示例查询

本页面汇总了一些 SQL 代码段，展示了如何使用不同的字段、指标、细分和资源。您可以直接使用这些查询，也可以将其用作构建自定义查询的起点。

广告系列

SELECT
  campaign.name,
  campaign_budget.amount_micros,
  campaign.status,
  campaign.advertising_channel_type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.bidding_strategy_type
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
  AND campaign.status != 'REMOVED'

广告组

SELECT
  ad_group.name,
  campaign.name,
  ad_group.status,
  ad_group.type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group.status != 'REMOVED'

广告组广告

SELECT
  ad_group_ad.ad.expanded_text_ad.headline,
  ad_group_ad.ad.expanded_text_ad.headline2,
  ad_group_ad.ad.expanded_text_ad.headline3,
  ad_group_ad.ad.final_urls,
  ad_group_ad.ad.expanded_text_ad.description1,
  ad_group_ad.ad.expanded_text_ad.description2,
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group_ad
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_ad.status != 'REMOVED'

关键字

SELECT
  ad_group_criterion.keyword.text,
  campaign.name,
  ad_group.name,
  ad_group_criterion.keyword.match_type,
  ad_group_criterion.final_urls,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM keyword_view
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_criterion.status != 'REMOVED'

年龄（受众特征）

SELECT
  ad_group_criterion.age_range.type,
  campaign.name,
  ad_group.name,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM age_range_view
WHERE segments.date DURING LAST_7_DAYS

性别（受众特征）

SELECT
  ad_group_criterion.gender.type,
  campaign.name,
  ad_group.name,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM gender_view
WHERE segments.date DURING LAST_7_DAYS

如何查找地理位置常量

使用 location_view 资源获取 geo_target_constant ID。

SELECT
  campaign.name,
  campaign.id,
  campaign_criterion.criterion_id,
  campaign_criterion.location.geo_target_constant,
  location_view.resource_name,
  metrics.cost_micros,
  metrics.impressions,
  metrics.cost_micros
FROM
  location_view
WHERE
  segments.date DURING LAST_7_DAYS

请注意，该 API 会按条件 ID 返回地理位置。如需获取其显示名称，请使用 API 查询 geo_target_constant 资源。

SELECT
  geo_target_constant.canonical_name,
  geo_target_constant.country_code,
  geo_target_constant.id,
  geo_target_constant.name,
  geo_target_constant.status,
  geo_target_constant.target_type
FROM geo_target_constant
WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'