Logo structured data

Specify the image Google Search uses for your organization's logo in Search results and in the Google knowledge panel. Google Search uses the markup in the use case example to recognize the image to use as the organization's logo. This ensures that, when possible, the image appears in search results about the company. Markup like this is a strong signal to Google Search algorithms to show this image in knowledge panels.

Logo in Google Search results

How to add structured data

Structured data is a standardized format for providing information about a page and classifying the page content. If you're new to structured data, you can learn more about how structured data works.

Here's an overview of how to build, test, and release structured data. For a step-by-step guide on how to add structured data to a web page, check out the structured data codelab.

  1. Add the required properties. Based on the format you're using, learn where to insert structured data on the page.
  2. Follow the guidelines.
  3. Validate your code using the Rich Results Test.
  4. Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is accessible to Google and not blocked by a robots.txt file, the noindex tag, or login requirements. If the page looks okay, you can ask Google to recrawl your URLs.
  5. To keep Google informed of future changes, we recommend that you submit a sitemap. You can automate this with the Search Console Sitemap API.


Here's an example of a logo in JSON-LD code.

    <title>About Us</title>
    <script type="application/ld+json">
      "@context": "https://schema.org",
      "@type": "Organization",
      "url": "http://www.example.com",
      "logo": "http://www.example.com/images/logo.png"


You must follow these guidelines to be eligible to appear as a rich result.

Technical guidelines

You can put this markup on any page, though it may make sense to have it on your home page. You don't need to put it on every page.

Structured data type definitions

For logo usage, Google Search recognizes the following properties of an Organization. You must include the required properties for your content to be eligible for display as a rich result.

Required properties

URL or ImageObject

A logo that is representative of the organization.

Additional image guidelines:

  • The image must be 112x112px, at minimum.
  • The image URL must be crawlable and indexable.
  • The image file format must be supported by Google Images.
  • Make sure the image looks how you intend it to look on a purely white background (for example, if the logo is mostly white or gray, it may not look how you want it to look when displayed on a white background).

If you use the ImageObject type, make sure that it has a valid contentUrl property or url property that follows the same guidelines as a URL type.



The URL of the website of the Organization associated with the logo. This is important to help uniquely identify the Organization.


If you're having trouble implementing or debugging structured data, here are some resources that may help you.