Google Analytics(分析)支持 Universal Analytics 媒体资源中提供的增强型电子商务功能。增强型电子商务功能可让您衡量用户在其购物历程中与商品的互动情况,包括促销信息展示、促销信息点击、商品展示、商品点击、商品详情浏览、向购物车添加商品、从购物车移除商品、开始结账流程、交易及退款。
最新的移动应用版 Google 跟踪代码管理器和 Google Analytics(分析)均可与 Google 的移动应用平台 Firebase 结合使用。使用 Firebase SDK 衡量应用时,您将可以获取一系列自动生成的移动应用报告,而且还可以使用应用内代码进一步自定义和补充这些报告。这些报告将自动包含由 App Store(在 iTunes 上)或 Google Play 处理的应用内购买的相关数据。此外,您还可以为电子商务应用实现推荐的事件,从而生成其他电子商务相关报告。目前,只有 Universal Analytics 媒体资源中提供有关购物行为的深度报告(即增强型电子商务)。
本文档介绍了如何搭配使用移动应用版跟踪代码管理器和 Firebase SDK,将增强型电子商务数据发送到 Universal Analytics 媒体资源。
初始步骤
开始之前,请为您的应用设置以下前提条件:
- 在您的应用中安装和配置 Firebase 和 Google 跟踪代码管理器。请确保您使用的是适用于 Android 的 Firebase SDK 版本 11 或更高版本。
导入以下两个程序包:
import com.google.firebase.analytics.FirebaseAnalytics.Event;
import com.google.firebase.analytics.FirebaseAnalytics.Param;
在您的跟踪代码管理器容器中,使用以下设置创建名为“promotions”的用户定义的变量:
- 事件类型:自定义参数
- 事件参数键:promotions
- 默认值:undefined
实现
以下各小节分别介绍了如何使用必要的参数来记录事件,从而衡量下列增强型电子商务活动:
商品展示
通过 ITEM_LIST
参数以及用相关字段定义的一种或多种商品来记录事件,从而衡量商品展示。
// Define products with relevant parameters
Bundle product1 = new Bundle();
product1.putString( Param.ITEM_ID, "sku1234"); // ITEM_ID or ITEM_NAME is required
product1.putString( Param.ITEM_NAME, "Donut Friday Scented T-Shirt");
product1.putString( Param.ITEM_CATEGORY, "Apparel/Men/Shirts");
product1.putString( Param.ITEM_VARIANT, "Blue");
product1.putString( Param.ITEM_BRAND, "Google");
product1.putDouble( Param.PRICE, 29.99 );
product1.putString( Param.CURRENCY, "USD" );
product1.putLong( Param.INDEX, 1 ); // Position of the item in the list
Bundle product2 = new Bundle();
product2.putString( Param.ITEM_ID, "sku5678");
product2.putString( Param.ITEM_NAME, "Android Workout Capris");
product2.putString( Param.ITEM_CATEGORY, "Apparel/Women/Pants");
product2.putString( Param.ITEM_VARIANT, "Black");
product2.putString( Param.ITEM_BRAND, "Google");
product2.putDouble( Param.PRICE, 39.99 );
product2.putString( Param.CURRENCY, "USD" );
product2.putLong( Param.INDEX, 2 );
// Prepare ecommerce bundle
ArrayList <bundle>items = new ArrayList<bundle>();
items.add(product1);
items.add(product2);
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putParcelableArrayList( "items", items );
// Set relevant bundle-level parameters
ecommerceBundle.putString( Param.ITEM_LIST, "Search Results" ); // List name
// Log view_search_results or view_item_list event with ecommerce bundle
mFirebaseAnalytics.logEvent( Event.VIEW_SEARCH_RESULTS, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:屏幕浏览量
- 要设置的字段:(字段名称)screenName(示例值)搜索结果屏幕
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:例如(自定义 > 某些事件)事件名称 = view_search_results
商品点击/选择
通过用相关字段定义的商品来记录 SELECT_CONTENT
事件,从而衡量商品获得的点击情况:
// Define product with relevant parameters
Bundle product1 = new Bundle();
product1.putString( Param.ITEM_ID, "sku1234"); // ITEM_ID or ITEM_NAME is required
product1.putString( Param.ITEM_NAME, "Donut Friday Scented T-Shirt");
