Mappature dei campi per l'API Search Ads 360 Reporting

Le seguenti tabelle mappano i campi della precedente API Search Ads 360 alle risorse della nuova API Search Ads 360 Reporting.

Report dell'account

Nomi delle colonne nel report account mappatura dell'API Search Ads 360 Reporting
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountCurrencyCode customer.currency_code
accountEngineId customer.engine_id
accountId customer.id
accountTimeZone customer.time_zone
accountType customer.account_type
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Modifica del comportamento
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp customer.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
floodlightActivity segments.conversion_action_name
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightGroup Modifica del comportamento
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
impr metrics.impressions
lastModifiedTimestamp customer.last_modified_time
monthEnd Modifica del comportamento
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score
quarterEnd Modifica del comportamento
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
status customer.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Modifica del comportamento
visits metrics.visits
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report sugli annunci

Nomi delle colonne nel report ad mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name
adDescription1 ad_group_ad.ad.{ad type}.description11
adDescription2 ad_group_ad.ad.{ad type}.description21
adDisplayUrl ad_group_ad.ad.display_url
adEngineId ad_group_ad.engine_id o ad_group_ad.ad.id2
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adHeadline ad_group_ad.ad.{ad type}.headline3
adHeadline2 ad_group_ad.ad.expanded_text_ad.headline2
adHeadline3 ad_group_ad.ad.expanded_text_ad.headline3
adId ad_group_ad.ad.id
adLabels ad_group_ad.labels
adLandingPage ad_group_ad.ad.final_urls
adPathField1 ad_group_ad.ad.{ad type}.path14
adPathField2 ad_group_ad.ad.{ad type}.path24
adPromotionLine Modifica del comportamento
adType ad_group_ad.ad.type
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Modifica del comportamento
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_ad.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
effectiveLabels Not available in V0
engineStatus ad_group_ad.engine_status
floodlightActivity segments.conversion_action_name
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightGroup Modifica del comportamento
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
impr metrics.impressions
isUnattributedAd Not available
lastModifiedTimestamp ad_group_ad.last_modified_time
monthEnd Modifica del comportamento
monthStart segments.month
quarterEnd Modifica del comportamento
quarterStart segments.quarter
status ad_group_ad.status
visits metrics.visits
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report sul gruppo di annunci

Nomi delle colonne nel report adGroup mappatura dell'API Search Ads 360 Reporting
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupBroadMaxCpc Modifica del comportamento
adGroupContentMaxCpc Modifica del comportamento
adGroupDesktopBidAdjustment ad_group_bid_modifier
adGroupEndDate ad_group.end_date
adGroupEngineId ad_group.engine_id
adGroupExactMaxCpc Modifica del comportamento
adGroupId ad_group.id
adGroupLabels ad_group.labels label.name
adGroupMobileBidAdjustment ad_group_bid_modifier
adGroupPhraseMaxCpc Modifica del comportamento
adGroupSearchMaxCpc ad_group.cpc_bid_micros
adGroupStartDate ad_group.start_date
adGroupStatus ad_group.status
adGroupTabletBidAdjustment ad_group_bid_modifier
adGroupType ad_group.type
adRotation ad_group.ad_rotation_mode
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Modifica del comportamento
bidStrategyInherited Modifica del comportamento
bingAdsAdDistributions Modifica del comportamento
bingAdsLanguage ad_group.language_code
callCallOnly Modifica del comportamento
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Modifica del comportamento
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
cityTargets ad_group_criterion.location.geo_target_constant
clicks metrics.clicks
clicksWithFeedItemShowing Modifica del comportamento
cost metrics.cost_micros
costWithFeedItemShowing Modifica del comportamento
countryTargets ad_group_criterion.location.geo_target_constant
creationTimestamp ad_group.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
deviceTargets ad_group_bid_modifier.device.type
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveCityTargets Same as cityTargets
effectiveCountryTargets Same as countryTargets
effectiveDeviceTargets ad_group_bid_modifier.device.type
effectiveLabels Not available in V0
effectiveMetroTargets Same as metroTargets
effectiveProvinceTargets Same as provinceTargets
engineRemarketingListTargetAll ad_group.targeting_setting.target_restrictions
engineStatus ad_group.engine_status
feedId asset_set.id
feedItemId asset.id
feedType asset.type
floodlightActivity segments.conversion_action_name
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightGroup Modifica del comportamento
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
impr metrics.impressions
lastModifiedTimestamp ad_group.last_modified_time
locationBusinessName Not available in V0
locationCategory Modifica del comportamento
locationDetails Not available in V0
locationFilter Modifica del comportamento
metroTargets ad_group_criterion.location.geo_target_constant
monthEnd Modifica del comportamento
monthStart segments.month
provinceTargets ad_group_criterion.location.geo_target_constant
qualityScoreAvg metrics.historical_quality_score
quarterEnd Modifica del comportamento
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status ad_group.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Modifica del comportamento
visits metrics.visits
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report Gruppo di annunci

Nomi delle colonne nel report adGroupTarget mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adGroupTargetId ad_group_criterion.criterion_id
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
adWordsConversions metrics.client_account_conversions5
adWordsConversionValue metrics.client_account_conversions_value5
adWordsViewThroughConversions metrics.client_account_view_through_conversions5
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
ageTargetAgeRange ad_group_criterion.age_range.type
ageTargetBidModifier ad_group_criterion.bid_modifier
avgCpc metrics.average_cpc5
avgCpm metrics.average_cpm5
avgPos Modifica del comportamento
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks5
cost metrics.cost_micros5
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr5
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions - metrics.cross_device_conversions5
dfaActionsCrossEnv metrics.all_conversions5
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value5
dfaRevenueCrossEnv metrics.all_conversions_value5
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions5
dfaTransactionsCrossEnv metrics.all_conversions5
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
dynamicSearchAdsTargetConditions ad_group_criterion.webpage.conditions
dynamicSearchAdsTargetCoverage ad_group_criterion.webpage.coverage_percentage
dynamicSearchAdsTargetCpcBid ad_group_criterion.cpc_bid_micros
dynamicSearchAdsTargetLandingPageUrl dynamic_search_ads_search_term_view.landing_page
engineRemarketingList ad_group_criterion.user_list.user_list user_list.name
engineRemarketingListBidModifier ad_group_criterion.bid_modifier
floodlightActivity segments.conversion_action_name
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightGroup Modifica del comportamento
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
genderTargetBidModifier ad_group_criterion.bid_modifier
genderTargetGenderType ad_group_criterion.gender.type
impr metrics.impressions5
lastModifiedTimestamp ad_group_criterion.last_modified_time
locationTargetBidModifier ad_group_criterion.bid_modifier
locationTargetName ad_group_criterion.location.geo_target_constant
monthEnd Modifica del comportamento
monthStart segments.month
quarterEnd Modifica del comportamento
quarterStart segments.quarter
status ad_group_criterion.status
unclassifiedTargetName Modifica del comportamento
unclassifiedTargetType Modifica del comportamento
visits Not available in V0
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report sugli inserzionisti

Nomi delle colonne nel report advertiser mappatura dell'API Search Ads 360 Reporting
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
advertiser customer.descriptive_name
advertiserCurrencyCode customer.currency_code
advertiserId customer.id
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Modifica del comportamento
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp customer.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaAdvertiserId customer.double_click_campaign_manager_setting.advertiser_id
dfaNetworkId customer.double_click_campaign_manager_setting.network_id
dfaNetworkTimeZone customer.double_click_campaign_manager_setting.time_zone
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
floodlightActivity segments.conversion_action_name
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightGroup Modifica del comportamento
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
googleAnalyticsTimeZone Not available in V0
impr metrics.impressions
lastModifiedTimestamp customer.last_modified_time
monthEnd Modifica del comportamento
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score
quarterEnd Modifica del comportamento
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
status customer.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Modifica del comportamento
visits Not available in V0
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report Strategia offerta

Nomi delle colonne nel report bidStrategy mappatura dell'API Search Ads 360 Reporting
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Modifica del comportamento
bidStrategy bidding_strategy.name
bidStrategyGoal bidding_strategy.target_*
bidStrategyId bidding_strategy.id
bidStrategyMaxBid bidding_strategy.target_{}.cpc_bid_ceiling_micros
bidStrategyMinBid bidding_strategy.target_{}.cpc_bid_floor_micros
clicks metrics.clicks
cost metrics.cost_micros
cpaTarget bidding_strategy.target_cpa.target_cpa_micros
creationTimestamp Modifica del comportamento
ctr metrics.ctr
date segments.date
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
ersTarget bidding_strategy.target_roas.target_roas
floodlightActivityTargetIds usa segments.conversion_action per ottenere un elenco di informazioni Floodlight
floodlightOptimizationEnabled utilizza segments.conversion_action per verificare se è ottimizzato per le conversioni Floodlight
highPosition Modifica del comportamento
impr metrics.impressions
lastModifiedTimestamp Modifica del comportamento
lowPosition Modifica del comportamento
monthEnd Modifica del comportamento
monthlySpendTarget bidding_strategy.target_spend.target_spend_micros
monthStart segments.month
quarterEnd Modifica del comportamento
quarterStart segments.quarter
roasTarget bidding_strategy.target_roas.target_roas
status bidding_strategy.status
type bidding_strategy.type
visits Not available in V0
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report sulle campagne

