Exemples de requêtes

Cette page collecte des extraits de code SQL qui montrent comment utiliser les différents champs, métriques, segments et ressources. Vous pouvez utiliser ces requêtes telles quelles ou comme points de départ pour créer vos propres requêtes personnalisées.

Campagne

SELECT
  campaign.name,
  campaign_budget.amount_micros,
  campaign.status,
  campaign.advertising_channel_type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.bidding_strategy_type
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
  AND campaign.status != 'REMOVED'

Groupe d'annonces

SELECT
  ad_group.name,
  campaign.name,
  ad_group.status,
  ad_group.type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group.status != 'REMOVED'

Annonce du groupe d'annonces

SELECT
  ad_group_ad.ad.expanded_text_ad.headline,
  ad_group_ad.ad.expanded_text_ad.headline2,
  ad_group_ad.ad.expanded_text_ad.headline3,
  ad_group_ad.ad.final_urls,
  ad_group_ad.ad.expanded_text_ad.description1,
  ad_group_ad.ad.expanded_text_ad.description2,
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group_ad
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_ad.status != 'REMOVED'

Mots clés

SELECT
  ad_group_criterion.keyword.text,
  campaign.name,
  ad_group.name,
  ad_group_criterion.keyword.match_type,
  ad_group_criterion.final_urls,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM keyword_view
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_criterion.status != 'REMOVED'

Rechercher des constantes géographiques

Utilisez la ressource location_view pour obtenir un ID "geo_target_constant".

SELECT
  campaign.name,
  campaign.id,
  campaign_criterion.criterion_id,
  campaign_criterion.location.geo_target_constant,
  location_view.resource_name,
  metrics.cost_micros,
  metrics.impressions,
  metrics.cost_micros
FROM
  location_view
WHERE
  segments.date DURING LAST_7_DAYS

Notez que l'API renvoie des zones géographiques en fonction de leur identifiant de critère. Pour obtenir leur nom à afficher, interrogez la ressource geo_target_constant à l'aide de l'API.

SELECT
  geo_target_constant.canonical_name,
  geo_target_constant.country_code,
  geo_target_constant.id,
  geo_target_constant.name,
  geo_target_constant.status,
  geo_target_constant.target_type
FROM geo_target_constant
WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'