[null,null,[],[[["Vidio, a major Indonesian OTT platform, implemented `VideoObject` structured data to improve the discoverability of their local content on Google Search."],["Despite using M3U8, a complex video format for crawling, Vidio ensured Googlebot accessibility by implementing stable URLs and adhering to Google's video best practices."],["As a result, Vidio experienced a significant increase in video impressions (3x) and clicks (2x) within a year of implementing these optimizations."],["These improvements highlight the importance of structured data and SEO best practices for enhanced video visibility and user engagement on Google Search."]]],["Vidio, aiming to enhance the discoverability of its local Indonesian video content on Google Search, implemented `VideoObject` markup. They ensured stable, accessible URLs for each video file despite using the potentially challenging M3U8 format. This, along with adhering to Google's video best practices, allowed them to utilize VideoObject. Over one year, Vidio experienced a threefold increase in video impressions and nearly double the video clicks on Google Search, driven by enhanced content visibility.\n"]]
