversions) | | [all_conversions_from_interactions_rate](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.all_conversions_from_interactions_rate) | | [all_conversions_from_interactions_value_per_interaction](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.all_conversions_from_interactions_value_per_interaction) | | [all_conversions_value](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.all_conversions_value) | | [all_conversions_value_per_cost](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.all_conversions_value_per_cost) | | [average_cost](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.average_cost) | | [average_cpc](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.average_cpc) | | [average_cpm](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.average_cpm) | | [clicks](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.clicks) | | [client_account_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.client_account_conversions) | | [client_account_conversions_value](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.client_account_conversions_value) | | [client_account_view_through_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.client_account_view_through_conversions) | | [conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.conversions) | | [conversions_from_interactions_rate](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.conversions_from_interactions_rate) | | [conversions_from_interactions_value_per_interaction](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.conversions_from_interactions_value_per_interaction) | | [conversions_value](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.conversions_value) | | [conversions_value_per_cost](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.conversions_value_per_cost) | | [cost_micros](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.cost_micros) | | [cost_per_all_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.cost_per_all_conversions) | | [cost_per_conversion](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.cost_per_conversion) | | [cross_device_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.cross_device_conversions) | | [cross_device_conversions_value](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.cross_device_conversions_value) | | [ctr](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.ctr) | | [impressions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.impressions) | | [interaction_event_types](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.interaction_event_types) | | [interaction_rate](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.interaction_rate) | | [interactions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.interactions) | | [top_impression_percentage](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.top_impression_percentage) | | [value_per_all_conversions](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.value_per_all_conversions) | | [value_per_conversion](https://developers.google.com/search-ads/reporting/api/reference/fields/v0/location_view#metrics.value_per_conversion) | | |---| | | ## location_view.resource_name || |---|---| | Field description | The resource name of the location view. Location view resource names have the form: `customers/{customer_id}/locationViews/{campaign_id}~{criterion_id}` | | Category | `ATTRIBUTE` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | False | | | | ## segments.ad_network_type || |---|---| | Field description | Ad network type. | | Category | `SEGMENT` | | Data Type | ` ENUM CONTENTMIXEDSEARCHSEARCH_PARTNERSUNKNOWNUNSPECIFIEDYOUTUBE_SEARCHYOUTUBE_WATCH ` | | Type URL | `google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## segments.conversion_action || |---|---| | Field description | Resource name of the conversion action. | | Category | `SEGMENT` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## segments.conversion_action_category || |---|---| | Field description | Conversion action category. | | Category | `SEGMENT` | | Data Type | ` ENUM ADD_TO_CARTBEGIN_CHECKOUTBOOK_APPOINTMENTCONTACTCONVERTED_LEADDEFAULTDOWNLOADENGAGEMENTGET_DIRECTIONSIMPORTED_LEADLEADOUTBOUND_CLICKPAGE_VIEWPHONE_CALL_LEADPURCHASEQUALIFIED_LEADREQUEST_QUOTESIGNUPSTORE_SALESTORE_VISITSUBMIT_LEAD_FORMSUBSCRIBE_PAIDUNKNOWNUNSPECIFIED ` | | Type URL | `google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## segments.conversion_action_name || |---|---| | Field description | Conversion action name. | | Category | `SEGMENT` | | Data Type | `STRING` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## segments.date || |---|---| | Field description | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. | | Category | `SEGMENT` | | Data Type | `DATE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## segments.day_of_week || |---|---| | Field description | Day of the week, for example, MONDAY. | | Category | `SEGMENT` | | Data Type | ` ENUM FRIDAYMONDAYSATURDAYSUNDAYTHURSDAYTUESDAYUNKNOWNUNSPECIFIEDWEDNESDAY ` | | Type URL | `google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## segments.device || |---|---| | Field description | Device to which metrics apply. | | Category | `SEGMENT` | | Data Type | ` ENUM CONNECTED_TVDESKTOPMOBILEOTHERTABLETUNKNOWNUNSPECIFIED ` | | Type URL | `google.ads.searchads360.v0.enums.DeviceEnum.Device` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## segments.month || |---|---| | Field description | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. | | Category | `SEGMENT` | | Data Type | `DATE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## segments.quarter || |---|---| | Field description | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. | | Category | `SEGMENT` | | Data Type | `DATE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## segments.week || |---|---| | Field description | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. | | Category | `SEGMENT` | | Data Type | `DATE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## segments.year || |---|---| | Field description | Year, formatted as yyyy. | | Category | `SEGMENT` | | Data Type | `INT32` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.absolute_top_impression_percentage || |---|---| | Field description | Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.all_conversions || |---|---| | Field description | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.all_conversions_from_interactions_rate || |---|---| | Field description | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.all_conversions_from_interactions_value_per_interaction || |---|---| | Field description | The value of all conversions from interactions divided by the total number of interactions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.all_conversions_value || |---|---| | Field description | The value of all conversions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.all_conversions_value_per_cost || |---|---| | Field description | The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.average_cost || |---|---| | Field description | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.average_cpc || |---|---| | Field description | The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.average_cpm || |---|---| | Field description | Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.clicks || |---|---| | Field description | The number of clicks. | | Category | `METRIC` | | Data Type | `INT64` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.client_account_conversions || |---|---| | Field description | The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.client_account_conversions_value || |---|---| | Field description | The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.client_account_view_through_conversions || |---|---| | Field description | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. | | Category | `METRIC` | | Data Type | `INT64` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.conversions || |---|---| | Field description | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.conversions_from_interactions_rate || |---|---| | Field description | Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.conversions_from_interactions_value_per_interaction || |---|---| | Field description | The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.conversions_value || |---|---| | Field description | The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.conversions_value_per_cost || |---|---| | Field description | The value of biddable conversion divided by the total cost of conversion eligible interactions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.cost_micros || |---|---| | Field description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at | | Category | `METRIC` | | Data Type | `INT64` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.cost_per_all_conversions || |---|---| | Field description | The cost of ad interactions divided by all conversions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.cost_per_conversion || |---|---| | Field description | Average conversion eligible cost per biddable conversion. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.cross_device_conversions || |---|---| | Field description | Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.cross_device_conversions_value || |---|---| | Field description | The sum of the value of cross-device conversions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.ctr || |---|---| | Field description | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.impressions || |---|---| | Field description | Count of how often your ad has appeared on a search results page or website on the Google Network. | | Category | `METRIC` | | Data Type | `INT64` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.interaction_event_types || |---|---| | Field description | The types of payable and free interactions. | | Category | `METRIC` | | Data Type | `ENUM` | | Type URL | `google.ads.searchads360.v0.enums.InteractionEventTypeEnum.InteractionEventType` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | True | | | | ## metrics.interaction_rate || |---|---| | Field description | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.interactions || |---|---| | Field description | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. | | Category | `METRIC` | | Data Type | `INT64` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.top_impression_percentage || |---|---| | Field description | The percent of your ad impressions that are shown adjacent to the top organic search results. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.value_per_all_conversions || |---|---| | Field description | The value of all conversions divided by the number of all conversions. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | | | | ## metrics.value_per_conversion || |---|---| | Field description | The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth. | | Category | `METRIC` | | Data Type | `DOUBLE` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |