Software App (BETA)

Markup software application information in the body of a web page to better display your app details in Google search results.

We are currently piloting this feature with a restricted set of initial data providers. We hope to soon open up the feature so any provider who implements spec-compliant markup is eligible to participate.

Guidelines

The name property is required. In addition, rich results (previously known as rich snippets) are currently only shown for software applications that provide at least two of the following:

• aggregateRating (including ratingValue and either ratingCount or reviewCount)
• offers (including price and currency)
• operatingSystem
• applicationCategory

Here's how this sample works:

• Each listed app is enclosed in a <div>, like this: <div itemscope itemtype="http://schema.org/SoftwareApplication">. itemscope indicates that the HTML enclosed in the <div> is an item, and itemtype="http://schema.org/SoftwareApplication" indicates that the item is a software app.
• Each <div> describes properties of the app, such as its name, and required operating system. To label app properties, each element containing one of these properties, such as <div> or <span> is assigned an itemprop attribute. For example, <span itemprop="name">Angry Birds</span> .
• The app includes nested Review and Offer information.

Examples

We are in the process of implementing JSON-LD support for this rich results type. At the current time, we recommend using microdata or RDFa.

JSON-LD example	Microdata example	RDFa example
<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Angry Birds", "operatingSystem": "ANDROID", "applicationCategory": "http://schema.org/GameApplication", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.6", "ratingCount": "8864" }, "offers": { "@type": "Offer", "price": "1.00", "priceCurrency": "USD" } } </script>	<div itemscope itemtype="http://schema.org/SoftwareApplication"> <span itemprop="name">Angry Birds</span> - REQUIRES <span itemprop="operatingSystem">ANDROID</span> <link itemprop="applicationCategory" href="http://schema.org/GameApplication"/> RATING: <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span itemprop="ratingValue">4.6</span> ( <span itemprop="ratingCount">8864</span> ratings ) </div> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> Price: $<span itemprop="price">1.00</span> <meta itemprop="priceCurrency" content="USD" /> </div> </div>	<div vocab="http://schema.org/" typeof="SoftwareApplication"> <span property="name">Angry Birds</span> - REQUIRES <span property="operatingSystem">ANDROID</span> <link property="applicationCategory" href="http://schema.org/GameApplication"/> RATING: <div property="aggregateRating" typeof="AggregateRating"> <span property="ratingValue">4.6</span> ( <span property="ratingCount">8864</span> ratings ) </div> <div property="offers" typeof="Offer"> Price: $<span property="price">1.00</span> <meta property="priceCurrency" content="USD" /> </div> </div>

Type Definitions

Properties for all SoftwareApplication types

The following properties apply to all types of software applications:

• Thing > CreativeWork > SoftwareApplication type and subtypes

Property	Type	Required?	Description
name	Text	Required	The name of the app.
aggregateRating	AggregateRating	Recommended	The aggregate rating of the app.
offers	Offer	Recommended	An offer to sell the app. For developers, Offer can indicate the marketplaces that carry the application.For marketplaces, use to indicate the price of the application for a specific app instance.
operatingSystem	Text	Recommended	Operating systems required (for example, "Windows 7", "OSX 10.6", "Android 1.6")
applicationCategory	Text or URL	Recommended	The type of software application (for example, BusinessApplication or GameApplication). Must be one of the supported software application types.

Extended properties for app subtypes

For mobile applications and web applications, Google also supports the following subtypes:

• Thing > CreativeWork > SoftwareApplication > MobileApplication
• Thing > CreativeWork > SoftwareApplication > WebApplication