Nomi delle colonne nel report campaign mappatura dell'API Search Ads 360 Reporting
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
adWordsBidStrategy campaign.bidding_strategy_type
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Modifica del comportamento
bidStrategyInherited Modifica del comportamento
bingAdsBudgetType campaign_budget.period campaign_budget.delivery_method
callCallOnly Modifica del comportamento
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Modifica del comportamento
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
campaign campaign.name
campaignDesktopBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignEndDate campaign.end_date
campaignEngineId campaign.engine_id
campaignId campaign.id
campaignLabels label.name using campaign_label resource
campaignMobileBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignStartDate campaign.start_date
campaignStatus campaign.status
campaignTabletBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignType campaign.advertising_channel_type campaign.advertising_channel_sub_type
cityTargets campaign_criterion.location.geo_target_constant
clicks metrics.clicks
clicksWithFeedItemShowing Modifica del comportamento
cost metrics.cost_micros
costWithFeedItemShowing Modifica del comportamento
countryTargets campaign_criterion.location.geo_target_constant
creationTimestamp campaign.creation_time
ctr metrics.ctr
dailyBudget campaign_budget.period campaign_budget.amount_micros
date segments.date
deliveryMethod campaign_budget.delivery_method
deviceSegment segments.device
deviceTargets campaign_criterion.device.type
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveCityTargets campaign_criterion.location.geo_target_constant
effectiveCountryTargets campaign_criterion.location.geo_target_constant
effectiveDeviceTargets campaign_criterion.device.type
effectiveLabels Not available in V0
effectiveMetroTargets campaign_criterion.location.geo_target_constant
effectiveProvinceTargets campaign_criterion.location.geo_target_constant
engineStatus Not available now. It will map to campaign.engine_status
excludedCityTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)7
excludedCountryTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)7
excludedMetroTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)7
excludedProvinceTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)7
feedId asset_set.id
feedItemId asset.id
feedType asset.type
floodlightActivity segments.conversion_action_name
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightGroup Modifica del comportamento
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
impr metrics.impressions
keywordNearMatchEnabled Modifica del comportamento
lastModifiedTimestamp campaign.last_modified_time
languageTargets campaign_criterion.language.language_constant
locationBusinessName Not available in V0
locationCategory Modifica del comportamento
locationDetails Not available in V0
locationFilter Modifica del comportamento
metroTargets campaign_criterion.location.geo_target_constant
monthEnd Modifica del comportamento
monthlyBudget campaign_budget.period campaign_budget.amount_micros
monthStart segments.month
networkTarget campaign.network_settings.target_{network_type}
provinceTargets campaign_criterion.location.geo_target_constant
qualityScoreAvg metrics.historical_quality_score
quarterEnd Modifica del comportamento
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status campaign.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Modifica del comportamento
visits metrics.visits
weekEnd Modifica del comportamento
weekStart segments.week
yahooGeoTargets campaign_criterion.location.geo_target_constant
yahooJapanBidStrategy bidding_strategy.name
yearEnd Modifica del comportamento
yearStart segments.year

Report CampaignTarget

Nomi delle colonne nel report campaignTarget mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Modifica del comportamento
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
campaignTargetId campaign_criterion.criterion_id
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp Modifica del comportamento
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
engineRemarketingList campaign_criterion.user_list.user_list user_list.name
engineRemarketingListBidModifier campaign_criterion.bid_modifier
floodlightActivity segments.conversion_action_name
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightGroup Modifica del comportamento
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
impr metrics.impressions
lastModifiedTimestamp campaign_criterion.last_modified_time
locationTargetBidModifier campaign_criterion.bid_modifier
locationTargetName campaign_criterion.location.geo_target_constant
monthEnd Modifica del comportamento
monthStart segments.month
quarterEnd Modifica del comportamento
quarterStart segments.quarter
status campaign_criterion.status
visits Not available in V0
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report sulle conversioni

Nomi delle colonne nel report conversion mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.descriptive_name
ad ad_group_ad.ad.name8
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adId conversion.ad_id
advertiser Consulta la pagina Gestione account
advertiserConversionId conversion.advertiser_conversion_id
advertiserId Consulta la pagina Gestione account
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
conversionAttributionType conversion.attribution_type
conversionDate conversion.conversion_date_time
conversionId conversion.id
conversionLastModifiedTimestamp conversion.conversion_last_modified_date_time
conversionQuantity conversion.conversion_quantity
conversionRevenue conversion.conversion_revenue_micros
conversionSearchTerm Modifica del comportamento
conversionTimestamp conversion.conversion_date_time
conversionType Modifica del comportamento
conversionVisitExternalClickId conversion.click_id
conversionVisitId conversion.visit_id
conversionVisitTimestamp conversion.conversion_visit_date_time
deviceSegment segments.device
feedId Modifica del comportamento
feedItemId Modifica del comportamento
feedType Modifica del comportamento
floodlightActivity Utilizza conversion_action
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightEventRequestString Modifica del comportamento
floodlightGroup Utilizza conversion_action
floodlightGroupConversionType Utilizza conversion_action
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
floodlightOrderId conversion.floodlight_order_id
floodlightOriginalRevenue conversion.floodlight_original_revenue
floodlightReferrer Modifica del comportamento
inventoryAccountId conversion.merchant_id
isUnattributedAd Modifica del comportamento
keywordId conversion.criterion_id
keywordMatchType ad_group_criterion.keyword.match_type
keywordText ad_group_criterion.keyword.text
productChannel conversion.product_channel
productCountry conversion.product_country_code
productGroupId ad_group_criterion.criterion_id
productId conversion.product_id
productLanguage conversion.product_language_code
productStoreId conversion.product_store_id
productTargetId Modifica del comportamento
status conversion.status

Report sull'elemento del feed

Nomi delle colonne nel report feedItem mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Modifica del comportamento
callCallOnly Modifica del comportamento
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Modifica del comportamento
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
clicks metrics.clicks
clicksWithFeedItemShowing Modifica del comportamento
cost metrics.cost_micros
costWithFeedItemShowing Modifica del comportamento
creationTimestamp asset.creation_time
ctr metrics.ctr
date segments.date
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
engineStatus asset.engine_status
feedId asset_set.id
feedItemId asset.id
floodlightActivity segments.conversion_action_name
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightGroup Modifica del comportamento
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
impr metrics.impressions
lastModifiedTimestamp asset.last_modified_time
locationBusinessName Not available in V0
locationCategory Modifica del comportamento
locationDetails Not available in V0
monthEnd Modifica del comportamento
monthStart segments.month
quarterEnd Modifica del comportamento
quarterStart segments.quarter
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status asset.status
visits
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report Attività Floodlight

Nomi delle colonne nel report floodlightActivity mappatura dell'API Search Ads 360 Reporting
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
creationTimestamp conversion_action.creation_time
floodlightActivity conversion_action.name
floodlightActivityId conversion_action.floodlight_settings.activity_id
floodlightActivityTag conversion_action.floodlight_settings.activity_tag
floodlightConfigurationId Modifica del comportamento
floodlightGroup Modifica del comportamento
floodlightGroupConversionType conversion_action.type
floodlightGroupId Modifica del comportamento
floodlightGroupTag conversion_action.floodlight_settings.activity_group_tag
lastModifiedTimestamp Modifica del comportamento
status conversion_action.status