product1.putString( Param.ITEM_CATEGORY, "Apparel/Men/Shirts");
product1.putString( Param.ITEM_VARIANT, "Blue");
product1.putString( Param.ITEM_BRAND, "Google");
product1.putDouble( Param.PRICE, 29.99 );
product1.putString( Param.CURRENCY, "USD" ); // Item-level currency unused today
product1.putLong( Param.INDEX, 1 ); // Position of the item in the list
// Prepare ecommerce bundle
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putBundle( "items", product1 );
// Set relevant action-level parameters
ecommerceBundle.putString( Param.ITEM_LIST, "Search Results" ); // Optional list name
// Log select_content event with ecommerce bundle
mFirebaseAnalytics.logEvent( Event.SELECT_CONTENT, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:事件
- 事件类别:(例如)电子商务
- 事件操作:(例如)商品点击
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:例如(自定义 > 某些事件)事件名称 = select_content 且 {{promotions}} = undefined
商品详情浏览
通过用相关字段定义的商品来记录 VIEW_ITEM
事件,从而衡量商品详情获得的浏览情况:
// Define product with relevant parameters
Bundle product1 = new Bundle();
product1.putString( Param.ITEM_ID, "sku1234"); // ITEM_ID or ITEM_NAME is required
product1.putString( Param.ITEM_NAME, "Donut Friday Scented T-Shirt");
product1.putString( Param.ITEM_CATEGORY, "Apparel/Men/Shirts");
product1.putString( Param.ITEM_VARIANT, "Blue");
product1.putString( Param.ITEM_BRAND, "Google");
product1.putDouble( Param.PRICE, 29.99 );
product1.putString( Param.CURRENCY, "USD" ); // Item-level currency unused today
// Prepare ecommerce bundle
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putBundle( "items", product1 );
// Log view_item event with ecommerce bundle
mFirebaseAnalytics.logEvent( Event.VIEW_ITEM, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:屏幕浏览量
- 要设置的字段:(字段名称)screenName(示例值)商品详情屏幕
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:例如(自定义 > 某些事件)事件名称 = view_item 且
- {{promotions}} = undefined
向购物车添加商品
通过用相关字段定义的商品来记录 ADD_TO_CART
事件,从而衡量向购物车添加商品的情况:
// Define product with relevant parameters
Bundle product1 = new Bundle();
product1.putString( Param.ITEM_ID, "sku1234"); // ITEM_ID or ITEM_NAME is required
product1.putString( Param.ITEM_NAME, "Donut Friday Scented T-Shirt");
product1.putString( Param.ITEM_CATEGORY, "Apparel/Men/Shirts");
product1.putString( Param.ITEM_VARIANT, "Blue");
product1.putString( Param.ITEM_BRAND, "Google");
product1.putDouble( Param.PRICE, 29.99 );
product1.putString( Param.CURRENCY, "USD" ); // Item-level currency unused today
product1.putLong( Param.QUANTITY, 1 );
// Prepare ecommerce bundle
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putBundle( "items", product1 );
// Log add_to_cart event with ecommerce bundle
mFirebaseAnalytics.logEvent( Event.ADD_TO_CART, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:事件
- 事件类别:(例如)电子商务
- 事件操作:(例如)向购物车添加商品
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:例如(自定义 > 某些事件)事件名称 = add_to_cart
