Google tag (gtag.js) parameter reference
The following table describes the parameters you can configure using the config
command, set using the set command, or pass using the event command.
For more information on product-specific parameters, refer to the corresponding
documentation:
Control parameters
| Parameter |
Value type |
Example value |
Description |
groups |
string or array of strings |
'default,vendors' |
Used by the config command to assign a target to one or more
groups. |
send_to |
string or array of strings |
'G-XXXXXX' |
Sets the target account/property that is to receive the event data. |
event_callback |
function |
function() { form.submit(); } |
JavaScript callback function called when processing of an
event command has completed. |
event_timeout |
integer |
2000 |
Timeout used for event_callback in milliseconds. |
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Last updated 2024-10-09 UTC.
[null,null,["Last updated 2024-10-09 UTC."],[[["The `config`, `set`, and `event` commands allow you to configure parameters for controlling data collection and processing."],["Parameters include specifying target groups (`groups`), destination for event data (`send_to`), callback functions (`event_callback`), and timeout for callbacks (`event_timeout`)."],["Detailed information on product-specific parameters can be found in the linked documentation for Google Ads, Campaign Manager, Search Ads 360, and Google Analytics."]]],["The `config`, `set`, and `event` commands use configurable parameters. `groups` assigns a target to one or more groups. `send_to` specifies the target account or property. `event_callback` triggers a JavaScript function upon completion of an `event` command. `event_timeout` sets the timeout for the `event_callback` in milliseconds. Product-specific parameters can be found in the documentation for Google Ads conversions, Google Ads remarketing, Campaign Manager and Search Ads 360, and Google Analytics.\n"]]