Report sulle parole chiave

Nomi delle colonne nel report keyword mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name8
adDescription1 ad_group_ad.ad.{ad type}.description11,8
adDescription2 ad_group_ad.ad.{ad type}.description21,8
adDisplayUrl ad_group_ad.ad.display_url8
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adHeadline ad_group_ad.ad.{ad type}.headline3,8
adHeadline2 ad_group_ad.ad.expanded_text_ad.headline28
adHeadline3 ad_group_ad.ad.expanded_text_ad.headline38
adId ad_group_ad.ad.id8
adLandingPage ad_group_ad.ad.final_urls8
adPromotionLine Modifica del comportamento
adType ad_group_ad.ad.type8
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
adWordsConversions metrics.client_account_conversions6
adWordsConversionValue metrics.client_account_conversions_value6
adWordsViewThroughConversions metrics.client_account_view_through_conversions6
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
avgCpc metrics.average_cpc6
avgCpm metrics.average_cpm6
avgPos Modifica del comportamento
bidStrategyInherited Modifica del comportamento
bingKeywordParam2 Modifica del comportamento
bingKeywordParam3 Modifica del comportamento
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks6
cost metrics.cost_micros6
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr6
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions - metrics.cross_device_conversions6
dfaActionsCrossEnv metrics.all_conversions6
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value6
dfaRevenueCrossEnv metrics.all_conversions_value6
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions6
dfaTransactionsCrossEnv metrics.all_conversions6
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveKeywordMaxCpc ad_group_criterion.effective_cpc_bid_micros
effectiveLabels Not available in V0
engineStatus ad_group_criterion.engine_status
floodlightActivity segments.conversion_action_name
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightGroup Modifica del comportamento
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
impr metrics.impressions6
isDisplayKeyword Modifica del comportamento
isUnattributedAd Not available in V0
keywordClickserverUrl ad_group_criterion.tracking_url_template
keywordEngineId ad_group_criterion.engine_id
keywordId ad_group_criterion.criterion_id
keywordLabels ad_group_criterion_label.label label.name
keywordLandingPage ad_group_criterion.final_urls
keywordMatchType ad_group_criterion.keyword.match_type
keywordMaxBid bidding_strategy.target_{}.cpc_bid_ceiling_micros
keywordMaxCpc ad_group_criterion.cpc_bid_micros
keywordMinBid bidding_strategy.target_{}.cpc_bid_floor_micros
keywordText ad_group_criterion.keyword.text
keywordUrlParams ad_group_criterion.final_url_suffix
lastModifiedTimestamp ad_group_criterion.last_modified_time
monthEnd Modifica del comportamento
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score6
qualityScoreCurrent ad_group_criterion.quality_info.quality_score
quarterEnd Modifica del comportamento
quarterStart segments.quarter
status ad_group_criterion.status
topOfPageBidAvg Modifica del comportamento
topOfPageBidCurrent ad_group_criterion.position_estimates.top_of_page_cpc_micros
visits metrics.visits6
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report sulle parole chiave escluse del gruppo di annunci

Nomi delle colonne nel report negativeAdGroupKeyword mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp ad_group_criterion.creation_time
engineStatus Modifica del comportamento
lastModifiedTimestamp ad_group_criterion.last_modified_time
negativeAdGroupKeywordId ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)7
negativeAdGroupKeywordMatchType ad_group_criterion.keyword.match_type (filtering with ad_group_criterion.negative)7
negativeAdGroupKeywordText ad_group_criterion.keyword.text (filtering with ad_group_criterion.negative)7
status ad_group_criterion.status (filtering with ad_group_criterion.negative)7

Report negativeAdGroupTarget

Nomi delle colonne nel report negativeAdGroupTarget mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
ageTargetAgeRange ad_group_criterion.age_range.type (filtering with ad_group_criterion.negative)7
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp ad_group_criterion.creation_time
dynamicSearchAdsTargetConditions ad_group_criterion.webpage.conditions (filtering with ad_group_criterion.negative)7
engineRemarketingList ad_group_criterion.user_list.user_list user_list.name (filtering with ad_group_criterion.negative)7
genderTargetGenderType ad_group_criterion.gender.type (filtering with ad_group_criterion.negative)7
lastModifiedTimestamp ad_group_criterion.last_modified_time
locationTargetName ad_group_criterion.location.geo_target_constant (filtering with ad_group_criterion.negative)7
negativeAdGroupTargetId ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)7
status ad_group_criterion.status (filtering with ad_group_criterion.negative)7

Report sulle parole chiave escluse della campagna

Nomi delle colonne nel report negativeCampaignKeyword mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp Modifica del comportamento
engineStatus Modifica del comportamento
lastModifiedTimestamp campaign_criterion.last_modified_time
negativeCampaignKeywordId campaign_criterion.criterion_id (filtering with campaign_criterion.negative)7
negativeCampaignKeywordMatchType campaign_criterion.keyword.match_type (filtering with campaign_criterion.negative)7
negativeCampaignKeywordText campaign_criterion.keyword.text (filtering with campaign_criterion.negative)7
status campaign_criterion.status (filtering with campaign_criterion.negative)7

