Software App (BETA)

Markup software application information in the body of a web page to better display your app details in Google search results.

We are currently piloting this feature with a restricted set of initial data providers. We hope to soon open up the feature so any provider who implements spec-compliant markup is eligible to participate.

Examples

We are in the process of implementing JSON-LD support for this rich results type. At the current time, we recommend using microdata or RDFa.

JSON-LD

Here's an example of a software app in JSON-LD using the Structured Data Testing Tool:

<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Angry Birds", "operatingSystem": "ANDROID", "applicationCategory": "http://schema.org/GameApplication", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.6", "ratingCount": "8864" }, "offers": { "@type": "Offer", "price": "1.00", "priceCurrency": "USD" } } </script>

RDFa

Here's an example of a software app in RDFa using the Structured Data Testing Tool:

<div vocab="http://schema.org/" typeof="SoftwareApplication"> <span property="name">Angry Birds</span> - REQUIRES <span property="operatingSystem">ANDROID</span> <link property="applicationCategory" href="http://schema.org/GameApplication"/> RATING: <div property="aggregateRating" typeof="AggregateRating"> <span property="ratingValue">4.6</span> ( <span property="ratingCount">8864</span> ratings ) </div> <div property="offers" typeof="Offer"> Price: $<span property="price">1.00</span> <meta property="priceCurrency" content="USD" /> </div> </div>

Microdata

Here's an example of a software app in Microdata using the Structured Data Testing Tool:

<div itemscope itemtype="http://schema.org/SoftwareApplication"> <span itemprop="name">Angry Birds</span> - REQUIRES <span itemprop="operatingSystem">ANDROID</span> <link itemprop="applicationCategory" href="http://schema.org/GameApplication"/> RATING: <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span itemprop="ratingValue">4.6</span> ( <span itemprop="ratingCount">8864</span> ratings ) </div> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> Price: $<span itemprop="price">1.00</span> <meta itemprop="priceCurrency" content="USD" /> </div> </div>

Here's how this sample works:

• Each listed app is enclosed in a <div>, like this:

  <div itemscope itemtype="http://schema.org/SoftwareApplication">

  itemscope indicates that the HTML enclosed in the <div> is an item, and itemtype="http://schema.org/SoftwareApplication" indicates that the item is a software app.

• Each <div> describes properties of the app, such as its name, and required operating system. To label app properties, each element containing one of these properties, such as <div> or <span> is assigned an itemprop attribute. For example:

  <span itemprop="name">Angry Birds</span>

• The app includes nested Review and Offer information.

Guidelines

The name property is required. In addition, rich results (previously known as rich snippets) are currently shown only for software applications that provide at least two of the following objects:

• aggregateRating (including ratingValue and either ratingCount or reviewCount)
• offers (including price and currency)
• operatingSystem
• applicationCategory

Structured data type definitions

You must include the required properties for your content to be eligible for display as a rich result. You can also include the recommended properties to add more information about your content, which could provide a better user experience.

SoftwareApplication

The full definition of SoftwareApplication is available at schema.org/SoftwareApplication.

Required properties
name	Text The name of the app.

Recommended properties
aggregateRating	AggregateRating The aggregate rating of the app.
applicationCategory	Text or URL The type of software application (for example, BusinessApplication or GameApplication). Must be one of the supported software application types. List of supported software application types GameApplication SocialNetworkingApplication TravelApplication ShoppingApplication SportsApplication LifestyleApplication BusinessApplication DesignApplication DeveloperApplication DriverApplication EducationalApplication HealthApplication FinanceApplication SecurityApplication BrowserApplication CommunicationApplication DesktopEnhancementApplication EntertainmentApplication MultimediaApplication HomeApplication UtilitiesApplication ReferenceApplication
offers	Offer An offer to sell the app. For developers, Offer can indicate the marketplaces that carry the application.For marketplaces, use to indicate the price of the application for a specific app instance.
operatingSystem	Text Operating systems required (for example, "Windows 7", "OSX 10.6", "Android 1.6")

Extended properties for app subtypes

For mobile applications and web applications, Google also supports MobileApplication and WebApplication .