# Supplier unit in Google Search


People in
[European Economic Area (EEA)](https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Glossary:European_Economic_Area_(EEA))
countries who are searching for things like "hotels near me" may notice that the experience has
changed. These experiences include the
[aggregator units](https://developers.google.com/search/docs/appearance/aggregator-unit) and supplier units. This
page explains how the supplier unit works and how businesses that serve users in the EEA can
participate in the supplier unit.
![Supplier unit in Google Search](https://developers.google.com/static/search/docs/images/supplier-unit.png)

## How the supplier unit works


The supplier unit is a dedicated feature for direct providers (for example, individual hotels or
airlines, brick-and-mortar business owners, or providers of services like plumbing) that appears
alongside the [aggregator unit](https://developers.google.com/search/docs/appearance/aggregator-unit). The supplier
unit only appears if the aggregator unit appears.

## Feature availability


The supplier unit is available to users in the
[EEA](https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Glossary:European_Economic_Area_(EEA))
when the [aggregator unit](https://developers.google.com/search/docs/appearance/aggregator-unit) appears for
queries related to hotels, flights, long distance trains or buses, products, local businesses,
and things to do.

## How to participate in the supplier unit


To be eligible to appear in the supplier unit, your website must meet the following requirements:

- Your website must serve users in the EEA.
- Your business is a direct provider (for example, individual hotels or airlines, brick-and-mortar business owners, or providers of services like plumbing) that could appear for queries related to hotels, flights, long-distance trains or buses, products, local businesses, and things to do.

> [!NOTE]
> **Note** : You don't need to provide additional data beyond what's accessible through web crawling to appear in this feature. However, supplier results can be enhanced with data feeds, if available. [Learn more about supplier feeds](https://support.google.com/hotelprices/topic/10687078).