Report negativeCampaignTarget

Nomi delle colonne nel report negativeCampaignTarget mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
ageTargetAgeRange campaign_criterion.age_range.type (filtering with campaign_criterion.negative)7
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp Modifica del comportamento
dynamicSearchAdsTargetConditions campaign_criterion.webpage.conditions (filtering with campaign_criterion.negative)7
engineRemarketingList campaign_criterion.user_list.user_list user_list.name (filtering with campaign_criterion.negative)7
genderTargetGenderType campaign_criterion.gender.type (filtering with campaign_criterion.negative)7
lastModifiedTimestamp campaign_criterion.last_modified_time
locationTargetName campaign_criterion.location.geo_target_constant campaign_criterion.negative7
negativeCampaignTargetId campaign_criterion.criterion_id (filtering with campaign_criterion.negative)7
status campaign_criterion.status (filtering with campaign_criterion.negative)7

Report A pagamentoAndorganico

Nomi delle colonne nel report paidAndOrganic mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup
adGroupId
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
campaign
campaignId
date segments.date
keywordId segments.keyword.ad_group_criterion
keywordMatchType segments.keyword.info.match_type
keywordText segments.keyword.info.text
monthEnd Modifica del comportamento
monthStart segments.month
organicAvgPos Modifica del comportamento
organicClicks metrics.organic_clicks
organicCtr
organicQueries metrics.organic_queries
paidAndOrganicClicks metrics.combined_clicks
paidAndOrganicCtr metrics.ctr
paidAndOrganicQueries metrics.combined_queries
paidAvgPos Modifica del comportamento
paidClicks
paidCostPerClick metrics.average_cpc
paidCtr
paidImpressions
quarterEnd Modifica del comportamento
quarterStart segments.quarter
searchQuery paid_organic_search_term_view.search_term
serpType segments.search_engine_results_page_type
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report sui prodotti pubblicizzati

Nomi delle colonne nel report productAdvertised mappatura dell'API Search Ads 360 Reporting
accountId customer.id
adGroupId ad_group.id
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions Modifica del comportamento
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
avgCpc metrics.average_cpc
avgCpm Modifica del comportamento
avgPos Modifica del comportamento
campaignId campaign.id
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp Modifica del comportamento
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
floodlightActivity segments.conversion_action_name
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightGroup Modifica del comportamento
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
impr metrics.impressions
lastModifiedTimestamp Modifica del comportamento
monthEnd Modifica del comportamento
monthStart segments.month
productAgeGroup Modifica del comportamento
productAvailability Modifica del comportamento
productBrand segments.product_brand
productCategory Modifica del comportamento
productCategoryLevel1 segments.product_bidding_category_level1
productCategoryLevel2 segments.product_bidding_category_level2
productCategoryLevel3 segments.product_bidding_category_level3
productCategoryLevel4 segments.product_bidding_category_level4
productCategoryLevel5 segments.product_bidding_category_level5
productChannel segments.product_channel
productChannelExclusivity segments.product_channel_exclusivity
productColor Modifica del comportamento
productCondition segments.product_condition
productCostOfGoodsSold Modifica del comportamento
productCountry segments.product_country
productCustomLabel0 segments.product_custom_attribute0
productCustomLabel1 segments.product_custom_attribute1
productCustomLabel2 segments.product_custom_attribute2
productCustomLabel3 segments.product_custom_attribute3
productCustomLabel4 segments.product_custom_attribute4
productGender Modifica del comportamento
productGtin Modifica del comportamento
productId segments.product_item_id
productItemGroupId Modifica del comportamento
productLandingPageUrl Modifica del comportamento
productLanguage segments.product_language
productMaterial Modifica del comportamento
productMpn Modifica del comportamento
productPattern Modifica del comportamento
productPrice Modifica del comportamento
productSalePrice Modifica del comportamento
productSize Modifica del comportamento
productStoreId segments.product_store_id
productTitle segments.product_title
productTypeLevel1 segments.product_type_l1
productTypeLevel2 segments.product_type_l2
productTypeLevel3 segments.product_type_l3
productTypeLevel4 segments.product_type_l4
productTypeLevel5 segments.product_type_l5
quarterEnd Modifica del comportamento
quarterStart segments.quarter
status Modifica del comportamento
visits Not available in V0
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report Gruppo di prodotti

