Options for retailers to control how their crawled product information appears on Google

Friday, August 21, 2020

Earlier this year Google launched a new way for shoppers to find clothes, shoes and other retail products on Search in the U.S. and recently announced that retail listings are coming to product knowledge panels on Google Search. These new types of experiences on Google Search, along with the global availability of rich results for products, enable retailers to make information about their products visible to millions of Google users.

The best way for retailers and brands to participate in this experience is by annotating the product information on their websites using schema.org markup or by submitting this information directly to Google Merchant Center. Retailers can refer to our documentation to learn more about showing products on surfaces across Google or adding schema.org markup to a website.

While the processes above are the best wa