Maile Ohye
開發人員計畫技術主管
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搜尋引擎最佳化 (SEO) 五大常見錯誤 (以及六大建議！)
2012 年 3 月 20 日，星期二 為了協助各位網站管理員避免搜尋引擎最佳化 (SEO) 作業的常見錯誤，我特地拍攝影片，概述了我在 SEO 產業中注意到的五大常見錯誤。大約在四年前，我們也曾彙整各位讀者 對 SEO 作業提出的建議 ，並根據這些意見回饋更新相關的 說明中心文章 。2008 年的許多建議至今依然適用，現在就讓我們回顧這些建議，繼續打造出更優質的網站吧！ 如果您沒有時間看完整段影片，請參考以下重點提要： 祝您好運！ 作者：開發人員計劃技術主管 Maile Ohye
2012年3月20日
透過影片瞭解如何使用 rel="next" 和 rel="prev" 執行分頁程序
2012 年 3 月 13 日，星期二 我們幾個月前針對內容分頁程序發布了關於 rel="next" 和 rel=prev" 的公告 ，如果想瞭解相關內容，我們拍攝了一部 說明更多分頁程序基本知識的影片 ，協助您找出問題解答。分頁後的內容包括橫跨多個網址/網頁的文章，或是橫跨多個網頁的電子商務產品類別。透過 rel="next" 和 rel="prev" 標記，您可以明顯提示 Google 將這些網頁視為有邏輯順序的系列，進而整合這些連結資源，並通常把搜尋者導向第一頁。詳情請參閱我們的簡報：
2012年3月13日
您與網站效能的親密接觸
2010 年 5 月 3 日，星期一 您或許曾看過我們的公告指出 速度是決定排名的信號之一 ，但卻不知道該從何著手來提升速度。我們想要協助您建立持久的關係，以及為使用者帶來回應式的體驗。上週，我根據「 The Need For Speed: Google Says It Matters 」更新了我的簡報並拍成影片，影片中包含三個協助您瞭解網站成效的首要步驟。請先準備好耳機和爆米花，然後 驗證網站擁有權 並下載 外掛程式 ，很快就能讓您擁有滿意的網站效能。 想知道問與答內容嗎？沒問題！請看：
2010年5月3日
要不要加斜線的難題
2010 年 4 月 21 日，星期三 這是我們經常收到的問題。解答來了！一直以來，常見的做法是，網址結尾加上斜線代表目錄，沒有斜線則代表檔案： 但其實沒有必要這樣做。無論是檔案或目錄，網址結尾是否加上斜線，Google 都會分別且平等處理每個網址。 從技術面和搜尋引擎的角度來看，這兩種網址版本絕對可以包含不同的內容。只是使用者可能會對這種設定非常困惑，試想一下，如果 www.google.com/webmasters 和 www.google.com/webmasters/
2010年4月21日
FAQs about the April 21st mobile-friendly update
Tuesday, April 21, 2015 We'd like to share answers to your frequently asked questions. For background, in February, we announced that the mobile-friendly update will boost the rankings of mobile-friendly pages—pages that are legible and usable on
2015年4月21日
Bring your local business online—no website required!
Monday, October 06, 2014 "Hey, how do I get my business on the web?" Having worked at Google for nine years, if I had a penny for every time someone asked me that question...:) To answer, today we're releasing a short video series (30 minutes
2014年10月6日
Infinite scroll search-friendly recommendations
Thursday, February 13, 2014 Your site's news feed or pinboard might use infinite scroll —much to your users' delight! When it comes to delighting Googlebot, however, that can be another story. With infinite scroll, crawlers cannot always emulate
2014年2月13日
Improved Search Queries stats for separate mobile sites
Tuesday, January 07, 2014 Search Queries in Webmaster Tools just became more cohesive for those who manage a mobile site on a separate URL from desktop, such as mobile on m.example.com and desktop on www. In Search Queries, when you view your m.
2014年1月7日
Checklist and videos for mobile website improvement
Tuesday, December 10, 2013 Unsure where to begin improving your smartphone website? Wondering how to prioritize all the advice? We just published a checklist to help provide an efficient approach to mobile website improvement. Several topics in the
2013年12月10日
Video: Creating a SEO strategy (with Webmaster Tools!)