Nomi delle colonne nel report productGroup mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Modifica del comportamento
bidStrategyInherited Modifica del comportamento
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversions - metrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_value - metrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversions - metrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
effectiveBidStrategy Modifica del comportamento
effectiveBidStrategyId Modifica del comportamento
effectiveLabels Modifica del comportamento
effectiveProductGroupMaxCpc ad_group_criterion.effective_cpc_bid_micros
engineStatus ad_group_criterion.engine_status
impr metrics.impressions
lastModifiedTimestamp ad_group_criterion.last_modified_time
monthEnd Modifica del comportamento
monthStart segments.month
productGroup product_group_view.resource_name
productGroupClickserverUrl ad_group_criterion.tracking_url_template
productGroupId ad_group_criterion.criterion_id
productGroupLandingPage ad_group_criterion.final_urls
productGroupMaxBid Modifica del comportamento
productGroupMaxCpc ad_group_criterion.cpc_bid_micros
productGroupMinBid Modifica del comportamento
productGroupPartitionType ad_group_criterion.listing_group.type
quarterEnd Modifica del comportamento
quarterStart segments.quarter
status ad_group_criterion.status
visits Not available in V0
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report sui lead e cross-sell del prodotto

Nomi delle colonne nel report productLeadAndCrossSell mappatura dell'API Search Ads 360 Reporting
accountId customer.id
adGroupId ad_group.id
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
campaignId campaign.id
crossSellAverageUnitPrice metrics.cross_sell_revenue_micros / metrics.cross_sell_units_sold
crossSellCostOfGoodsSold metrics.cross_sell_cost_of_goods_sold_micros
crossSellGrossFromUnitsSold metrics.cross_sell_revenue_micros
crossSellGrossProfitMargin metrics.cross_sell_gross_profit_micros
crossSellRevenueFromUnitsSold metrics.cross_sell_revenue_micros
crossSellUnitsSold metrics.cross_sell_units_sold
date segments.date
deviceSegment segments.device
dfaActions Modifica del comportamento
dfaActionsCrossEnv Modifica del comportamento
dfaRevenue Modifica del comportamento
dfaRevenueCrossEnv Modifica del comportamento
dfaTransactions Modifica del comportamento
dfaTransactionsCrossEnv Modifica del comportamento
dfaWeightedActions Modifica del comportamento
dfaWeightedActionsCrossEnv Modifica del comportamento
floodlightActivity segments.conversion_action_name
floodlightActivityId Utilizza conversion_action
floodlightActivityTag Utilizza conversion_action
floodlightGroup Modifica del comportamento
floodlightGroupId Modifica del comportamento
floodlightGroupTag Utilizza conversion_action
leadAverageUnitPrice metrics.lead_revenue_micros / metrics.lead_units_sold
leadCostOfGoodsSold metrics.lead_cost_of_goods_sold_micros
leadGrossProfitFromUnitsSold metrics.lead_gross_profit_micros
leadGrossProfitMargin Modifica del comportamento
leadRevenueFromUnitsSold metrics.lead_revenue_micros
leadUnitsSold metrics.lead_units_sold
monthEnd Modifica del comportamento
monthStart segments.month
productAgeGroup Modifica del comportamento
productAvailability Modifica del comportamento
productAverageUnitPrice Modifica del comportamento
productBrand segments.product_brand segments.product_sold_brand
productCategory Modifica del comportamento
productCategoryLevel1 segments.product_bidding_category_level1 segments.product_sold_bidding_category_level19
productCategoryLevel2 segments.product_bidding_category_level2 segments.product_sold_bidding_category_level2
productCategoryLevel3 segments.product_bidding_category_level3 segments.product_sold_bidding_category_level3
productCategoryLevel4 segments.product_bidding_category_level4 segments.product_sold_bidding_category_level4
productCategoryLevel5 segments.product_bidding_category_level5 segments.product_sold_bidding_category_level5
productChannel segments.product_channel segments.product_sold_channel
productChannelExclusivity segments.product_channel_exclusivity segments.product_sold_channel_exclusivity
productColor Modifica del comportamento
productCondition segments.product_condition segments.product_sold_condition
productCostOfGoodsSold Modifica del comportamento
productCountry segments.product_country segments.product_sold_country
productCustomLabel0 segments.product_custom_attribute0 segments.product_sold_custom_attribute0
productCustomLabel1 segments.product_custom_attribute1 segments.product_sold_custom_attribute1
productCustomLabel2 segments.product_custom_attribute2 segments.product_sold_custom_attribute2
productCustomLabel3 segments.product_custom_attribute3 segments.product_sold_custom_attribute3
productCustomLabel4 segments.product_custom_attribute4 segments.product_sold_custom_attribute4
productGender Modifica del comportamento
productGtin Modifica del comportamento
productId segments.product_item_id segments.product_sold_item_id
productItemGroupId Modifica del comportamento
productLandingPageUrl Modifica del comportamento
productLanguage segments.product_language segments.product_sold_language
productMaterial Modifica del comportamento
productMpn Modifica del comportamento
productPattern Modifica del comportamento
productPrice Modifica del comportamento
productRevenueFromUnitsSold Modifica del comportamento
productSalePrice Modifica del comportamento
productSize Modifica del comportamento
productStoreId segments.product_store_id
productTitle segments.product_title segments.product_sold_title
productTypeLevel1 segments.product_type_l1 segments.product_type_l1
productTypeLevel2 segments.product_type_l2 segments.product_type_l2
productTypeLevel3 segments.product_type_l3 segments.product_type_l3
productTypeLevel4 segments.product_type_l4 segments.product_type_l4
productTypeLevel5 segments.product_type_l5 segments.product_type_l5
productUnitsSold Modifica del comportamento
quarterEnd Modifica del comportamento
quarterStart segments.quarter
weekEnd Modifica del comportamento
weekStart segments.week
yearEnd Modifica del comportamento
yearStart segments.year

