Specify the image Google Search uses for your organization's logo in Search results and in the Knowledge Graph. Google Search uses the markup in the use case example to recognize the image to use as the organization’s logo. This ensures that, when possible, the image appears in search results about the company. Markup like this is a strong signal to Google Search algorithms to show this image in Knowledge Graph displays.
Here's an example of a logo in JSON-LD code using the Structured Data Testing Tool.
Structured data type definitions
The full definition of
logo is available at
schema.org/logo. You must include the required
properties for your content to be eligible for display as a rich result.
URL of a logo that is representative of the organization.
Additional image guidelines:
The URL of the website associated with the logo.