Troubleshooting

If you run into problems while using the Search Ads 360 API, take a look through this troubleshooting section.

If there's a problem that you can't solve after reading the resources on this site, contact support and have the following information ready:

• Search Ads 360 Agency ID and Advertiser ID you are trying to access

• Project Number from Google API Console

• The username of the Google Account that you’re using to access the API.
  This is the account that has been given permission to access Search Ads 360, which is the same account you use to set up authorization.

• Code snippet of your request

• JSON response
  If the response is an error, be sure to include the error message, not just the numeric error code.

Authorization errors

Here are some commonly encountered authorization errors:

Message	Description
Access Not Configured. Please use Google API Console to activate the API for your project.	This error occurs if you haven't enabled the Search Ads 360 API for your account. Make sure you've done the following: Go to the Google API Console. Select your project. If you haven't created a project yet, see Create a project for your client. In the sidebar on the left, expand APIs & auth. Next, click APIs. In the list of APIs, make sure the status is ON for the Search Ads 360 API.
Invalid grant	This error occurs when your refresh token isn't valid. You can obtain a refresh token by invoking the Search Ads 360 utility script as follows: sa360Api.py --login Learn more about the recommended workflow for authorization.
Invalid client no application name	This error occurs if you haven't specified a product name when setting up your project in the Google API Console. To fix this error, enter the name of your product on the Consent screen of the Google API Console.
Other types of authorization errors	Make sure to use a Google Account that has been granted access to Search Ads 360 when you sign in to the Google API Console to retrieve your client ID and client secret, and when you obtain a refresh token.

Conversion upload errors

The following table lists the errors you may encounter when uploading conversions. Note that the hexadecimal error codes are immutable, so you can use them in your own scripts to identify errors.

Error code	Message	Description
0x00000101	Click ID '{ID}' is not found	The click id you specified in an update request is not valid. Reupload conversions after you've done the following: Verified that the click ID was generated 4 hours before conversions were uploaded. Activated the API conversion service. If you're attributing conversions to specific visits, wait at least 30 minutes after the visit before you upload the conversion. Search Ads 360 might not recognize the visit's clickID if you upload sooner than 30 minutes after the visit. In rare instances, you might need to wait up to 4 hours before Search Ads 360 could recognize the clickId. Confirmed that the click is from a valid source as indicated by the gclsrc parameter. Confirmed that you've specified the correct advertiser in the advertiserId column. Verified your click ID was generated within the last 90 days.
0x0000010E	Floodlight activity name '{name}' is not found	The name of the Floodlight activity specified in the segmentationName column is incorrect or not yet available. If you see this error, check for the following common problems: Names are case-sensitive, so make sure your request matched the case exactly. Make sure you didn't include any unprintable Unicode character or double spaces in the Floodlight activity name. Make sure you specified the name of a Floodlight activity, not a Floodlight column. Check that the Floodlight activity exists for the advertiser you specified in the advertiserId column. (It's possible you specified the wrong advertiser.) After you create or edit a Floodlight activity, wait a couple of hours before uploading conversions for the activity.
0x00000115	Custom dimension '{name}' is not found	Make sure the custom Floodlight variable you specified has been set up as a dimension (not a metric) for the advertiser associated with the clickId, criterionId, or productGroupId you're attributing for the conversion.
0x00000116	Custom metric '{name}' is not found	Make sure the custom Floodlight variable you specified has been set up as a metric (not a dimension) for the advertiser associated with the clickId, criterionId, or productGroupId you're attributing for the conversion.
0x0000011A	The advertiser conversion ID is already specified for a conversion with Search Ads 360 conversion ID {ID}	Someone has already uploaded a conversion for the same scope and advertiser conversion ID specified in the conversionId column. The "advertiser conversion ID" is an ID you generate. Search Ads 360 requires this ID to be unique for a given scope. The Search Ads 360 conversion ID is generated by Search Ads 360 and is guaranteed to be unique.
0x0000011B	Advertiser conversion ID '{ID}' is not found	Your update request tried to update an advertiser conversion ID that doesn't exist. Make sure you specified the right ID.
0x0000011D	User does not have permission to view advertiser {advertiser ID}	The Google Account your client is using doesn't have permission to view the advertiser specified in the request. When you sign in to the Google API Console to retrieve your client ID and client secret, and when you obtain a refresh token, make sure to use a Google Account that has been granted access to the advertiser you specified.
0x0000011F	Advertiser conversion ID is already specified in this request	Two or more conversions in the request specify the same scope and advertiser conversion ID. The advertiser conversion ID is an ID you generate and specify in the conversionId column. Search Ads 360 requires this ID to be unique for a given scope.
0x0000011E	The requested Floodlight activity '{name}' does not match the conversion type (ACTION/TRANSACTION)	The Floodlight activity ID or name that you've provided doesn't match the conversion type you've specified.

Report response codes and error messages

If you request a report and the response is an error message, see Response Codes in the Search Ads 360 API and Standard Error Responses for more information about the error.

The data in the Search Ads 360 UI doesn't match a report returned by the API

The data in the Search Ads 360 UI should match the data returned by the API by default. If you set includeRemovedEntities to true in a report request, make sure that the Show removed checkbox is also selected in the UI.