Report sulle visite

Nomi delle colonne nel report visit mappatura dell'API Search Ads 360 Reporting
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name8
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adId visit.ad_id
advertiser Consulta la pagina Gestione account
advertiserId Consulta la pagina Gestione account
agency Consulta la pagina Gestione account
agencyId Consulta la pagina Gestione account
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
deviceSegment segments.device
feedId Modifica del comportamento
feedItemId Modifica del comportamento
feedType Modifica del comportamento
inventoryAccountId visit.merchant_id
isUnattributedAd Modifica del comportamento
keywordId visit.criterion_id
keywordMatchType ad_group_criterion.keyword.match_type
keywordText ad_group_criterion.keyword.text
productChannel visit.product_channel
productCountry visit.product_country_code
productGroupId ad_group_criterion.criterion_id
productId visit.product_id
productLanguage visit.product_language_code
productStoreId visit.product_store_id
productTargetId Modifica del comportamento
status Modifica del comportamento
visitDate segments.date
visitExternalClickId visit.click_id
visitId visit.id
visitNetworkType segments.ad_network_type
visitReferrer Modifica del comportamento
visitSearchQuery Modifica del comportamento
visitTimestamp visit.visit_date_time

Note

  1. {ad type} può essere text_ad, expanded_text_ad o expanded_dynamic_search_ad.
  2. Utilizza ad_group_ad.engine_id per gli account Search Ads 360 (ad es. Microsoft, Yahoo Japan e così via) e ad_group_ad.ad.id per gli account non Search Ads 360.
  3. {ad type} può essere text_ad o expanded_text_ad.
  4. {ad type} può essere expanded_text_ad o responsive_search_ad.
  5. Esegui query sulle metriche utilizzando la risorsa appropriata nella clausola FROM (ad es. gender_view per i criteri di genere). Consulta le mappature dei report.
  6. Esegui query sulle metriche utilizzando keyword_view nella clausola FROM.
  7. Filtra utilizzando negative=true nella clausola WHERE. Ad esempio, SELECT campaign_criterion.keyword.match_type, campaign_criterion.keyword.text FROM campaign_criterion WHERE campaign_criterion.negative = true
  8. Esegui una query sui campi ad_group_ad direttamente dalla risorsa ad_group_ad. Poi esegui una query su altri campi dalla risorsa appropriata (ad es. keyword_view) e utilizza ad_id (per conversion e visit) o ad_group_criterion.resource_name (per keyword_view) per collegare le due query.
    Ad esempio:
    SELECT ad_group_ad.ad.name, segments.keyword.ad_group_criterion FROM ad_group_ad
    SELECT keyword_view.resource_name, metrics.clicks FROM keyword_view WHERE ad_group_criterion.resource_name = '(resource name from first query)'
  9. Utilizza i segmenti product per identificare il prodotto pubblicizzato e product_sold i segmenti per identificare i prodotti venduti