Tuesday, November 12, 2013 Wondering how to begin creating an organic search strategy at your company? What's a good way to integrate your company's various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In
2013年11月12日
Video: Expanding your site to more languages
Tuesday, October 01, 2013 We filmed a video providing more details about expanding your site to more languages or country-based language variations. The video covers details about rel="alternate" hreflang and potential implementation on your
2013年10月1日
rel="author" frequently asked (advanced) questions
Wednesday, August 21, 2013 Using authorship helps searchers discover great information by highlighting content from authors who they might find interesting. If you're an author, signing up for authorship will help users recognize content that you've
2013年8月21日
New first stop for hacked site recovery
Tuesday, March 12, 2013 We certainly hope you never have to use our new Help for hacked sites informational series. It's a dozen articles and over an hour of videos dedicated to helping webmasters in the unfortunate event that their site is
2013年3月12日
Make the most of Search Queries in Webmaster Tools
Wednesday, February 20, 2013 Level: Beginner to Intermediate If you're intrigued by the Search Queries feature in Webmaster Tools but aren't sure how to make it actionable, we have a video that we hope will help! This video explains the vocabulary of
2013年2月20日
Configuring URL Parameters in Webmaster Tools
Tuesday, August 14, 2012 We recently filmed a video (with slides available) to provide more information about the URL Parameters feature in Webmaster Tools. The URL Parameters feature is designed for webmasters who want to help Google crawl their
2012年8月14日
SEO essentials for startups in under 10 minutes
Tuesday, June 26, 2012 Wondering how to be search-friendly but lacking time for SEO research? We'd like to help! Meta keywords tag? Google Search ignores it. Meta description? Good to include. If you: Then perhaps set aside ten minutes for this video
2012年6月26日
For webmasters: Google+ and the +1 button 101
Tuesday, June 12, 2012 Here's a video that covers the basics of Google+, the +1 button, getting started on Google+, and how social information can make products, like Search, more relevant. This video is for a range of webmasters (from personal
2012年6月12日
GET, POST, and safely surfacing more of the web
Tuesday, November 01, 2011 As the web evolves, Google's crawling and indexing capabilities also need to progress. We improved our indexing of Flash, built a more robust infrastructure called Caffeine, and we even started crawling forms where it makes
2011年11月1日
Mo' better to also detect "mobile" user-agent
Wednesday, March 30, 2011 Here's a trending User-Agent detection misstep we hope to help you prevent: While it seems completely reasonable to key off the string "android" in the User-Agent and then redirect users to your mobile version, there's a
2011年3月30日
Using Webmaster Tools like an SEO
Wednesday, January 26, 2011 We on the Webmaster Central team aren't SEOs, but that doesn't stop me from pretending to be one! In our latest video, I'll talk about utilizing some features in Webmaster Tools as though I were the SEO for
2011年1月26日
Sending Video Sitemaps Q'n'A holiday cheer
Saturday, December 25, 2010 To the fabulous, savvy audience that attended our Video Sitemap webinar several months ago, please accept our re-gift: a summary of your questions from the Video Sitemaps Q&A! To those who were unable to attend the
2010年12月25日
Video Sitemaps and mRSS vs. Facebook Share and RDFa
Thursday, December 23, 2010 What are the benefits of submitting feeds like Video Sitemaps and mRSS vs. the benefits of Facebook Share and RDFa? Is one better than the other? Let's start the discussion. Google accepts information from both video
2010年12月23日
Optimizing sites for TV
Thursday, October 21, 2010 Just as mobile phones make your site accessible to people on the go, Google TV makes your site easily viewable to people lounging on their couch. Google TV is a platform that combines your current TV programming with the
2010年10月21日
Pros and cons of watermarked images
Tuesday, November 17, 2009 What's our take on watermarked images for Image Search? It's a complicated topic. I talked with Peter Linsley—my friend at the Googleplex, video star, and Product Manager for Image Search—to hear his thoughts. Maile: So,
2009年11月17日
Best practices for Product Search
Wednesday, June 17, 2009 If you run an e-commerce site and you'd like your products to be eligible to be shown in Google search results, then check out our "Product Search for Webmasters" video. In addition to the basics on Product Search, I cover:
2009年6月17日
Specify your canonical
Thursday, February 12, 2009 Carpe diem on any duplicate content worries: we now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that's accessible through
2009年2月12日
Wishing you and your site a happy holiday!
Tuesday, December 23, 2008 Your presence is our favorite present—thanks for joining us for another year of making your site, and therefore the web, a better place. Every day we see new people commenting and joining the discussion. This holiday season
2008年12月23日
Spookier than malware
Saturday, November 01, 2008...and infinitely more fun: webmasters and their pets incognito! Happy Halloween, everyone! If you see any costumes that would pass the SafeSearch filter:), feel like sharing a gripe or telling a good story, please join the
2008年11月1日
Good times with inbound links
Friday, October 10, 2008 Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and volunteered as an editorial choice, they're also one of
2008年10月10日
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