从购物车移除商品
通过用相关字段定义的商品来记录 REMOVE_FROM_CART
事件,从而衡量从购物车中移除商品的情况:
// Define product with relevant parameters
Bundle product1 = new Bundle();
product1.putString( Param.ITEM_ID, "sku1234"); // ITEM_ID or ITEM_NAME is required
product1.putString( Param.ITEM_NAME, "Donut Friday Scented T-Shirt");
product1.putString( Param.ITEM_CATEGORY, "Apparel/Men/Shirts");
product1.putString( Param.ITEM_VARIANT, "Blue");
product1.putString( Param.ITEM_BRAND, "Google");
product1.putDouble( Param.PRICE, 29.99 );
product1.putString( Param.CURRENCY, "USD" ); // Item-level currency unused today
product1.putLong( Param.QUANTITY, 1 );
// Prepare ecommerce bundle
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putBundle( "items", product1 );
// Log remove_from_cart event with ecommerce bundle
mFirebaseAnalytics.logEvent( Event.REMOVE_FROM_CART, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:事件
- 事件类别:(例如)电子商务
- 事件操作:(例如)从购物车移除商品
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:例如(自定义 > 某些事件)事件名称 = remove_from_cart
促销信息展示
在衡量促销信息展示时,应通过相关字段所定义的促销商品记录 VIEW_ITEM
、VIEW_ITEM_LIST
或 VIEW_SEARCH_RESULTS
事件,具体代码如下:
// Define promotion with relevant parameters
Bundle promotion = new Bundle();
promotion.putString( Param.ITEM_ID, "PROMO_1234" ); // promotion ID; either ITEM_ID or ITEM_NAME is required
promotion.putString( Param.ITEM_NAME, "Summer Sale" ); // promotion name
promotion.putString( Param.CREATIVE_NAME, "summer_banner2" );
promotion.putString( Param.CREATIVE_SLOT, "banner_slot1" );
// Prepare ecommerce bundle
ArrayList <bundle>promotions = new ArrayList<bundle>();
promotions.add(promotion);
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putParcelableArrayList("promotions", promotions );
// Log view_item, view_item_list, or view_search_results event with ecommerce bundle
mFirebaseAnalytics.logEvent(Event.VIEW_ITEM, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:事件
- 事件类别:(例如)内部推广
- 事件操作:(例如)展示
- 非互动命中:True
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:例如(自定义 > 某些事件)事件名称 = view_item 且
- {{promotions}} ≠ undefined
促销信息点击/选择
通过用相关字段定义的促销信息来记录 SELECT_CONTENT
事件,从而衡量促销信息点击:
// Define promotion with relevant parameters
Bundle promotion = new Bundle();
promotion.putString( Param.ITEM_ID, "PROMO_1234"); // promotion ID; either ITEM_ID or ITEM_NAME is required
promotion.putString( Param.ITEM_NAME, "Summer Sale"); // promotion name
promotion.putString( Param.CREATIVE_NAME, "summer_banner2");
promotion.putString( Param.CREATIVE_SLOT, "banner_slot1");
// Prepare ecommerce bundle
ArrayList <bundle>promotions = new ArrayList<bundle>();
promotions.add(promotion);
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putParcelableArrayList("promotions", promotions );
// Set properties for the event to be shown in the Google Analytics (Firebase) reports.
// These properties will not impact the Universal Analytics reporting.
