The [`Reports`](https://developers.google.com/shopping-content/reference/rest/v2.1/reports) service offers data views you can use to
learn about your products, their performance, and their competitive environment
on Google.

You can use the [`Reports`](https://developers.google.com/shopping-content/reference/rest/v2.1/reports) service to do the following:

- [Measure the performance of your
  products](https://developers.google.com/shopping-content/guides/reports/metrics).
- [Filter your products by specific
  fields](https://developers.google.com/shopping-content/guides/reports/products).
- [Improve product pricing](https://developers.google.com/shopping-content/guides/reports/price-insights).
- [View retail data on Google that can help inform your business
  strategy](https://developers.google.com/shopping-content/guides/reports/market-insights).

This reporting service is only available for standalone accounts. You can't
retrieve reports for advanced accounts.

See the guides in the left navigation menu for examples of how to query some of
the available views with the `Reports` service, and the list of [all available
views and fields](https://developers.google.com/shopping-content/guides/reports/fields) you can select in a
query.

## Get started

The `Reports` service uses [Merchant Center Query
Language](https://developers.google.com/shopping-content/guides/reports/query-language/overview).

Try this [example](https://developers.google.com/shopping-content/guides/reports/example) to get started.

See [Paging your data](https://developers.google.com/shopping-content/guides/reports/paging) for details on
paging.

## Views

You can only query one view per request. See the guides in the left navigation
menu for detailed examples of using the `Reports` service, and the list of [all
the available views and fields](https://developers.google.com/shopping-content/guides/reports/fields) you can
query.