Пьер Фар (Pierre Far)

Аналитик трендов Google

Ознакомьтесь с другими записями Пьера Фара в блоге Центра Google Поиска.

Easier website development with Web Components and JSON-LD

Monday, March 09, 2015 JSON-LD is a JSON-based data format that can be used to implement structured data describing content on your site to Google and other search engines. For example, if you have a list of events, cafes, people or more, you can

9 марта 2015 г.

Crawling and indexing of locale-adaptive pages

Wednesday, January 28, 2015 Locale-adaptive pages change their content to reflect the user's language or perceived geographic location. Since, by default, Googlebot requests pages without setting an Accept-Language HTTP request header and uses IP

28 января 2015 г.

New Structured Data Testing Tool, documentation, and more

Thursday, January 15, 2015 Structured data markup helps your content get discovered in search results and across Google properties. We're excited to share several updates to help you author and publish markup on your website: The new Structured Data

15 января 2015 г.

Updating our technical Webmaster Guidelines

Monday, October 27, 2014 We recently announced that our indexing system has been rendering web pages more like a typical modern browser, with CSS and JavaScript turned on. Today, we're updating one of our technical Webmaster Guidelines in light of

27 октября 2014 г.

Promoting modern websites for modern devices in Google search results

Tuesday, July 15, 2014 A common annoyance for web users is when websites require browser technologies that are not supported by their device. When users access such pages, they may see nothing but a blank space or miss out a large portion of the

15 июля 2014 г.

Making site moves easier

Friday, June 06, 2014 Few topics confuse and scare webmasters more than site moves. To help you avoid surprises, we've created an in-depth guide on how to handle site moves in a Googlebot-friendly way. So what, exactly, is a site move and how do you

6 июня 2014 г.

Surfacing your business's contact and local info in Google

Tuesday, April 08, 2014 Every day, searchers use Google to find information about businesses. Common queries include finding the phone number for customer service, the location of a business, and opening hours. This information is typically found in

8 апреля 2014 г.

Smartphone crawl errors in Webmaster Tools

Wednesday, December 04, 2013 Some smartphone-optimized websites are misconfigured in that they don't show searchers the information they were seeking. For example, smartphone users are shown an error page or get redirected to an irrelevant page, but

4 декабря 2013 г.

Making smartphone sites load fast

Thursday, August 08, 2013 Users tell us they use smartphones to search online because it's quick and convenient, but today's average mobile page typically takes more than 7 seconds to load. Wouldn't it be great if mobile pages loaded in under one

8 августа 2013 г.

Changes in rankings of smartphone search results

Tuesday, June 11, 2013 Smartphone users are a significant and fast growing segment of Internet users, and at Google we want them to experience the full richness of the web. As part of our efforts to improve the mobile web, we published our

11 июня 2013 г.

Introducing "x-default hreflang" for international landing pages

Wednesday, April 10, 2013 The home pages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user's language. Today we'll introduce a

10 апреля 2013 г.

Easier management of website verifications

Thursday, March 21, 2013 To help webmasters manage the verified owners for their websites in Webmaster Tools, we've recently introduced three new features: Verification details view: You can now see the methods used to verify an owner for your site.

21 марта 2013 г.

Giving Tablet Users the Full-Sized Web

Monday, November 12, 2012 Since we announced Google's recommendations for building smartphone-optimized websites, a common question we've heard from webmasters is how to best treat tablet devices. This is a similar question Android app developers

12 ноября 2012 г.

Rich snippets guidelines

Wednesday, October 03, 2012 Traditional, text-only, search result snippets aim to summarize the content of a page in our search results. Rich snippets (shown above) allow webmasters to help us provide even better summaries using structured data

3 октября 2012 г.

Recommendations for building smartphone-optimized websites

Wednesday, June 06, 2012 Every day more and more smartphones get activated and more websites are producing smartphone-optimized content. Since we last talked about how to build mobile-friendly websites, we've been working hard on improving Google's

6 июня 2012 г.

Multilingual and multinational site annotations in Sitemaps

Thursday, May 24, 2012 In December 2011 we announced annotations for sites that target users in many languages and, optionally, countries. These annotations define a cluster of equivalent pages that target users around the world, and were implemented

24 мая 2012 г.

Better page titles in search results

Thursday, January 12, 2012 Page titles are an important part of our search results: they're the first line of each result and they're the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique,

12 января 2012 г.

Tips for hosting providers and webmasters

Tuesday, December 06, 2011 Some webmasters on our forums ask about hosting-related issues affecting their sites. To help both hosting providers and webmasters recognize, diagnose, and fix such problems, we'd like to share with you some of the common

6 декабря 2011 г.