ecommerceBundle.putString( Param.CONTENT_TYPE, “Internal Promotions” );
ecommerceBundle.putString( Param.ITEM_ID, "PROMO_1234" );
// Log select_content, view_item_list, or view_search_results event with ecommerce bundle
mFirebaseAnalytics.logEvent( Event.SELECT_CONTENT, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:事件
- 事件类别:(例如)内部推广
- 事件操作:(例如)点击
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:例如(自定义 > 某些事件)事件名称 = select_content 且 {{promotions}} ≠ undefined
结账流程
开始结账
通过用相关字段定义的一种或多种商品来记录 BEGIN_CHECKOUT
事件,从而衡量结账流程中的第一步:
// Define products with relevant parameters
Bundle product1 = new Bundle();
product1.putString( Param.ITEM_ID, "sku1234"); // ITEM_ID or ITEM_NAME is required
product1.putString( Param.ITEM_NAME, "Donut Friday Scented T-Shirt");
product1.putString( Param.ITEM_CATEGORY, "Apparel/Men/Shirts");
product1.putString( Param.ITEM_VARIANT, "Blue");
product1.putString( Param.ITEM_BRAND, "Google");
product1.putDouble( Param.PRICE, 29.99 );
product1.putString( Param.CURRENCY, "USD" ); // Item-level currency unused today
product1.putLong( Param.QUANTITY, 1 );
// Prepare ecommerce bundle
ArrayList <bundle>items = new ArrayList<bundle>();
items.add(product1);
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putParcelableArrayList( "items", items );
// Set checkout step and optional checkout option
ecommerceBundle.putLong( Param.CHECKOUT_STEP, 1 ); // Optional for first step
ecommerceBundle.putString( Param.CHECKOUT_OPTION, "Visa" ); // Optional
// Log BEGIN_CHECKOUT event with ecommerce bundle
mFirebaseAnalytics.logEvent( Event.BEGIN_CHECKOUT, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:屏幕浏览量
- 要设置的字段:(字段名称)screenName(示例值)购物车屏幕
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:例如(自定义 > 某些事件)事件名称 = begin_checkout
其他结账步骤
通过用相关字段定义的一种或多种商品来记录 CHECKOUT_PROGRESS
事件,从而衡量结账流程中的其他步骤:
// Define products with relevant parameters
Bundle product1 = new Bundle();
product1.putString( Param.ITEM_ID, "sku1234"); // ITEM_ID or ITEM_NAME is required
product1.putString( Param.ITEM_NAME, "Donut Friday Scented T-Shirt");
product1.putString( Param.ITEM_CATEGORY, "Apparel/Men/Shirts");
product1.putString( Param.ITEM_VARIANT, "Blue");
product1.putString( Param.ITEM_BRAND, "Google");
product1.putDouble( Param.PRICE, 29.99 );
product1.putString( Param.CURRENCY, "USD" ); // Item-level currency unused today
product1.putLong( Param.QUANTITY, 1 );
// Prepare ecommerce bundle
ArrayList <bundle>items = new ArrayList<bundle>();
items.add(product1);
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putParcelableArrayList( "items", items );
// Set checkout step and optional checkout option
ecommerceBundle.putLong( Param.CHECKOUT_STEP, 2 );
ecommerceBundle.putString( Param.CHECKOUT_OPTION, "Visa" ); // Optional
// Log CHECKOUT_PROGRESS event with ecommerce bundle
mFirebaseAnalytics.logEvent( Event.CHECKOUT_PROGRESS, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:屏幕浏览量
- 要设置的字段:(字段名称)screenName(示例值)结账第 2 步屏幕
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:例如(自定义 > 某些事件)事件名称 = checkout_progress
结账选项
结账选项可让您衡量关于结账流程状态的额外信息。您可以将结账选项作为结账步骤事件的一部分进行衡量(如上文所示),也可以在用户于指定结账步骤的事件记录完毕后选择相应选项时进行衡量。
通过相应的 CHECKOUT_STEP
和 CHECKOUT_OPTION
参数来记录 SET_CHECKOUT_OPTION
事件,从而衡量用户在某个结账步骤后选择的结账选项:
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putLong( Param.CHECKOUT_STEP, 2 );
ecommerceBundle.putString( Param.CHECKOUT_OPTION, "Mastercard" );
