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Google 探索中的大图片如何提高点击率并增加发布商网站的访问次数
发布日期：2021 年 8 月 11 日
2020 年，我们推出了漫游器 meta 标记 max-image-preview 设置，让发布商能够更好地控制其网站中的图片在 Google 探索中的显示效果。将 max-image-preview:large meta 标记添加到每个网站网页的标头中后，此标记会告知 Google 能够以大尺寸形式展示发布商的图片，这样的话，当其内容显示在 Google 搜索界面（例如 Google 探索）中时，就能够打造更具吸引力的用户体验。
自从推出此标记之后，我们很高兴看到网络发布商取得良好的成效，他们反馈说其内容在 Google 探索中的曝光率提升了，不仅网站的点击次数和流量提高了，而且点击率也得到提升。
Kirbie's Cravings 的点击率提升了 79%
Kirbie's Cravings 是一个美食博客，专门分享食谱以及精彩的餐厅就餐体验。Jennifer（也就是 Kirbie）负责运营该网站，起初只是出于个人爱好，而后将其作为一份专职工作，成为一名专业的美食博主和摄影师。Kirbie's Cravings 面临的最大挑战是，寻找新的高效方法来分发其内容并为博客吸引流量。添加一小段 HTML 代码后，Kirbie's Cravings 发现其点击率提升了 79%。
“添加 meta 标记后，我们发现 Google 探索带来的点击率大幅提升。这为网站带来了更多流量，有助于扩大我们的受众群体、读者群和提升网页浏览量。”
Istoé 的点击率提升了 30%，并且在 6 个月内的点击量增加了 332%
Istoé 是一本周刊杂志，为巴西人民提供各类主题的信息，从经济、体育、女性健康到世界大事，应有尽有。采用带有大图片预览设置的 meta 标记后，该杂志的点击率提升了 30%，并且 6 个月内的点击次数增加了 332%。
“采用带有大图片预览设置的 meta 标记后，我们的点击次数和点击率得到显著提升。对于作为发布商的我们来说，此类举措对我们的日常投入工作产生了深远影响。”
如果您的网站上有大图片，不妨考虑向您网站中的网页添加 max-image-preview:large meta 标记。
详细了解 max-image-preview
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[null,null,[],[[["\u003cp\u003eEnabling large images in Google Discover can significantly increase CTR and drive more traffic to publisher websites.\u003c/p\u003e\n"],["\u003cp\u003eKirbie's Cravings saw a 79% increase in CTR after implementing the \u003ccode\u003emax-image-preview:large\u003c/code\u003e meta tag.\u003c/p\u003e\n"],["\u003cp\u003eIstoé experienced a 30% increase in CTR and a 332% increase in clicks over 6 months using the same tag.\u003c/p\u003e\n"],["\u003cp\u003ePublishers with large, high-quality images are encouraged to use this meta tag to improve their content visibility in Discover.\u003c/p\u003e\n"]]],["Publishers can use the `max-image-preview:large` meta tag to allow large images in Google Discover. Implementing this tag led to significant improvements for publishers, including a 79% CTR increase for Kirbie's Cravings and a 30% CTR increase and 332% click increase over six months for Istoé. The `meta` tag enhances visibility and engagement in Discover, driving traffic and pageviews. Publishers with large images are encouraged to adopt the tag.\n"],null,["# Large Images in Google Search Case Study | Google Search Central\n\nHow large images in Discover improved CTR and increased visits to publisher sites\n=================================================================================\n\nPublished on August 11, 2021\n\n\nIn 2020, we gave publishers more control over how images from their site appear in Discover\nwith the introduction of the [robots\n`meta` tag `max-image-preview` setting](/search/docs/crawling-indexing/robots-meta-tag#max-image-preview). When added to the header of each site\npage, the `max-image-preview:large` `meta` tag indicates that Google can feature\npublishers' images in large formats, creating a more compelling and engaging user experience\nwhen their content appears on Search surfaces, like Discover.\n\n\nSince the introduction of this tag, we're excited to see the success of web publishers who\nhave reported greater visibility of their content within Discover including increased clicks\nand traffic to their site as well as improved click-through-rate (CTR).\n\nKirbie's Cravings saw their click-through-rate (CTR) increase by 79%\n--------------------------------------------------------------------\n\n\n[Kirbie's Cravings](https://kirbiecravings.com/about-us/) is a\nfood blog that specializes in sharing recipes and highlights from dining out experiences.\nJennifer, AKA Kirbie, has grown the site from a personal hobby into her full-time job as a\nprofessional food blogger and photographer. The biggest challenge Kirbie's Cravings faces is\nfinding new, efficient methods of distributing its content and driving traffic to the blog.\nUpon adding a short line of HTML, Kirbie's Cravings saw their click-through-rate (CTR)\nincrease by 79%.\n\n\n*\"Since implementing the `meta` tag, we have seen click-through from Discover increase\nsubstantially. This has resulted in increased traffic to the site, helping to grow our\naudience, readership and pageviews.\"* \n79~%~\n\nIncrease in CTR\n\nIstoé increased CTR 30% and over 6 months their clicks increased by 332%\n------------------------------------------------------------------------\n\n\n[Istoé](https://istoe.com.br/) is a weekly magazine that delivers\ninformation to the Brazilian population on diverse topics ranging from the economy to sports\nand women's health to world events. Adopting the `meta` tag with large image preview settings\nincreased CTR 30% and over 6 months their clicks increased by 332%.\n\n\n*\"The adoption of the `meta` tag with large image preview settings brought a meaningful\nincrease in clicks and CTR for us. Initiatives like this one make a huge difference in the\nwork that we, publishers, invest in day-to-day life.\"* \n30~%~\n\nIncrease in CTR \n332~%~\n\nIncrease in clicks over 6 months\n\n\nIf you have large images on your site, consider adding the `max-image-preview:large`\n`meta` tag to pages on your site.\n\n[Learn more about max-image-preview](/search/docs/crawling-indexing/robots-meta-tag#max-image-preview)"]]
