# Large Images in Google Search Case Study | Google Search Central

# How large images in Discover improved CTR and increased visits to publisher sites

Published on August 11, 2021


In 2020, we gave publishers more control over how images from their site appear in Discover
with the introduction of the [robots
`meta` tag `max-image-preview` setting](https://developers.google.com/search/docs/crawling-indexing/robots-meta-tag#max-image-preview). When added to the header of each site
page, the `max-image-preview:large` `meta` tag indicates that Google can feature
publishers' images in large formats, creating a more compelling and engaging user experience
when their content appears on Search surfaces, like Discover.
![default thumbnail appearance compared to large images in Discover](https://developers.google.com/static/search/case-studies/images/large-images.jpg)


Since the introduction of this tag, we're excited to see the success of web publishers who
have reported greater visibility of their content within Discover including increased clicks
and traffic to their site as well as improved click-through-rate (CTR).

## Kirbie's Cravings saw their click-through-rate (CTR) increase by 79%


[Kirbie's Cravings](https://kirbiecravings.com/about-us/) is a
food blog that specializes in sharing recipes and highlights from dining out experiences.
Jennifer, AKA Kirbie, has grown the site from a personal hobby into her full-time job as a
professional food blogger and photographer. The biggest challenge Kirbie's Cravings faces is
finding new, efficient methods of distributing its content and driving traffic to the blog.
Upon adding a short line of HTML, Kirbie's Cravings saw their click-through-rate (CTR)
increase by 79%.


*"Since implementing the `meta` tag, we have seen click-through from Discover increase substantially. This has resulted in increased traffic to the site, helping to grow our audience, readership and pageviews."*
79~%~

Increase in CTR

## Istoé increased CTR 30% and over 6 months their clicks increased by 332%


[Istoé](https://istoe.com.br/) is a weekly magazine that delivers
information to the Brazilian population on diverse topics ranging from the economy to sports
and women's health to world events. Adopting the `meta` tag with large image preview settings
increased CTR 30% and over 6 months their clicks increased by 332%.


*"The adoption of the `meta` tag with large image preview settings brought a meaningful increase in clicks and CTR for us. Initiatives like this one make a huge difference in the work that we, publishers, invest in day-to-day life."*
30~%~

Increase in CTR
332~%~

Increase in clicks over 6 months


If you have large images on your site, consider adding the `max-image-preview:large`
`meta` tag to pages on your site.

[Learn more about max-image-preview](https://developers.google.com/search/docs/crawling-indexing/robots-meta-tag#max-image-preview)