Social Profile

Use markup on your official website to add your social profile information to a Google Knowledge panel. Knowledge panels prominently display your social profile information in some Google Search results.

Social profile links


In addition to the general structured data guidelines, Social Profile markup should follow these guidelines:

  • Markup must include a Person or Organization record with the following properties:
    • url—the url of your official website
    • sameAs—the urls of your official social media profile pages
  • The social profiles in your markup must correspond to what users see on the same page.

Supported Social Profiles

Use structured data markup embedded in your public website to specify your preferred social profiles. You can specify these types of social profiles:

  • Facebook
  • Twitter
  • Google+
  • Instagram
  • YouTube
  • LinkedIn
  • Myspace
  • Pinterest
  • SoundCloud
  • Tumblr

You can specify other social profiles as well, but they aren't currently included in Google Search results.


Example 1: Person’s social profile

Example 2: Mark up of visible links on structured data SPAN

Type definitions

You can define social profiles for a Person or Organization. Each requires the same properties shown in the following table.


Text, required

The name of the person or organization.


URL, required

The URL for the person's or organization's official website.


URL, required

A single or an [array] of URLs for the person's or organization's official social media profile page(s).

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