mFirebaseAnalytics.logEvent( Event.SET_CHECKOUT_OPTION, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:事件
- 事件类别:(例如)电子商务
- 事件操作:(例如)设置结账选项
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:例如(自定义 > 某些事件)事件名称 = set_checkout_option
购买
通过用相关字段定义的一种或多种商品来记录 ECOMMERCE_PURCHASE
事件,从而衡量购买情况:
// Define product with relevant parameters
Bundle product1 = new Bundle();
product1.putString( Param.ITEM_ID, "sku1234"); // ITEM_ID or ITEM_NAME is required
product1.putString( Param.ITEM_NAME, "Donut Friday Scented T-Shirt");
product1.putString( Param.ITEM_CATEGORY, "Apparel/Men/Shirts");
product1.putString( Param.ITEM_VARIANT, "Blue");
product1.putString( Param.ITEM_BRAND, "Google");
product1.putDouble( Param.PRICE, 29.99 );
product1.putString( Param.CURRENCY, "USD" ); // Item-level currency unused today
product1.putLong( Param.QUANTITY, 1 );
Bundle product2 = new Bundle();
product2.putString( Param.ITEM_ID, "sku5678");
product2.putString( Param.ITEM_NAME, "Android Workout Capris");
product2.putString( Param.ITEM_CATEGORY, "Apparel/Women/Pants");
product2.putString( Param.ITEM_VARIANT, "Black");
product2.putString( Param.ITEM_BRAND, "Google");
product2.putDouble( Param.PRICE, 39.99 );
product2.putString( Param.CURRENCY, "USD" ); // Item-level currency unused today
product2.putLong( Param.QUANTITY, 1 );
// Prepare ecommerce bundle
ArrayList <bundle>items = new ArrayList<bundle>();
items.add(product1);
items.add(product2);
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putParcelableArrayList( "items", items );
// Set relevant transaction-level parameters
ecommerceBundle.putString( Param.TRANSACTION_ID, "T12345" );
ecommerceBundle.putString( Param.AFFILIATION, "Google Store - Online" );
ecommerceBundle.putDouble( Param.VALUE, 37.39 ); // Revenue
ecommerceBundle.putDouble( Param.TAX, 2.85 );
ecommerceBundle.putDouble( Param.SHIPPING, 5.34 );
ecommerceBundle.putString( Param.CURRENCY, "USD" );
ecommerceBundle.putString( Param.COUPON, "SUMMER2017" );
// Log ecommerce_purchase event with ecommerce bundle
mFirebaseAnalytics.logEvent( Event.ECOMMERCE_PURCHASE, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:屏幕浏览量
- 要设置的字段:(字段名称)screenName(示例值)致谢屏幕
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:例如(自定义 > 某些事件)事件名称 = ecommerce_purchase
退款
通过指定的相关交易 ID,以及用商品 ID 和数量定义的一种或多种商品(根据需要使用,适用于部分退款)来记录 PURCHASE_REFUND
事件,从而衡量退款情况:
// Prepare ecommerce bundle with transaction ID to be refunded
Bundle ecommerceBundle = new Bundle();
ecommerceBundle.putString( Param.TRANSACTION_ID, "T12345" ); // Required
ecommerceBundle.putDouble( Param.VALUE, 37.39 ); // Optional in Universal Analytics
// (OPTIONAL) For partial refunds, define the item IDs and quantities of products being refunded
Bundle refundedProduct = new Bundle();
refundedProduct.putString( Param.ITEM_ID, "sku1234" ); // Required for partial refund
refundedProduct.putLong( Param.QUANTITY, 1 ); // Required for partial refund
ArrayList <bundle>items = new ArrayList<bundle>();
items.add(refundedProduct);
ecommerceBundle.putParcelableArrayList( "items", items );
// Log purchase_refund event with ecommerce bundle
mFirebaseAnalytics.logEvent( Event.PURCHASE_REFUND, ecommerceBundle );
点此可查看本例的代码配置:
- 代码类型:Universal Analytics
- 跟踪类型:事件
- 事件类别:(例如)电子商务
- 事件操作:(例如)退款
- 启用增强型电子商务功能:True
- 从以下来源读取数据:Firebase 事件
- 触发器:(例如,自定义 > 某些事件)事件名称 = purchase_refund